/ Aswen News/Guangzhou, Aug 24, 2022 -- Anta Sports released its 2022 interim results on Aug 23. According to the report, Anta Group achieved a revenue of 25.965 billion yuan in the first half of the year, up 13.8% year on year. Among them, Anta brand increased by 26.3% to 13.36 billion, the growth rate of the industry leading; Fila brand income of 10.777 billion yuan, outperforming major international brands; Disant, Colon sports and other brands also showed strong growth momentum.
Anta Group said that in the face of the business environment full of uncertainties, the group adheres to the strategy-driven business, through dynamic management and control and scientific operation, still maintains sound fundamentals on a high base, showing the corporate characteristics of "facing difficulties and high pressure" and the strong resilience of "stable management and health".
Main brand strengthen Olympic mentality first
During the report period, Anta's main brand deepened the core strategy of "professional-oriented, brand upward" and steadily promoted the "win and lead plan". The sales volume of Anta's high-end running shoes and basketball shoes nearly doubled year-on-year, and the unit price of customers increased by double digits. The proportion of high-quality customers such as new white-collar workers, senior middle class and Generation Z increased significantly, consolidating the leading position of Chinese sports brands.
At the beginning of this year, the 12 national team competition equipment and the Chinese delegation award uniforms, volunteer competition uniforms, torchbearer uniforms and other professional scientific and technological equipment developed and designed by Anta were widely praised at home and abroad. Anta ranked first in the industry of the mental relevance of the Olympic Games. At the same time, Anta has developed the mass product matrix of "Olympic Technology" represented by nitrogen technology, ice technology and hot technology, which has realized the precipitation and transformation of the brand value of Olympic assets. Anta Kids maintains its leading position in the children's sports market by focusing on functional products such as running, basketball and outdoor products based on sports technology exclusive to children such as speed drying and warmth.
In the first half of this year, Anta Group further strengthened the global innovation platform of commodity innovation, and carried out in-depth cooperation with well-known universities and research institutions such as Tsinghua University and Donghua University. It also announced that it would invest 1 billion yuan in R&D innovation funds every year, and set up millions of bonus to encourage employees to innovate in commodities. Anta has vigorously expanded mainstream channels in first-tier and second-tier cities, and "Anta Champion stores" have settled in core business circles in many first-tier cities.
Multi-brand synergy growth is strong
Fila brand on a large base, from high-speed growth into high-quality growth, half a year revenue of 10.777 billion, and the gap with international leading brands further narrowed. Fila further promotes the strategy of "brand, commodity, channel", adheres to the high-end fashion sports track, and strengthens the mentality of high-end sports products such as golf and tennis. The sub-brand expands core customer groups such as high-end elite, avant-garde pioneer and fashion children. In the first and second tier mainstream channels, FILA maintains a high-end retail image and experience, leading the industry in average store efficiency and floor efficiency.
The third growth curve, represented by Desant and Kolon Sports, outdoor sports Group seized the new trend of "outdoor fever" in the market and maintained strong growth under the epidemic. The revenue of all other brands increased by 29.9% year-on-year to 1.828 billion. Disant consolidates the high-end brand image, integrates global research and development resources to promote product innovation, and the overall store efficiency and customer price have achieved significant growth. Disant focuses on three professional sports fields -- skiing, golf and triathlon, creating high-end, professional and high-quality commodities, opening up high-end communities, and promoting flagship retail. Kolon Sports creates a light outdoor lifestyle, focuses on women's products, strengthens the high-end positioning of the brand, drives the rapid growth of the business, builds the mentality of camping and hiking and women's outdoor sports, and promotes the landing of flagship stores in key cities.
In addition, Anta Group's globalization strategy has gradually shown results. Yamafen AMER SPORTS 'global business beat expectations, with revenue up 21.1% year over year; The core brands business posted a record year-over-year profit, with EBITDA up 28.2%, strengthening three global markets, focusing on three major brands, and advancing five EUR 1 billion strategies.
Digitalization enabling the whole value chain
In the first half of the year, Anta Group increased its digitalization investment and established the digitalization strategy of "taking stores as the core". Starting from the consumer experience, accelerate the layout of private domain construction, member value and accurate crowd operation. The group's online business revenue increased by more than 20% year on year, accounting for 28.9%; Group a number of brands private domain water doubled year-on-year; The total number of members increased by more than 20%, and the contributions of members increased steadily.
The Group continues to promote the intelligent upgrading of logistics and supply chain system. Through the commodity intelligent project, to achieve demand prediction, accurate and rapid replenishment; Through the RFID project, the efficiency of receipt and delivery and stocktaking were improved, and the stocktaking efficiency of terminal stores was increased by about 80%; Through the all-channel goods pass project, to accelerate the integration of online and offline goods. It basically realizes the digitalization of retail system, supply chain and logistics system and the digitalization of management decision.
In terms of social responsibility, Anta Group and Hemin Foundation have donated more than 1.8 billion yuan in total. The "Anta Thrive Public Welfare Program" promotes rural revitalization through the integration of sports and education. It has invested over 620 million yuan in cash and equipment, donated 161 Anta Dream centers and 13 Anta sports fields, trained 3,392 first-line physical education teachers, and benefited 3.88 million teenagers in 9,830 schools in 31 provinces. The design plan of Fujian Hemin Hospital, which is planned to donate 2 billion yuan by Hemin Foundation, was released, and the donation plan of Hemin Education and Hemin Medical treatment was officially launched. The Commission on Sustainable Development has been established to promote sustainable development and the overall goal of "1+3+5" carbon neutrality.
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"This year is the beginning year of Anta Group's new ten-year strategy. The development strategy of 'single focus, multi-brand and globalization' is based on 'global multi-brand excellent operation ability' as its core competitiveness, and 'mental category building' and 'excellent retail operation' as its two key driving forces. Through the three platforms of multi-brand management collaboration, multi-brand talent transfer and multi-brand innovation value chain, the matrix growth model of three growth curves is formed to achieve high-quality growth, and the vision of 'becoming the world's leading multi-brand sports goods group' will never stop." The head of Anta Group said.
