/ August 24, 2022 Guangzhou -- Beijing, Xi 'an, Changsha and other cities have recently released policies to promote the night economy, and local "night economy" has been making efforts. For example, Beijing highlights the "Beijing style", "fashion trend", "cultural core" and "science and technology core", focuses on building 10 "night City" characteristic consumption landmarks, cultivating 10 municipal "night canteen" characteristic food blocks and other night characteristic landmarks and scenes, so as to better meet the people's high-quality, multi-level night consumption needs. Changsha supports supermarkets, street blocks and catering businesses to effectively extend their business hours and reasonably set up temporary parking berths during off-peak hours at night.
With the capital into the bureau, the policy increases, lights, gold, night economy has become the "new blue sea" of urban consumption. Since the core of the night economy is service and convenience, the participation and support of the instant delivery industry is inevitable. As the largest independent third-party distribution platform in China, SF Express has opened up the "last kilometer" service chain of the city, efficiently connected merchants and consumers, and helped the city's nighttime economic prosperity and development by relying on the full-scene customized service capability and the professional capability of the new consumption distribution infrastructure.
The city 24-hour service does not close, to meet the needs of consumers in multiple scenes at night
With the acceleration of the pace of work and life in the city, people's demand for night consumption after work is more and more prominent. When the post-90s and post-00s gradually become the main body of night consumption, the development of night economy is no longer limited to each entity night market, and the expansion of multi-scene and innovative online business forms is becoming a new force to promote a new round of night consumption upgrading in cities.
Data from iMedia Research's latest night economy report shows that the scale of China's night economy has grown rapidly since 2016. By the end of 2020, China's nighttime economy exceeded 30 trillion yuan, up 5.0 percent from the same period last year, and is expected to exceed 40 trillion yuan in 2022.
Urban life such as overtime work, entertainment and night snacks have gradually become normal. Many consumers have multiple online consumption scenes and demand pain points in the late night. For example, the late night food delivery needs of people returning from the city, the urgent file delivery needs of people working late at night, the scenes of late-night parties requiring a large amount of late night food and goods, the scenes of people falling ill late at night in need of medicine, etc.Based on this, since its inception, SF Express has deployed 24-hour on-demand service. Even at night, consumers can place orders through SF APP or wechat mini program to realize intra-city delivery, errand running, help buying and other services, so as to meet users' diversified consumption needs, including night food, entertainment, business and so on. At the same time, SF Express also deeply links with the "night business district/commercial complex", "late night canteen" and other service providers in major cities. By using its own multiple capacity network, SF Express creates a more flexible night capacity allocation network, realizes the real-time allocation of night distribution through intelligent system, comprehensively strengthens the night service ability, and realizes the 24-hour uninterrupted and efficient distribution across the city.
At present, the night economy of first-tier and second-tier cities has been in a relatively stable stage, and constantly upgrading in the direction of innovation, while the night economy of third-tier cities and other sinking markets is experiencing explosive growth. With the advantages of covering more than 2,000 cities and counties in China and 4.8 million registered knights, SF Express can meet the needs of more consumers who can match multiple scenes at night without leaving their homes. At present, SF Express has achieved 24-hour full time service coverage in more than 690 cities across the country.
Instant matching service of all scenes and various categories helps the prosperity and development of night economy
With the increasing service demand of consumers, night economy has become an important supply to meet people's diversified consumption needs. Due to the differences in geographical location, sales time, products and services of various merchants, how to effectively cooperate with merchants and consumers and maximize the value of night service is an important test facing the instant distribution industry.
Different from other single instant distribution platforms, SF Express covers four major scenes in the new consumption era, catering takeout, retail in the same city, near-field e-commerce and near-field service, which can better meet different types of night consumption scenes. Before that, SF Express city summer home Festival united with 20 night food brands across the country, not only Xiabu Xiabu, spicy temptation, Le Caesar, Zunbao pizza, kiln chicken King and other head brands, but also into many local reputation catering businesses such as Chengdu roast artisan, Guangzhou Wenheyou, Hunan Sanmao Barbecue. In addition to "late night canteen" and "night market" and other "food and drink" scene services, SF Express city can also provide instant delivery services for 24-hour fresh stores, pharmacies, convenience stores and other integrated shopping, tourism, entertainment, health and other business scenes. In view of the recent extremely hot night live broadcast consumption mode, the live broadcast e-commerce comprehensive logistics solution created by SF Express in the city, through the new one-stop city emergency delivery system, so that merchants can access the order aggregation system, realize the automatic import of orders, automatic distribution, automatic return of waybill number, and so on, boosting the night live to bring goods faster.It can be said that the all-scene, all-time, multi-category emergency delivery service of SF Express not only brings more convenient and efficient experience to users, but also provides strong support for business growth and operation efficiency at night. Combined with the independent third-party advantages of SF Express, SF Express improves its own private domain and brand ecology, further realizing cost reduction and efficiency increase.
< /p>< /p> From the night market to the business circle, and then to the night economic gathering area, the night economy has been moving toward specialization, quality and industrialization. In the future, SF Express will continue to expand the multi-dimensional boundary of night economy services by relying on professional and efficient instant logistics services, high-quality technical support and capacity control. With the arrival of the new consumption era and the continuous growth of on-demand distribution demand, the market left SF Express city imagination space is still large.
