/ Chaowen News/Guangzhou, August 24, 2022 -- "Prepare a bag of dried bamboo shoots, roll them up with bacon, and secure them with toothpicks..." When I opened Douyin, I was greeted by a video showing how to make bamboo shoot bacon rolls. A glance at the name of the "Thunder Food Flagship Store" reveals that this is not a food video posted by an individual out of interest, but a video shot by a business to promote its dried bamboo shoots.
A short video, a "little yellow car" link, in Douyin, through the short-view band goods have long been commonplace. The stream promotion mechanism of Douyin is completely content oriented. As long as the works are of excellent quality, the content of short videos can be promoted to thousands of people by the platform. For the merchants behind the account, these are potential consumers. Especially for the sales channel has been basically stable for the traditional brand, its form has a breakthrough of great significance. The Jinglei mentioned above is also "a member" of the traditional brands. Zhejiang Geng Shengtang Ecological Agriculture Co., LTD., which is behind it, is a local enterprise in Anji County, Zhejiang Province, established in 1988. It has more than 50 varieties of products in three categories: "Jinglei" brand clear juice bamboo shoots, seasoning bamboo shoots and leisure bamboo shoots.
In 2019, Anji County became the national demonstration county of e-commerce into rural areas, ranking first in Zhejiang. Guided by the scientific concept of "lucidness and lush mountains are gold and silver mountains", Anji has since started the exploration process of firmly implementing the development strategy of rural e-commerce as the main line, green development and leap-forward development as the two wings, cooperation between data and business, and strengthening strengths and making up for weaknesses. With the rise of short video livestreaming platforms represented by Douyin in recent years, livestreaming e-commerce has undoubtedly become a new industry hush, which is further confirmed by the popularity of livestreaming during the epidemic. At present, in 2022, the daily active volume of Douyin has reached 800 million, and the daily video playback volume exceeds 40 billion. In the face of such huge traffic, the transformation of live streaming of traditional brands is almost inevitable. < /p>So far, Jinglei has released 20 short videos on the Douyin platform, and more than 1,300 products have been sold in Douyin stores. This may not be much for a company that has been around for more than 30 years, but it represents a step by traditional business owners into the emerging field of live streaming e-commerce. With the improvement of the development level of rural e-commerce in Anji County in the future, it is believed that more and more traditional enterprises will try such changes and transformations.
