/ Aswen News/August 24, 2022 Guangzhou -- On December 12, 2022, China Children Media will hold the first China Milk Powder Conference in Shanghai.
The strength brand and potential brand after the second note are all here.
These two years, for the milk powder market, is in a period of pain. Since the epidemic, the problems such as disorderly price, price bottoming, and one thing generation have become the biggest "heart disease" in the milk powder industry. Especially in today's declining newborns, if there is a problem in the price system of milk powder, it is not a big blow to the infant milk powder entering the stock market. On the other hand, for most maternal and child stores, milk powder is still the pillar category with the highest proportion, accounting for half of the sales in the stores. According to the survey results of Milk Powder Industry Review, the average sales index of milk powder in 2020 is 52.92%, and that in 2021 is 51.55%, both exceeding 50%. It can be said that the milk powder market a little bit of wind, channel business will be facing a major enemy, not to mention the current situation of numerous changes, let a lot of people call "miserable", more brands shouted out the "duel channeling goods" slogan, constantly increasing the code system, there are also channel business friends crying, accusing the current price system. Will the price of milk powder recover to the previous level? China's milk powder industry is eager to the arrival of a new pattern, eager to establish a new order, such as the great drought hope clouds!
In fact, throughout today's maternal and infant industry, especially the milk powder category, a new pattern has been brewing. The secondary registration system is being held in full swing, which is a major test of the comprehensive strength of the brand and also the starting gun for the reshaping of the category pattern in the next five years. It can be imagined that in these five years, there will be milk powder brands eliminated, and there will be dark horse brands rising suddenly. The emergence of changes often means the arrival of opportunities! The choice now, at least determines the development of the next five years! The leading brand should think about how to maintain its dominant position in the following fierce competition, small and medium brands should think about how to occupy their unique ecological niche, the core is to "change", more active to find a way to break the game.
On the other hand, the brand concentration is further improved, Eli's acquisition of Ausnutria, Mead Johnson's acquisition of Medcogot....... Resources further gather to the head, on the one hand, because of the strengthening of regulation, so that the industry threshold is higher and higher, more important is the overall market shrinkage, although the market size is increasing, but the demand has not increased, or even decreased. The future competition is bound to be fierce, even can be said to be fierce!
For channel operators, the profit is narrow, and many people choose to find the increment from the segmented categories, which is not wrong at all. But is it possible to take a bad attitude toward milk powder, which accounts for nearly half of sales? As the strongest maternal and child channels of rigid products, if it is left unchecked, do not think about changes, it will be difficult to adapt to the changes in the market!
This is the window, but also the opportunity! Is a fleeting opportunity to catch up!
Under such an opportunity, on December 12, 2022, China Children Media will hold the first China Milk Powder Conference in Shanghai. It provides an excellent communication platform for Chinese milk powder people, and helps milk powder brands and distributors to find ways to break the situation in such a huge change.
This is the first grand party of China's milk powder industry
Before this conference, China's milk powder industry has never had such a large scale event, this will be the first time for the milk powder industry, and also the first time for the maternal and child industry. This event will invite nearly a thousand outstanding distributors from all over the country to the site, from traditional agencies and chains to emerging boutiques and fine goods stores. At the same time, the conference will also invite all kinds of milk powder brands to the scene, about the new strategy, the launch of new products. Online and offline together, the field outside the common prosperity.
This is the first big combination of all kinds of milk powder
This milk powder conference is a real big combination of milk powder, not only baby powder, but also children powder, elderly powder, shining under the trend of mother and baby family. Even in the field of baby powder, it is not only the stage of cow milk powder. Sheep milk powder, organic milk powder, special powder and other fine categories also gather together, becoming a grand event attracting the attention of the whole industry. Such a lineup, greatly expanded the imagination of milk powder space, to break the road to lay a solid category foundation.
This is the best stage for milk powder brand to show
For milk powder brand, this is the best stage to show their strength and mode! Especially baby powder, secondary registration slowly came to an end, for registered brands, this is the best opportunity to show the whole industry. A variety of booth space, online live promotion, selling point analysis and interpretation, on-site model publicity, to create a three-dimensional display platform, to achieve a two-way link between brands and distributors.
This is the best platform for the channel business to choose products
For the channel business friends, in today's market situation, it is particularly important to choose a better brand, grow together with the channel business, better empower the channel business. The first China Milk Powder Conference invited nearly 100 milk powder brands to come to the scene, the products are full of beautiful things, to meet the needs of channel selection products to the greatest extent! < / p > < p > < b > this is an indicator for the future development of < / b > < / p > < p > < / p > < p > this field assembly, is also an indicator for the future development of milk industry. The conference will invite industry experts to forecast the future milk powder market; And released the 2022 milk powder channel survey report and consumption This survey report, using data to let the audience understand a real milk powder market; At the same time, the conference will also invite excellent milk powder brands and channel operators to share on stage, with the most frontline practical experience, to help milk powder people fight again in the new era!
