/PRZWT/BEIJING, Feb. 13, 2025 - China's mobile smart screen market will see significant growth in 2024, with omni-channel retail volume reaching 254,000 units, up 65 percent year-on-year, according to a recent report by Lotus Technology, "China Mobile Smart Screen Retail Market Monthly Tracker". Among them, the online market accounted for 86.5% of omni-channel retail volume, accounting for 219,000 units, an increase of 56.8% year-on-year.
In terms of brand competition landscape, Xiaodu continues to rank first in domestic sales by virtue of its excellent performance. According to statistics, in 2024, Xiaodu Tiantian's online market accounted for 42.5% of the sales share, leading the second place by 26.8 percentage points.
Xiaodu ranked first in China Mobile's online omni-channel sales share of smart screens from 2023 to 2024
In March 2023, with its refreshing product form and function design, Xiaodu took the lead in creating and defining a new category of "girlfriend machine" in China, successfully leading a new boom in family entertainment. Last year, based on the newly upgraded AI native operating system DuerOS, Xiaodu also realized the large model capability access of all products, and launched a number of new girlfriend machines, including Pro 4K version and Enjoy version, etc., to achieve a "smart" leap.
Lotus data shows that in Q4 2024, the 4K penetration rate rose to 34.8%.
It is worth mentioning that Xiaodu has recently launched "Cloud gaming" service, child-specific learning mode, and "AI encyclopedia agent" and other functions on the girlfriend machine series products. It continues to create a more personalized and intelligent experience for users in family scenarios such as entertainment drama chasing, private fitness, office meetings, and home learning.
According to Lotus Technology's forecast, China's mobile smart screen market will continue to grow at a high speed in 2025. Facing this broad market prospect, Xiaodu will continue to adhere to the intelligent development strategy of "AI as the core and hardware as the carrier", continuously improve the technical level and user experience of products, and strive to bring consumers a more intelligent, convenient and high-quality life experience.
