/ Aswen News/August 23, 2022 Guangzhou -- On August 20, 1688 released a list of TOP100 treasure factories. These factories, with their new, exotic and younger products, are a buyer's guide to what to buy.
These 100 factories were voted by the buyers of the 1688 platform. The core selection dimensions include brand strength, quality sense, cost performance and novelty. Common characteristics of these factories include a greater willingness to expand business and influence through e-commerce, a new brand awareness and emphasis on grass marketing, a greater willingness to invest in new channels of distribution, and the ability to provide one-piece delivery and seven-day no-reason return and exchange services.
1688 will tilt to these 100 factories in terms of flow, marketing, finance, training and other resources, and constantly drive merchants to provide competitive goods and deterministic services, so that they can have more orders and new customers, and realize the growth of customized and spot business.
Next, all the treasure factories of 1688 platform will become highly selected businesses of 1688. These factories will enter new distribution channels, connect with a broader market, and obtain more traffic and business opportunities.
Not long ago, 1688 also launched the Treasure factory growth plan, greatly lowering the threshold for merchants to do spot marketing and distribution. For buyers, the Treasure Factory program solves the problem of not knowing what is good to sell, no certainty of service, and no centralized location to select goods. For sellers, the solutions are weak factory marketing ability, lack of online distribution ability, not easy to be trusted without endorsement and other pain points.
The reporter learned that one of the core strategies of 1688 this year is to explore more high-quality supplies, focusing on finding the corresponding "young new supply" according to the new demand of small order, high frequency and light customization. Among them, in the supply of consumer goods, 1688 mainly home economy, self economy, outdoor camping, pressure relief and health pallet. Industrial products are locked in new materials, new energy, energy conservation, environmental protection and intelligent manufacturing, four areas of trend supply.
1688 is Alibaba's domestic trade B2B platform, which is the most core supply support of Ali, known as the chassis of Ali in the industry. More than half of the 1 million sellers on the 1688 platform are factories, many of which are also specialized, refined, specialized and innovative enterprises.
In the B2B e-commerce industry, 1688 is known as "the source pallet of China's e-commerce", forming the mind of "go to 1688 if you find the factory". According to the Ministry of Commerce report, 1688 has covered more than 70 percent of the first-level industrial belt and is the main channel for the digital transformation and upgrading of China's factories.
