CASETiFY custom creative storm

2022-08-23 13:52 0

/ Daily News/August 23, 2022 Guangzhou -- Since its establishment in 2011, CASETiFY has been popular in more than 180 countries and regions in just 10 years with its fun, dynamic design and personalized customized services, winning the hearts of a large number of Generation Z and millennials. To become the world's leading lifestyle and technology accessories brand. With a focus on "expressing your true self" and "being creative," CASETiFY was created by Wesley Ng, the brand's founder and CEO, to address the problem of protecting and aesthetically pleasing phone cases on the market. Trained as a designer, he aimed to create a product that not only protects the phone, but also embodies individual creativity and expression.

Whether it is photos, graphics or signatures, CASETiFY has become a drawing board for young people to display boundless creativity. Just like makeup and clothing, mobile phone case has become a business card to display personal aesthetics and interests.

Everyone wants a custom CASETiFY phone case, and everyone can be the creative artist of their own life. Sharing mirror selfies and displaying their styles and preferences with mobile phone cases has become a personal exclusive party jointly initiated by millions of young people. The "carnival" in the mirror is not only a demonstration of individual creativity, but also a declaration of personal personality and attitude. A growing number of people have become CASETiFY's biggest fans, including basketball star Dwyane Wade, fashion icon Kylie Jenner, Hailey Bieber and supermodel Gigi Hadid.

CASETiFY strives to be an incubator for the talents of artists and creators. They have grown in partnership with CASETiFY and gained support through the profit sharing program, winning recognition from consumers around the world so that they have more energy to devote to creating art in the future.

However, no matter the cooperation with the artist or the joint name of the brand and IP, each product is not a simple copy and paste of the picture and Logo, but a perfect fusion and design made after deeply exploring and considering the value and spiritual connotation of the other party. Wesley notes that the reason he started co-signing with artists from different fields is so that people who love all kinds of cultures can find products there. CASETiFY, a blend of creativity and technology, allows consumers to communicate their personal preferences and values through their everyday phone cases, and to demonstrate their unique lifestyles without boundaries. Over the past decade, in addition to encouraging interesting and authentic expression, CASETiFY has continued to invest in product development and material costs. Each phone case has undergone a strict fall from high altitude test to achieve the ultimate protection experience. The patented QiTech™ material, a combination of UV-resistant polycarbonate and impact-resistant thermoplastic polyurethane, is well known to consumers, providing better collision protection for electronic products. At the same time, CASETiFY has always taken green environment protection as its mission, constantly exploring more environmentally friendly and sustainable production methods, hoping to provide consumers with more meaningful and valuable products. For each consumer, as long as the old phone case is returned to the store for recycling, they can get a corresponding discount for consumption again. The innovative recycling technology Re/CASETiFY enables particle decomposition and mixed recycling, so that every used mobile phone case can have a new mission -- to protect the phone, but also to protect the earth.

CASETiFY has always been at the forefront of digital art, introducing verifiable NFT phone cases that give digital nomads active in the NFT ecosystem the opportunity to showcase their "irreplaceable" art and collections. In the future, the products will be expanded from electronic accessories to more areas of life such as backpacks and kettles, allowing unlimited extension of creativity. To our surprise, the first CASETiFY STUDiO in mainland China has officially opened in Shanghai K11 Art Mall on August 20. Fans who have been expecting for a long time can finally walk into the store and experience the customized mobile phone case on the spot, and feel the storm of charm, which is intertwined with art and creativity. The store design continues the bold color contrast and the vibrant and interesting style of the brand. The large area of color block combination and the iconic letter Logo element bring a 360 degree all-round visual experience. As the first station in the mainland, it will not only showcase the joint works of global artists for local consumers, providing a comprehensive new offline retail experience, but also aims to connect with local artists, enjoy the creativity and the spark of inspiration.

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CASETiFY has been launched on wechat official account, Xiaohongshu, Weibo and other platforms, bringing real-time information about brands and new products. The official website will also be launched on August 29, introducing a full range of products and customisation functions, as well as offering fast logistics services. Stay tuned for more surprises!

Source: Corporate press release
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