/ Daily News/August 23, 2022 Guangzhou -- Changsha is a popular destination for travelers, as well as the birthplace of many trendy entertainment content and the cradle of cultural and creative brands. On August 18, the "Star and Star City" Travelers Conference was launched in Changsha. Celebrities, experts and scholars in the literature and travel industry gathered in Changsha to discuss how to leverage the advantages of content creation in Changsha from "Internet celebrity destination" to "super destination".
"Turn happiness into a story that can be told and accessible content, promote the upgrading of Changsha's tourism industry, and provide travelers with a better scene and ecology." At the meeting, Guo Runkui said in an interview.
Fireworks, happiness and other emotional values attract travelers to Changsha.
In recent years, Changsha has stood on the top of the traffic again and again, becoming a high-profile "Internet celebrity" city. According to data from Ctrip, Changsha has been listed in the top 10 popular tourist destinations around the May Day holiday, the top 10 popular tourist cities during the Dragon Boat Festival holiday, and the top 10 most clocked destinations for Generation Z graduation travel. Especially in the recent hot weather, tourists are still pouring into Changsha, maintaining a high tourist heat.
"With the development of tourism in Changsha, the forms of tourism have changed significantly, so have the needs of travelers. Emotional values, such as fireworks and happiness, attract many travelers to clock in." Guo Runkui believes that what today's travelers need and yearn for is to discover and feel these emotions in the process of playing, and turn what they see and hear in travel into stories and pieces of content. The choice of travel shows the trend of heavy content.
The arrival of the "Star Star City" International Traveler Content Creation Conference in Changsha is not only a grand event, but also brings an opportunity for Changsha to upgrade its tourism consumption scene and tourism content, and witness the leap and change of Changsha cultural tourism from the "punch card era" to the "big story era"."With the help of TF Ceremony and Super IP of Content Creators Conference, to promote the upgrading of travel content creation, to promote the upgrading of tourism formats, to provide better scenes and ecology for travelers, is the original intention of Changsha and Ctrip to cooperate in hosting this conference. Through the conference, more content creators will be attracted to further experience Changsha's cultural heritage, fireworks and happiness, so that these feelings can be told stories, accessible content." Guo Runkui said.
Attract more travelers to Changsha and tell the story of Changsha more deeply and vividly
The holding of "Star Star City" Traveler Conference is a strong combination of government and enterprise cooperation in the cultural and tourism industry, and also a perfect combination of classic travel IP, festival IP and city IP. It will help Changsha develop into a young, international, trendy and entertaining city brand, accelerate the recovery of Changsha's cultural and tourism market, release the consumption potential of Changsha's cultural and tourism market, and open up a new situation for Changsha to build itself into a world-famous tourist destination.
"In the keynote speech of the forum guests, President Shan Jixiang said to revitalize the cultural heritage, President Dai Bin said to convey happiness to every traveler, director Chen Lin said that through the creation of dance programs to promote the upgrading of cultural tourism industry ecological chain, are very enlightening for Changsha."
< /p>Guo Runkui hopes that through this conference to attract more experts and scholars, entrepreneurs, travel experts and travelers to the Internet celebrity Changsha, to a happy journey of the heart, feel the depth of the city pulsation. "Through innovation in content creation, we will tell Changsha's story more deeply and vividly, and promote the upgrading of tourism formats through content creation. We also look forward to improving the quality of Changsha's tourism products and tourism industry through this conference, and contributing to Changsha's development as a world tourism destination city and an international tourism center city."
