/ Chaowen News/August 23, 2022 Guangzhou -- On August 17, 2022, the 2022 Youth Festival, Daguang Festival Academy Award 2022 Spring Honor Presentation Ceremony opened in Tianjin. Mr. Wang Fan, brand Director of Zhongshun Jierou Household Paper, attended the event and witnessed the birth of creative new stars together with teachers, students and industry representatives!
In the spring collection of Academy Awards 2022, ZhongshunJierou initiated a creative invitation to millions of college students with the title of "Jierou · Pliable by myself", and finally obtained 9,398 groups of 10,908 creative works, covering six categories of print advertising, film and television advertising, short videos, marketing planning, advertising copy and packaging design.
In addition to the creative soliciting, ZhongshunJie Rou also conducted 5 regional online lecture Tours and 1 online live broadcast of NetEase platform resources, which effectively covered more than 1,800 college students in China. At the same time, 118 Jierou and Pliable star promotion officers were recruited and completed 6 rounds of youth communication activities such as product planting and brand linkage. Through a series of activities, it resonates with young people, enabling the innovation practice of brand rejuvenation strategy.
After strict evaluation and layers of screening, a total of 20 gold, silver and bronze works of the regular awards of ZhongShunjie and soft topic stood out and won honors. Mr. Wang Fan unveiled the list at the Youth ceremony and crowned the winners.In addition to the regular grade awards, the special enterprise awards of Zhongshun Jierou are Jierou "Advertising · Flexibility Award" and Jierou "Design · Flexibility Award". The students will be awarded with certificates of honor, exclusive trophies and 10W+ bonus, and they will find excellent works from the perspective of commercialization and live up to every good creativity.
As the highest honor of the Academy Awards, the birth of the awards has always attracted much attention. It is the best reward for the students' hard work and brings supreme glory to their excellent ideas.In the Academy Award 2022 Spring Competition, the film and television advertising work "Love is Soft but not Broken" by Zhongshun Jierou, submitted by Heilongjiang University, cleverly uses emotional marketing to create and convey the flexible truth. It stood out among 19W+ works and won the grand prize.
Mr. Zhang Guohua, President of China Advertising Association, announced the winners in person, and Mr. Wang Fan presented honors to the winners as the representative of the enterprise. He said that the winning works fully highlight the brand temperature, the first Academy Award cooperation of Zhongshun Jie Rou, can harvest such high-quality works can be said to be worth the trip. At the Youth Ceremony, Mr. Mo Kangsun, one of the four Godfather of Chinese advertising, also gave high recognition to the awards from a professional perspective. He said that the work accurately conveys the brand's core values, grounding, feeling, is a veritable good idea.It can be seen that it is from the years of brand accumulation and word-of-mouth accumulation of Zhongshun Jierou, in order to form a popular brand effect, will be the first appearance of the award won the proud achievement! The combination of big brands and good ideas is a decisive winning weapon.
In the youth exhibition area outside the venue, the booth of Zhongshun, clean and soft attracts much attention. In order to interact closely with young people, the exhibition area displays the oil painting products of Zhongshun Jierou Face. Its high-end and fashionable artistic taste attracts many young people.
The site exhibition of the award-winning works of the Zhongshun, clean and soft proposition, wonderful creativity, teachers and students stopped to admire. "Young Barrage" banners advocating the attitude of Generation Z were hung among them, which struck a chord with the students, who took selfies and shared their joy.
The real brand youth, is to adhere to the brand concept, is from the inside out of the youth breath. In the process of creating content and blending emotions with millions of college students, Zhongshun Jierou radiates strong vitality and appeal of the brand. The awards ceremony is over, but the ingenuity remains, the flexibility remains. Zhongshun Jierou will continue the "only care about you" brand concept, actively embrace Generation Z, create a more wonderful new chapter!
