In recent years, relevant policies have been introduced to vigorously cultivate and develop the housing rental market, increase support for rental consumption, issue rental subsidies, and increase the supply of talent apartments. In addition, with the double change of consumption pattern and lifestyle, the apartment products that integrate hotel characteristics and comparable hotel quality are attracting more and more attention from investors because of their high cost performance and product and service quality.
In the post-epidemic era, consumption is constantly changing and upgrading, and the market needs high-quality service products. According to relevant data, China will have 200 million people living in apartments in the future, which is far from the current base. In such a market potential, the hotel brand positioning attributes from business to leisure, and gradually launched rental services, the introduction of the concept of "home", is along the trend. "Hotel + apartment" type products, it is entirely possible to become a very comprehensive competitive investment products.
On August 16, 2022, Liangcheng Wine Management and Tuqu Development Group (hereinafter referred to as "Tuqu Group") reached a strategic cooperation agreement. Mr. Fu Wei, co-founder and CEO of Liangcheng Wine Management, and Mr. Li Hongliang, CEO of Tuqu Group and his team attended the signing ceremony. In-depth communication and negotiation on personnel, operation, brand and other work issues.
(signing ceremony scene)
In this strategic cooperation, Liangcheng Wine Management and Tuqu Group will be strong alliance, common development, complementary advantages, with the brand identity of "elong Ruige" layout in the domestic market, to expand and strengthen the hotel serviced apartment brand.
At present, Liangcheng Wine Management has cooperated with Tuqu Group and opened about 20 stores, there are many stores to be opened later, it is expected that the scale will develop to more than 50 stores by the end of the year, has been distributed in Guangzhou, Shenzhen, Foshan, Zhuhai, Dongguan, Huizhou, Changsha and other cities. Opening a new chapter of elong Apartment brand's "hotel + apartment" style.
elong Hotel Technology is a comprehensive platform for the accommodation industry that integrates hotel management, information technology and purchasing trade, and a new technology platform that represents the innovation and development trend of the accommodation industry in the future. It was founded by Tongcheng Travel in 2021. Through internal incubation and strategic investment, Elong Hotel technology platform has formed a diversified wine management brand matrix.
Liangcheng Hotel Management is a one-stop hotel management service provider on elong hotel technology platform. Relying on the advantages of the group's hotel industry chain, it provides dual services of consulting company and hotel management. Elong Hai series of its brands are based on Chinese culture, seize the structural opportunities of the market, and take the new Chinese aesthetics as the basis. Build the elong Sea series hotel brand, They are the high-end international lifestyle hotel brand -- elong Haiyi International, the middle and high-end cultural lifestyle hotel brand -- elong Haiya, the middle and high-end cultural tourism hotel brand -- elong Hailan, the diversified middle and high-end apartment hotel -- elong Ruige, Comprehensive coverage of culture, life, business travel, vacation, apartment fields, meet the travel needs of contemporary business vacation guests, for the hotel investment provides enough rich choices.
At present, Liangcheng Wine Management's elong hotels have signed about 40 contracts, layout in Guangdong, Guangxi, Fujian, Hunan, Hubei, Yunnan and other provinces, widely favored by investors. The strategic cooperation between Liangcheng Wine Management and Tuqu Group is undoubtedly the icing on the cake, which will promote the development of its hotel service apartments to brand, chain, digital and professional, and continue to create value for the hospitality industry. < / p > < center > < img Alt = "9 _ copies. JPG" SRC = "https://c3fa86.cby.news/uploadfile/ueditor/image/20220818/1660809388781773.jpg" width="600" height="404">
Founded in 2016, Tuqui Group has been focusing on connecting global elites through high-quality hostel products and international operation management mode, and constantly iterating products, enriching its own business, and building a global hostel sharing life service platform. At present, our hotel products have spread to 7,000 destinations in 200 countries and regions around the world, with more than 600,000 units of global housing.
In China, Tuku has joined hands with major real estate enterprise brands to achieve a win-win situation. It has not only established a perfect service guarantee system, but also introduced refined customized services to constantly refresh the brand operation and management standards of serviced apartment. It has been rated as "China's leader brand of serviced apartment" by the industry. Tuqu has been distributed in 30 large and medium-sized cities in 6 regions of China, with about 80,000 houses signed. The improvement of business form and the upgrading of ecology will continue to push Tuqu to a new level. It will develop steadily and rapidly while providing a good living life, and build the first brand of serviced apartment in China.
Now, with the well-known big brands and some head room enterprises come into play, the serviced hotel apartment in the next 10 years, is bound to usher in a bright prospect. In the future, Liangcheng Wine Management will rely on the industrial chain advantages of elong Hotel's technology platform and cooperate with Tuqu Group. While exerting elong's brand influence, Liangcheng Wine Management will continue to provide investors with hotel serviced apartment products with high asset value and bring guests a wonderful experience with unique "Chinese character" by providing more cultural quality and humanized service to enable the whole process of hotel operation and maintenance.
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