/ Chaowen/August 19, 2022 Guangzhou -- In recent years, global warming, melting glaciers, endangered species... Everything we do affects the planet we live on. Today, sustainable development is a top priority, and many companies are making unremitting efforts.
As a leader in the practice of sustainable development, PeakPerformance Wall Peak attaches great importance to the protection of the environment and launches a sustainable natural adventure with practical actions.
Protect the environment, publicize the name of sustainable personality
< P > As we all know, the textile industry is high pollution, high energy consumption industry. At a time when there are still doubts about the sustainability of the clothing and fashion industry, PeakPerformance has developed a series of plans to become the first company to be certified by BLUESIGN.
Want to get "blue label certification", is not easy!
Blue label certification is the world's latest environmental protection standards and ensure the safety of consumers. Textile brand products that want to obtain this certification must be completely free from harmful, toxic substances and heavy metals. The certification of PeakPerformance means that its processes and products are environmentally friendly, healthy and safe.
Meanwhile, PeakPerformance strives to meet the 17 Sustainable Development Goals from the United Nations. And in the implementation, the unique sustainable personality of PeakPerformance is derived.
In the traditional dyeing process, the utilization rate of dye is very low, and a lot of water resources are consumed and wasted. PeakPerformance turned its attention to Drydye, the then-advanced waterless dyeing technology, and applied it to ski wear dyeing, becoming the first ski wear brand to use Drydye, which won great acclaim. In 2015, PeakPerformance received the ISPO Gold Award for this innovation.
Sustainable development cannot be implemented without sustainable planning. PeakPerformance, well aware of this, has made early plans to achieve 30% recycling by 2023; By 2030, reduce climate impacts by 50% and achieve 100% recyclability of products...PeakPerformance's practical action, let sustainable development become its unique personality, also let the industry sit up and take notice.
Environmental products, sustainable wear
In the practice of sustainable development, PeakPerformance clearly recognizes that reducing consumption and emissions is important, but extending product life is the most critical. As a result, PeakPerformance uses high-quality materials to create timeless designs; At the same time share product maintenance methods, so that old clothes, continue to glow with new ideas.
Take the classic Frost down jacket, which has been on the market for 10 years. From the outside it looks the same, but in reality it is quite different.First, Frost down jackets no longer use fluorocarbons (PFCS). Speaking of PFC, many people may not be familiar with it, but mention the notorious "Freon" in its family, I believe you will understand. PFCS are a versatile and powerful greenhouse gas with a huge "potential" for global warming. As a result, the Frost jacket top fabric is now made from recycled polyamide.
What's more, Frost DOWN jackets have all their down certified by the Humane and Responsible Down Standard RDS and are fully traceable through TRACK MY DOWN.
The Frost collection also said goodbye to fur, leather, traditional cotton, forced labor, etc., adding a lot of sustainable goodwill to this good-looking jacket.
If nostalgia is on the left and innovation is on the right, PeakPerformance is an organic series of the two. Continue the classic with the same appearance, and provide you with a sustainable product choice with high quality.
Born in alpine ski resort, adhering to environmental genes
PeakPerformance love environmental protection, committed to sustainable development, this from the beginning of the decision.
PeakPerformance was founded in 1986 by three skiers in Ole, an alpine ski resort with some of the worst weather conditions. They felt that there was a lack of design in the outdoor skiing equipment on the market and wanted to create "something that I like and will keep using".
So, under the test of the harsh environment of Ole town, they produced a functional and aesthetic PeakPerformance. After the product went on sale, orders surged so much that they had to hire more staff to fill them.
Sales are not their primary goal, durability is. PeakPerformance has always argued: "If consumers stop buying new clothes because the old ones are still functioning, we have saved the world from the production of another new product - that is what we call success."
So soon after its founding, PeakPerformance set up a dedicated product repair shop, which has continued to this day. If you go to the second floor of the PeakPerformance Ole store, you can get a glimpse of the restoration shop.
As an outdoor brand, PeakPerformance loves to take risks, but never takes any. Fans of PeakPerformance also love adventure and know the importance of protecting nature.
We are free to explore the mountains in the wilderness, in the streets of the city, as if we have the freedom of time and place. But we know that all such adventures are predicated on the existence of the Earth itself.
PeakPerformance was, is and will continue to design clothes that last, protect the planet, and interpret sustainable fashion attitudes with sustainable products.
Wear PeakPerformance sustainable products, start a sustainable adventure ~
