/ Chaowen News/Guangzhou, August 19, 2022 -- With the epidemic becoming a regular occurrence, people's health demands are no longer limited to "not getting sick", but to pursue a higher level of health. Whether it is the young generation who strive to improve their figure through fat reduction and muscle building exercise, or the middle-aged and elderly groups who improve their physical fitness through vigorous walking, national fitness has increasingly become a lifestyle that people advocate. In this new health craze, how to supplement nutrition reasonably and appropriately is an important topic for everyone. From the Nordic health dairy brand shape power, focus on body management, advocating through self-discipline to achieve a confident shape and healthy vitality good state. By providing professionally differentiated dairy products with different formulations and recommending them to different people's health needs, we can change the current situation of excessive caloric intake and insufficient protein intake and help people live a healthy life every day.
Body management cannot do without protein but how to pay attention to
< P > "Dietary Nutrient Reference Intake of Chinese residents" for 18-45 years old people from very light work to very heavy work, the recommended intake of protein is about 1.2g-1.8g/ kg body weight; The appropriate amount of protein for exercise people is 1.5g to 2.0g/ kg body weight. [1] Especially for bodybuilders with body management needs, reasonable protein supplement can achieve twice the result with half the effort in the period of fat loss and muscle gain. During a diet (especially a low-carb diet), the breakdown of protein (muscle) increases significantly as calorie intake is reduced, and protein acts as a substrate for gluconeogenesis to prevent blood sugar from dropping. Subtle damage occurs when muscles are stretched beyond their capacity during training. The damaged cells produce a cytokine that activates the immune system and repairs the damage. Proteins play a key role in this process, as their anabolism forms tissues (such as muscle), hormones, enzymes, immune proteins and blood components. Therefore, in the period of figure management, we should not only focus on reducing fat intake, but also supplement protein is an essential means of fat reduction and muscle gain. [2]
According to the data, proteins participate in the body's immune regulation, both inhibiting and enhancing the immune system. [3] Proper protein supplements, coupled with reasonable exercise, can help people improve their physique and truly be healthy and beautiful from the inside out. Compared with the morbid emaciation of starvation, body management through reasonable intake of high-quality protein is healthier. At the same time, the intake of protein needs to be moderate, excessive "supplement" may bring burden to the body, so blindly drinking protein powder and other supplements, not suitable for everyone.
For most people, supplementingprotein through daily dairy products is a safe and easy way to stick to. Dairy products, unlike other protein foods, are an important source of high-quality protein and calcium, and an essential part of a balanced diet for Chinese people, according to the Chinese Nutrition Society. Dairy products themselves belong to high-quality protein, dairy products contain more complete types of protein amino acids, easier to be absorbed by the human body. All in all, consuming protein through dairy is a safe and necessary way for both general health and professional fitness purposes, but to drink what? How much to drink? Instead, follow rules that vary from person to person and lifestyle to lifestyle.
provides solutions for shape management
Today's consumers have put forward new demands for low-fat milk and skim milk products. The global consumer market has exploded with growth based on consumers' segmented demands for body shape management and healthy diet, and the potential of the Chinese market has been infinite stimulated. In order to comply with this growth, the advent of form power 6.0 protein 0 fat fresh milk, using ploidy protein technology to improve the protein content of primary milk. Redefinition of high protein healthy dairy products, healthy and delicious balance and compatibility, more beneficial to reduce the burden of diet, keep the body and mind light.
Form power 6.0 protein 0 fat fresh milk adopts nano RO membrane filtration and INF steam sterilization technology to filter out excess water and retain more active protein. Every 1kg of shape power 6.0 protein fresh milk is concentrated from 1.7 kg of raw milk, and the protein content per 100 ml is 6.0g, which is twice the protein content of ordinary milk and 100% of the original milk protein. A 200mL bottle of 6.0 milk has as much protein as two eggs. [4] primary high calcium ≥180mg/100mL, 50% higher than the national standard; [5] The calcium content is 1.6 times that of regular milk. INF second sterilization technology, sterilization heating time is less than 1 second, milk heating time is short, compared with UHT milk, traditional sterilization time, taste fresher, can retain more active nutrients, α-lactoalbumin ≥1000mg/L, β-lactoglobulin ≥300mg/L.
What's more surprising is that it tastes mellow and sweet, does not need to brew, open the lid to drink, before and after exercise can replenish energy anytime and anywhere, as your portable protein supply station. In addition to 6.0 protein and 0 fat fresh milk, there are also 4.0 protein fresh milk and 5.0 protein and low fat fresh milk products (4.0 and 5.0 protein per 100 ml for short). Among them,4.0 products contain original high calcium ≥130mg/100mL; 5.0 products are high in protein and low in fat, with a native high calcium ≥150mg/100mL. Different protein content and fat content, more targeted to meet the differentiated nutritional intake needs of different users. For people who need body management, shape power can provide consumers with more professional solutions, so that consumers can enjoy a healthy and self-disciplined life in an easy way.
It is reported that Form Power will join hands with Keep APP to launch a 30-day online challenge "Professional Form Power to enjoy Self-discipline easily" on August 20th. The public can participate in the challenge through daily fitness and training on the Keep platform to reach the goal (the target is 600 kcal and 1500 kcal). Participants who reach the target value can participate in the lucky draw. Prizes include: Keng Dynamic milk experience kit, spinning bike, exercise arm bag, water bottle, ring massager. (Please pay attention to Keep activity description for more details). Through understanding, this challenge jointly launched by Shape Power and Keep is also hoped to convey the brand concept of Shape Power to consumers through this activity. Self-discipline lies in "form movement". Form power hopes that everyone can be a "form movement" who advocates self-discipline and maintains an energetic and healthy lifestyle. Eat at seven points, "shape" up, eat healthy food that can be recognized by the body, establish exercise habits, moderate exercise. Tangible, intangible change, gain a healthy posture, gain happiness and confidence.
This activity is for the majority of people who love sports and pay attention to body management, which is consistent with the target population of shape power, shape power is committed to become the advocate of the "spirit of self-discipline" body management dairy brand, to pay attention to body management of the urban middle class as the origin of people, they are the quality of life practitioners, love themselves, love their families, pay attention to product safety and health They are willing to try new things and insist on the dual management of figure and life, which has gradually become a way of life for them.
< b> from the European dairy group of 100 years, the courage to innovateShapetime from northern Europe · focus on body management, belongs to the Food Union(rich friends United) under the. Rich Friends has 100 years of dairy experience in Europe. In China, Fuyou United Food has its own factories in Hohhot and Dongying, Shandong province, with a combined annual output of up to 250,000 tons of finished products. Factory imported equipment and scientific production concept from Europe, shape power focus on creating healthy, nutritious, low burden, taste quality dairy products for Chinese consumers, to provide more professional body management dairy products solutions.
The dairy products produced by Shape Power are strictly selected milk source. The milk source of Shape Power is located in Shengwu Ranch, known as the "golden milk source belt", and Aoya Ranch, with unique climate and ecological environment. 20,000 Holstein cows are carefully raised, and the milk microorganism is higher than the European Union standard (referring to the total number of colonies and somatic cell count is better than the European Union standard), with sweet taste. Factory adjacent to the pasture, as short as 5 kilometers, half an hour drive, but also to a greater extent to ensure the fresh milk source. In order to provide Chinese consumers with healthy dairy products suitable for their physique and taste, we have invested great efforts in research and development under the support of production technology.In addition to 4.0 protein fresh milk, 5.0 protein low fat fresh milk, 6.0 protein 0 fat fresh milk and other "protein gas stations" for body management. The company has also launched a range of low-fat, high-protein healthy drinks, including full-bodied high-protein 0 sucrose Greek yogurt; It comes with its own cereal for easy carrying, can be used directly as breakfast and extra meal Greek yogurt punch cup, and contains B420 probiotics and dietary fiber,0 sucrose low fat reduced yogurt products. Whether you are greedy party, want to eat small snacks; Or fitness party, need to supplement protein to make exercise results more effective; Or simply need dairy products for daily nutritional supplements; Form power products can meet your diverse needs and help you "invisible" change.
At present, the products of Shape Power have been successively listed in first-tier cities such as Beijing, Shanghai and Guangzhou, as well as many new first-tier and second-tier cities. Consumers can buy Shape Power products from offline channels such as boutique supermarkets, large chain supermarkets and new retail systems, and can also place orders directly in the brand's online official mall. Consumers can buy power products through any channel.
< /p>< /p>The emergence of power in the domestic market has brought unprecedented high-end consumption experience to consumers, so that consumers see the charm of high-end dairy products. At present has been on the market, with excellent taste and high quality formula to harvest the consumer's praise. It is believed that in the future, with the continuous development of the health market and the segmentation of Chinese dairy products, the development of the shape power will be more full of expectations.
