/ Daily News/August 18, 2022 Guangzhou -- In June, the world's most famous brand SmileyWorld launched the "Shuke x SmileyWorld FUN" series of products to help consumers solve awkward moments caused by oral problems and make social interactions no longer awkward. Always live with a smile. Recently, it has been pursuing its success by joining hands with Smiley World to create a multi-touch combination of marketing layouts, bringing consumers FUN and contextual experiences.
As a professional one-stop oral care brand, Shuke has been committed to "oral care from the inside out", to provide consumers with more comprehensive, professional, subdivided solutions, from teeth to breath and oral health, to meet the needs of young people's oral care.The study found that the majority of European and American consumers have oral care habits, including regular visits to the dentist, use of electric toothbrushes, mouthwash, water floss, floss sticks, etc. However, the oral care of Chinese consumers is more basic care, using toothpaste and manual toothbrush. At present, 97% of Chinese people have different oral problems, so it is urgent to solve oral problems. (Data source: 2017 China National Oral Health Survey Report) At the same time, with Generation Z gradually becoming a new consumer force, modern young people's oral health awareness is increasingly enhanced. They pursue the right way and effective way of oral beauty, hoping to have a good white teeth, fresh breath, healthy gums of the "inside and outside beautiful" mouth. As a representative of oral care, Shuke has a keen insight into the national oral health situation, and closely grasps the characteristics of the oral consumption of generation Z, rapidly promotes the brand image reconstruction, and drives the brand image to be younger.
To this end, Shuke has launched a marketing campaign with the theme of # SmileyWorld with the global famous fashion brand SmileyWorld. Around the theme of this activity, create a series of brand marketing content such as product creative videos, pre-heating posters. Moreover, we launched TVC video and launched the social interactive topic # # Laughing at Awkward Moments to further expand the brand voice and strengthen the brand impression of "young, fashionable and innovative" as an oral care expert in the minds of consumers.
Among them, the creative TVC video is guided by the oral problems common in the daily life of Generation Z, establishes a strong connection with consumers, and accurately hits the three oral health pain points of young people. In response to the awkward moments caused by bad breath in love, she launched a 12-hour long-lasting and fresh probiotic toothpaste (data source: Weimeisz R&D Center). For party awkwardness caused by food residue, a combination of mouthwash and a pulse mouthwash is recommended. For embarrassing moments when you take a selfie with yellow teeth, you can also get a quick whitening patch with sulkase, which has an active whitening factor (i.e., hydrogen peroxide). (The product is mainly aimed at exogenous dental stains, and the whitening effect varies from person to person.) The TVC cleverly connects the three awkward oral pain points with the selling points of Shuke products to achieve a strong correlation, so that the product can more accurately reach the target audience and trigger resonance.
In addition, combined with the communication language characteristics of the social media platform, the interactive topic # # Laughing Saves the Day at Awkward moments is created to attract the clicks of the audience, further spread the volume of sound on Weibo, Xiaohongshu, Douyin and other platforms, and finally generate a large number of high-quality UGC, effectively expand the volume of brand sound and build the image of the brand with youth and trend aesthetics.
As a leading brand of oral innovation in China, Shuke adheres to the enterprise mission of "protecting oral health and helping better life", and provides professional and comprehensive oral products and services for the public. This series of marketing activities launched together with SmileyWorld is infused with the brand spirit of "Yousmile", which is rooted in the inner demands of the new and young generations for embarrassing social problems caused by oral health. It provides consumers with more comprehensive, professional and subdivided solutions, has "effective" oral care, and is committed to protecting the oral health of the people and unlocking Meilismile! Explore and realize the open way of social "laughter", inject happy power into life! < /p>Shuke this deep cultivation of youth marketing, release the brand vitality of the marketing operation, not only realized the circle of communication and brand youth win-win, but also completed a new attempt to have a deep dialogue with consumers. In the future, Shuke will continue to explore innovation and create a more satisfying oral "care" experience for consumers.
