/PRZWT/BEIJING, Dec. 3, 2024 - Follow your own voice and encounter a new season style. The ODU 2024 winter collection pays tribute to the traditional color culture of Bashu, balancing the color inspiration of Bashu culture and art with the design of ready-to-wear. With a smart and modern silhouette, ingenious and exquisite details, and rich and diverse color creative designs, it interprets the remarkable style of men's winter and kicks off the new winter style of 2024.
In the tide of pragmatism, color has jumped to become the expression carrier of personality and emotion, and the bridge of people's emotional communication. For urban men who pursue individual freedom, color can break the routine and paint exclusive personal business cards to express their emotions and states. Oudu New Season grabs the color wisdom of "red, yellow, green, black, white and blue" in the representative colors of Bashu culture and art, and uses tonal designs rich in profound cultural heritage to vividly interpret the winter atmosphere and radiate the fashion tension of urban men's styling.
Warm atmosphere "yellow": romantic and gentle, entering the winter comfort zone
The mystery and splendor of Bashu's cultural heritage convey the cultural characteristics of warmth and vitality, and show the optimistic and brave spirit of the Bashu people. Oudu's winter fashion trend ready-to-wear style originates from the "yellow" tone of Bashu's traditional cultural color, creating medium and high-brightness light tones and mixed tones such as earth color and brown, showing a gentle, mild, rich and unique clothing visual effect. A series of iconic brand elements integrate modern design, weaving rich and colorful fashionable styles, releasing vigorous vitality between casual and chic, in line with fashion trends and young people's preferences.
Natural unique "green": retro and elegant, revealing a distinct self
Bashan Shushui, bronze utensils, the aesthetics and mystery of ancient Shu civilization, is very charming; the green of nature and the green of culture and art bloom brilliantly in the fertile soil of Bashu. Oudu draws inspiration from green and uses thick green as the main tone to inject a fresh and vitality into the autumn and winter series, creating a simple yet dynamic trendy style, and also injecting a smart beauty of retro and modern symbiosis into men's winter styling.
Stable and elegant "black": light luxury and extravagance, free interpretation of urban new style
The cute panda, the sun bird, is full of strength and mystery, representing the poise and perseverance of the people of Bashu. Black is also a symbol of authority, confidence and introspection; Oudu's new winter products are designed in black gold, black and white, and black and blue colors to inject a steady and elegant style into the ready-to-wear style. The sharp contrast in color vision highlights the light luxury and noble style and extraordinary clothing taste. The extensive use of Oudu Bear and Oudu's classic brand logo elements is exquisite and high-end, with unique personality, which can better reflect the relaxed and modern charm of urban men.
Simple and elegant "white": return to purity and find your true colors
Emei Snow Mountain, like a dream, mixed with mountains and forests Qingdai, temple golden light, color harmony and contrast, brings visual and spiritual shock. The pure and harmonious scene of Emei Mountain brings inspiration for Oudu's platinum and white-green color scheme, creating a fresh and elegant, simple atmosphere, and modern design of winter men's clothing.
In the Oudu 2024 winter series, color has become a link across time and space. Each set of color schemes has undergone professional and rigorous academic theoretical research by the Color Research Institute of the Art and Science Research Center of Tsinghua University. It is loaded with the traditional color art of Bashu culture and the pioneering design inspiration of modern clothing. It is harmonious and trendy in style.
Discover the ODU 2024 Winter Collection now, a new modern impression of winter urban men.
