/ Aswen Tong/August 18, 2022 Guangzhou -- (2022.8. Hangzhou) The first "New Century Cup" -- take you out of the National College Students Revitalizing Rural tourism destination creative marketing Competition has come to an end, the final will be kicked off in September! The competition is organized by Zhejiang Tourism Vocational Education Group, Zhejiang Tourism Industry Integration Alliance of Industry and Education, Yangtze River Delta Tourism Vocational Education Alliance, Ctrip and New Century Tourism Group Labor Union, and it will be held for college students in major universities with tourism majors in China.
"Rural revitalization" is a broad and complex subject. It is not only an important guarantee for the realization of international and domestic recycling, but also provides a new domestic market and growth space for China's economic transformation and upgrading. It is also the key to achieving common prosperity in the new era.
Tourism is one of the main measures for rural revitalization, but it can not be ignored that there are still some problems in the whole range of rural tourism, such as unclear regional characteristics, shallow resource development and lack of professional talents.
With the rapid development of urbanization in China today, the revitalization of rural areas can be realized in the new era only by leveraging the interaction between urban and rural areas and sharing knowledge, rather than relying on the countryside itself.
As a leading high-end hotel group in China, New Century Tourism Group not only leads urban renewal, but also deeply cultivates rural tourism development. It has a unique and profound understanding of "rural vacation" and has a brand matrix of rich formats. For example, "Fang Wai" focusing on wild luxury vacation, "Senbo" parent-child resort complex, and "Parkview Green" with various forms of accommodation experience have all won market and local recognition.
On the other hand, in today's tourism talent shortage, tourism enterprises must participate in the situation, linkage colleges and universities to constantly innovate and optimize the teaching model. New Century Sembo Resort, which is closely connected with colleges and universities, has been committed to becoming an incubation base for young tourism talents. As the organizer of the first National College Students Tourism Marketing Competition, New Century Sembo Resort successfully held this activity with abundant enterprise resources and close cooperation platform between schools and enterprises, and won warm responses and discussions in the industry.
This "New Century Cup" has been strongly upgraded on the basis of the first National College Students Tourism Marketing Competition. Under the new era environment, with the theme of "Promoting rural revitalization, drawing a blueprint for happiness", tourism marketing as the entry point, young college students' wisdom as the dynamic source, the three parties, including enterprises, universities and destinations, jointly contribute to the rural revitalization!
The activity was widely supported by the industry and universities. More than 100 application forms were received from more than 50 universities and colleges nationwide. After the primary election, more than 70 teams entered the preliminary competition.
Up to now, the changes of many factors at the macro level have reshaped the consumption environment in the new era. The omni-scope and high-frequency marketing have increased the threshold of consumers, and content marketing needs to be more "trust and scene fit".
In order to better fit the consumption scene and be more feasible, 14 resort hotels and Senbo Paradise under New Century Tourism Group serve as supporting units for the participating representatives to study and pick up styles, and recommend tourist destinations based on scenery, food, culture and specialty through short videos or whole plan. With the cooperation of supporting hotels, the field collection has been completed. Searching the topic of "New Century Cup" on Ctrip community channel, you can see the wonderful vlogs shot by more than 70 teams.Marketing channels and means are always evolving in the trend of social progress. How to use the popular new form to interpret the "user-centered" marketing core and sustainable economic growth mode is the real assessment of contestants.
< /p>< /p>After layers of selection to enter the final team, what will be presented in the end? What surprises will be in store for the final? Let's wait and see the final of Hangzhou Kaiyuan Senbo Resort on September 20th!
