/ Chaowen News/August 18, 2022 Guangzhou -- A vacuum igniters artistic creativity, dancing at will for a summer. On August 16th, Hisen Vacuum Refrigerator Summer Art Douyin Challenge was officially launched. It outlined the artistic sense of summer life with extreme freshness, and let participants dance in the fresh rhythm of "Vacuum · True preservation".
Relaxing melodies, cute dance moves, generous cash prizes and $10,000 refrigerator gifts... As soon as the dance video of this challenge was released on the Douyin account of @Hisense Vacuum Refrigerator, it attracted numerous "dance" forest masters to actively participate in the contest. The hashtag # Hisense Vacuum Refrigerator summer art keeps getting more and more popular. One stone aroused thousands of layers of waves, which also led the public to Hisense vacuum refrigerator extreme preservation of intense discussion, "vacuum · is the true preservation" has once again become a hot topic in the whole network.
As the young group has become the main consumption front, the new consumption situation is rising, how to narrow the distance with the young users, so that the brand "evergreen", become the new and old enterprises to solve the problem. As the mainstay of the industry, Hisense Refrigerator has taken the lead in changing the traditional marketing methods, transforming to the direction of youth, intelligence and individuation, and keeping pace with The Times to revitalize the old enterprises. This Tiktok Challenge is the best annotation. With the social platform of Tiktok with a wide user coverage, the public activities without threshold or requirement are carried out to build a bridge of emotional communication with users. The effect of "exposure" and "audience attention" is enhanced on the surface, and its deep meaning is through the positive energy culture of the National Challenge. To realize the spiritual and cultural communication of Hisense Refrigerator itself, it is this kind of action to actively embrace the young group, which well transmits Hisense refrigerator to consumers and forms the deep recognition of Hisense refrigerator by young consumer groups once again.Of course, Hisense refrigerator also knows that no matter how the consumption situation changes, with high-level products and services, directly hit users' pain points, to bring users a new product and scene experience is the basic place to establish a long-term relationship with users. In 2020, with the avant-garde concept of "Vacuum · true preservation", Hisen Refrigerator overturns people's traditional cognition of preservation and leads the industry into a new era of three-dimensional preservation. This time, Hisen Vacuum Refrigerator 560, which appeared in the Tiktok Challenge, has achieved a breakthrough in "internal preservation force". The original patented vacuum preservation technology is used to create a "vacuum first-class class". By simulating the vacuum environment, the ingredients can be quickly hibernated. If they are still growing in the mountains and the sea, the fruits and vegetables can be moist and fresh, and the dry goods will not lose their nutrients, so that the ingredients can be as fresh as the "origin" from appearance to cells. On this basis, by focusing on each process, reset the low temperature limit, continue to explore in the difficult process and high vulnerability, with the industry's first all-metal liner design, explore the ultimate meaning of "fresh", let the time stop in the delicious moment, show the ultimate fresh product power.
< /p>Based on excellent product quality, combined with interesting marketing activities, to convey the brand attitude of youth and the quality of intelligent life, enhance the brand in the hearts of consumers' goodwill and trust, is an important measure of Hisense refrigerator layout of youth and high-end. At present, Hisense Refrigerator Summer Art Tiktok Challenge is still in hot progress. It can be predicted that, with the continuous promotion of the activity, with the core preservation of "vacuum · true preservation", Hisense refrigerator will become a "C-position" brand in the eyes of the new generation of users.
