/PRZWT/GUANGZHOU, Jan. 9, 2025 - The first global technology event of 2025, the Consumer Electronics Show (CES), is about to be held in Las Vegas. During the exhibition, a series of awards in the field of consumer electronics have been announced one after another, and Hisense and other Chinese companies have made the list of innovative products.
In the CES Innovation Award, which recognizes outstanding achievements in product design and engineering, Hisense washing machine Roman Holiday mini won the CES Innovation Award this year with its outstanding Italian retro appearance and excellent health care performance, becoming one of the outstanding representatives in China's consumer electronics field.
High value and black technology combine to unlock exquisite cleaning life
In the selection of the CES Innovation Award, a jury composed of industry experts, well-known media people, engineers and other experts strictly examines multiple dimensions including engineering quality and product function, and is regarded as a wind vane in the consumer technology industry. The Roman Holiday mini washing machine that won the CES Innovation Award this time is a small direct-drive drum washing machine with two-in-one washing and drying. The product is inspired by the classic movie "Roman Holiday" and breaks through the homogeneous washing machine design style, which is eye-catching.
With the rise of the younger generation of consumer groups, home appliances with both appearance and strength are favored by young consumers by their exquisite appearance. The body of the Roman Holiday mini adopts an integrated angular design, and the combination of Roman green color scheme and warm arc rounded corners shows the Italian classical romantic atmosphere. The metal mechanical knob, accompanied by piano sound every time it rotates, allows users to feel the extraordinary design strength of the product in the details.
In terms of laundry washing performance, Roman Holiday mini applies live water washing technology, which absorbs chlorine and heavy metals in water through the live water tank, decomposes water into high-energy weakly alkaline small molecules, efficiently dissolves laundry detergent, stimulates laundry detergent enzyme activity, deeply removes laundry dirt, meets the aesthetic needs of young consumers, and uses technical strength to wash clothes healthily.
Insight trends Expand track Innovation empower global markets
With the improvement of living standards, young people not only pursue the appearance of products, but also put forward higher requirements for the health care function of products. Based on accurate insights into consumer trends, Hisense washing machines have innovatively developed live water washing technology, which can stimulate water activity and form OurHours live water, which makes the washing machine's decontamination capacity enhancement 22% and prevents scale formation. The scale inhibition rate is as high as 93%, ensuring that the clothes do not turn yellow or hard after washing. In addition, the live water sterilization module equipped with it can also generate hydroxyl free radicals, decompose and purify stains, protect the primary color of clothes, effectively remove fungi, and achieve an industry-high cleaning ratio of 1.259.
It is by grasping the key "key" to meet user requests that Hisense washing machines can further open up the global market. As of the first three quarters of 2024, the overall revenue of Hisense washing machines increased by 44.9%, and overseas revenue increased by 60.72% year-on-year. According to the latest data from Industry Online's annual forecast, Hisense washing machines will achieve the industry growth rate first among the world's top 10 brands in 2024, surpassing Bosch Siemens to seventh, demonstrating the brand influence and market competitiveness of Chinese manufacturing in the global market.
In the consumer electronics industry, innovation is a timeless proposition.
Today, the technological creativity of Chinese companies has taken the lead in the world, leading the trend of the future consumer electronics market. Winning the CES 2025 Innovation Award this time is also a vivid footnote that Hisense washing machines practice the concept of "technology-based enterprises" and continuously cultivate innovation "internal strength". Looking forward to the future Hisense washing machines will continue to carry out technological innovation and bring us more surprises in the field of cleaning technology....
