/ News Channel/August 17, 2022 Guangzhou -- On August 12, 2022, Libao Land's "Vitality Hongqiao · Xia Sen Festival" officially kicked off! This event is hosted by Ribao Land and debuted in conjunction with Migos' "Multi Golden Duck X Strawberry Bear" campsite, creating a recreational city camping for citizens, exploring the infinite possibilities of connecting urban special space with nature and lifestyle.
As the first all-theme shopping mall in Shanghai, Ribaolland integrates the paradise experience into the shopping experience with the diversified scenes and business forms of six theme areas, creating a beautiful life memory for consumers.Outdoor "wild" full of fun open a new way of micro holiday for urbanite
< P >< P > [Vitality Hongqiao · Xiasen Live Festival] As a new way for shopping malls to focus on and explore consumers' spiritual exchange and cultural perception, it is committed to creating multiple immersive experience and interactive social activities, boosting the exploration of diversified business models. Therefore, in this cooperation with Migus, we launched a variety of creative ways with cross-border thinking. For the first time, we integrated the IP campsite "Multi Golden Duck X Strawberry Bear" into the shopping center, creating a multi-spot punching experience and inviting the public to carry out a "wild" fun social space play experience.
"Let interesting souls meet in the fairy tale world, connect a group of people who love life, indulge in nature! The strawberry bear sitting at the entrance of the shopping mall welcomes everyone. Along the outdoor steps posted by the super large IP floor, they come to the sunken square outside B1, where a number of camping equipment are arranged. The style is mainly interesting and cartoon, and the multi-golden duck canopy, folding camping chairs, outdoor dining tables, cooking utensils and camping lights are carefully placed to create an immersive outdoor camping atmosphere. Let the customer sit in it as if in the real wild; The gorgeous pink sand beach runs through the camping site. The wonderful live music, pleasant rhythm and gentle breeze in the stage area sweep away the tiredness of working all week and bring a moment of leisure for urban white-collar workers. And then get physical and mental pleasure and enjoyment.
Cultural and creative brands converge to create the characteristics of the summer market
On both sides of the camp, as far as the eye can see is a very busy market, interpreting the exquisite sense of poetry and distant and human fireworks. Libao Land carefully selected individual stall owner resources, nearly 30 brand stalls formed a wild summer camping market. Gather the exquisite life inspiration, realize the fun of shopping, playing and buying. Covering art hand-painted, hand-knitted, original ornaments, interactive tide play, restaurant tipsy, coffee and tea drinking, and other diverse life scenes.
Little Seven Account Research Institute, BETTY handmade jewelry, sky flower art, Zhaocai cat monopoly, cream glue mobile phone case, handmade dolls, creative trinkets and other rich content. Both novice campers and cultural enthusiasts can find the trend of surprise interactive projects, clothing, food, accommodation, play, all-round experience of indoor and outdoor camping fun.
In this "Xiasen live Festival", in addition to the tide play market, Golden Duck, strawberry bear IP, Ribaolland will also invite bands and singers to light up the atmosphere of different theme music live every week, stirring the summer night throbbing factor melody, dopamine index up, unimaginable music party, please be sure to come to feel!
Under the moonlight, wish to live up to the good time of summer night, every Friday, Saturday and Sunday, we prepare a number of classic films for you to show. Watching a movie with your significant other under the canopy, a beautiful and romantic, joyful and healing, outdoor light trip full of love and temperature.
During the activities, Ribault Land will also create multiple immersive interactive experiences, from fun children's theater to water gun fights, from cute pets to fluorescent parties... Get rid of urban bondage, Tong Qu do yourself.Bubble Pool War: What's the fun of summer without a little water? Put on your bathing suit belt, your swimming cap, your swimming goggles, and say "Biu", let's start the cool foam water gun battle!
Parent-child diy area: a collection of many hand-made games. During the time of hand-made games, you can learn "fancy play", which adds a bright color to children's summer life.
Pet go wild: The brand new track is full of difficulties. Guide them to the finish line in the shortest time. The journey is difficult, and they always accompany you.
It cute market: All kinds of fun and easy to use pet supplies and food come to the scene, understand the taste of products, for the cute pets at home to send cool summer care.
Adoption Day: accept pet adoption, charity sale and other public welfare activities on site; Adoption instead of buying and selling, find a warm home for wandering pets!
Happy Children's Theatre: It presents colorful stage plays through edutainment. Each play is both interesting and has rich educational significance. It selects plays from environmental protection/national tide/props/interaction and other aspects to bring theater experience to consumers.
Every minute is surrounded by happiness, for parents save the small annoyance of children.
Value of consumption wave upgrading activity continues to change
In order to accelerate economic recovery and revitalization, Hongqiao International Central Business District Administrative Committee led to launch the "Vitality Hongqiao · Global go" shopping festival activity. This time, Libao Land actively participated in promoting the construction of international consumption gathering area. During the Summer Festival, Ribaolland not only actively carries out cross-border cooperation, but also takes activities as the integration entrance to deeply cooperate with tenant partners, realize online and offline linkage, and form cooperation content with multiple themes.
From August 12 to launch a number of promotion of consumption activities, love to give back to the majority of consumers, with the greatest sincerity, help consumption quickly rebound:
summer super value group buying, continue the group buying boom: Libao land launched 35 group 50, 58 group 100, maximize feedback to meet consumers;
During the activity, you can participate in the interactive games with the receipt, and win the fine gifts such as the authentic Disney gifts;
Share courtesy. During the activity, those who participate in the topic of "Jijilibao · JijiSenhuo" and post punch notes, select the top 10 best punch notes every week, and win the multi-store universal cash coupon with no threshold;
Libao Land accelerates to cater to the changes of social consumption tide, focuses on building a more effective "symbiotic" relationship with tenants, plays the superposition effect of "brand + activity", drives the enthusiasm of consumption, promotes the recovery of consumption and potential release.Inject the "new driving force" of consumption, and help Shanghai improve the traction of consumption. Libaolland focuses on consumer trends and has launched several first stores in Shanghai in 2022. As the first and largest Shengtang themed immersive block in Shanghai, Dreamback Datang · Fengqi has attracted a large number of young customers with over 6,000 square meters of immersive block scene creation, realistic plot setting and high-quality interactive experience. 麺 house shono institute as MENSHO group of Japan's first overseas r&d center, introduced many popular dishes MENSHO group, and according to the Chinese taste appropriately modified, so as to guarantee the products taste and texture, as a research and development center at the same time, also will not be launched on a regular basis, especially on the new menu for the consumer to unique dining experience; As the first store of the brand in Shanghai, General Tony Land Store has made remarkable achievements in Ningbo, Suzhou and other cities. After entering Shanghai, it takes high-end private soup carbonated hot springs and Kaiseki as the source of power to lead the trend of urban Tang spring culture. Libao Land adheres to the characteristic business as the starting point, and gradually becomes one of the commercial forces promoting consumption, boosting confidence and stabilizing growth in Hongqiao International Central Business District.
< /p>Libao Land is not only a shopping paradise, but also an ideal fun playground for everyone. Always adhering to the concept of "all-age paradise", we continue to carry out a series of themed cultural activities combining education and entertainment. These activities not only allow consumers to experience "joy" in shopping, but also aim to create a new axis of "fun" in the business circle. In September, Ribaoland will celebrate its third anniversary. Themed with "Adventure" Travel notes, Ribaoland will provide consumers with a rich feast of activities, continue to output happy life experience and cultural value, release the happiness factor, and continue to engender more vitality and freshness for life shopping. Ribaoland is determined to create a social "zero distance" and play the urban concerto of high-quality cultural resources. Let the experience here can plug in the wings of imagination, at will decode infinite "music".
