/ August 17, 2022 Guangzhou -- Shanghai Auntie's fresh fruit tea has turned "green", sparking widespread public discussion. According to takeout, wechat and other platforms, the logo of Shanghai Auntie Fresh Fruit Tea, a well-known new tea brand, has changed from the original simple black and white to green. Offline stores also have new green posters, peripheral products and products, bringing a fresh sense of brightness to the eyes in the hot summer.
It turns out that not long ago, Hu Aunt Fresh Fruit Tea celebrated its 9th birthday and for the first time held an anniversary event with green as the theme. Green is the most common color in nature. Inspired by Shanghai's most representative "wutong green", Huaunt Fresh Fruit Tea not only represents the symbol of fashionable Shanghai, but also conforms to the brand positioning of "Fresh Fruit tea", bringing consumers a new feeling of natural, healthy and fashionable.
In order to strengthen the brand tonality of green and healthy, and meet the needs of consumers for refreshing drinks in summer, Hu Yi Fresh Fruit Tea also launched the 9th anniversary limited drink "Xianxian Qingti" series of fresh fruit tea with green theme. It selects sunshine rose Qingti from the country of origin and innovates with lemon, roxthorn and ice cream and other fresh fruit ingredients. Fresh green appearance level with fresh sweet and sour taste, once the market triggered many consumers after.It is reported that Hushang Auntie Fresh Fruit Tea was founded in Shanghai in 2013 by Shan Weijun and Zhou Rongrong couple. It has become the leading brand of five grain tea with its innovative blood glutinous rice milk tea. Last year, facing the rise of new consumer groups and the popularity of health concept, Hushangaita Fresh Fruit Tea seized the opportunity and boldly transformed from five grain tea to fresh fruit tea brand. "In many places, especially in sinking markets, it is not easy to get an affordable cup of tea made with fresh fruit. There are few chain brands offering affordable fresh fruit tea, which is a niche in the market, "Shan Weijun, founder of Shanghai Auntie, has said.
Based on its keen insight into the consumer market, in 2021, Shanghai Auntie officially upgraded the brand strategy of fresh fruit tea, proposed a new advertising slogan of "Love fresh fruit tea, drink Shanghai Auntie", and continued to develop hot selling products such as Roxburgh pear series and bayberry series to strengthen positioning and attract consumers. By accurately cutting into the new track, Shanghai Auntie has achieved further development. Up to now, it has developed more than 4600 stores in more than 200 cities across the country. Moreover, high-quality new products such as "Xianxianqingdi" series have exploded the market.
< /p>Shan Weijun said: "In the future, we will continue to deeply cultivate the fresh fruit tea track, focus on product research and development and supply chain construction with the spirit of innovation, committed to deliver more delicious and healthy products, more green brand attitude to consumers, so that everyone can enjoy the beauty of healthy tea."
