/ August 17, 2022 Guangzhou -- The first Bijie online consumption season activity "Enjoy Summer Hot shopping" was officially launched on August 12. This activity is guided by the Bijie Working Group of Guangdong and Guizhou Cooperation Task Force of Guangdong Province, and held by Bijie Municipal Bureau of Commerce together with Alibaba Digital Village. It aims to explore consumption forms and models for innovation, promote the smooth development of consumption cooperation between East and West, consolidate the achievements of poverty alleviation, accelerate the high-quality development of characteristic industries, and continue to help "Bijie Good Things" with the wings of Internet marketing. Broaden the channels and comprehensively improve the visibility, reputation and brand value of Bijie origin goods.
At 10 am, the event conference officially began. Liu Yang, deputy director of Bijie Bureau of Commerce, announced the opening of the first online consumption season of "Enjoy Summer Hot Shopping Bijie" in Bijie in 2022.
The first Bijie online consumption season "Bijie Good things" special "Hi buy" is non-stop
< P > It is reported that this online consumption season activity adopts the traditional media and new media integration publicity, online and offline joint promotion. All-channel dissemination of Bijie origin brand, promotion of Bijie origin products, and good story of Bijie origin.
"Enjoy Summer Hot Shopping in Bijie" consumption season online special exhibition, in the next 3 months will focus on more than 100 Bijie high-quality e-commerce enterprises, Bijie time-honored enterprises and more than 300 high-quality agricultural products, deep processing products, famous snacks, local special food, Miao embroidery batik handicrafts and so on. Practice the lofty mission of "Guizhou goods out of the mountains", let "Bijie good goods" out of the mountains, into thousands of households.The majority of online consumers can search the keyword of "Bijie consumption season" through the mobile Taobao APP, then they can directly enter the theme venue of online consumption season and bring home the "good things of Bijie".
< b> Digital help rural revitalization Alibaba digital countryside explore a new industrial model in BijieIn recent years, with the national intensive release of relevant policies and guidelines, as well as in-depth pilot practices in various places, the construction of digital countryside has gradually entered a period of acceleration. As an important window for Alibaba Group to serve the digital transformation and upgrading of cities/counties, Alibaba digital Village business aggregates agriculture-related business capabilities and external ecological forces within the group to provide comprehensive solutions for the construction of digital villages in counties. In terms of industrial revitalization, Alibaba's digital rural business has explored five models, including "high quality and high price, sales and production", "front stores and warehouse, deep service", "integration of agriculture, culture and tourism, online promotion", "industrial service + grassroots governance", and "data-driven industrial chain enhancement", and accumulated rich experience.
< /p>In this activity, Ali will fully integrate the digital capabilities of various businesses of the group and ecological partners, optimize the whole link of production, supply, marketing and tourism of "Bijie Good Products", deeply explore the new marketing mode of goods in line with the origin of Bijie, and contribute to the digitalization of rural revitalization of Bijie City.
