/ The Morning News/August 17, 2022 Guangzhou -- This summer, the hot roast has made the land of China red, and also made a light food and beverage trend brand -- Don Yue Duck really "hot".
One must wonder, what kind of people are behind this brand? Who created this hot brand?
What comes to mind when you think of the post-90s generation? Rebel, gnawing, whimsical, maverick, self-contained, or Beat Generation?
However, it is a group of post-90s who create this brand without any hesitation. They are unwilling to be lonely, unwilling to be defined by The Times, and unwilling to be labeled with various negative labels such as "express delivery", "rich second generation", "eat and wait for death".
They all have a good family background, have a good learning experience, some of the second generation of official, some of the second generation of rich, basically are born with a golden key, due to material prosperity, and the rise of the Internet, they are active in thinking, advocating appearance level, the pursuit of personalized, pay attention to self-expression.
Different from most young people, also born in the age of Z, they are the true age of Z "rebels" : they refuse to mediocrity, refuse to lie on the credit book of their parents, they use 8 years in China to establish 3 famous catering brands, and has won dozens of Chinese catering industry brand awards, they prove their talent with action Is a "generation generation".
So. Who the hell are they? What entrepreneurial and inspirational stories do you have? How to break out a "new track" of its own in the era of mass entrepreneurship and innovation?
Among this group of "post-90s" young entrepreneurial samples, there is a unique leader -- she is the CEO of Biyuya Shanghai Mayima Technology Co., LTD., and founder of Biyuya brand Rei.K.
A good project must be executed by an efficient team. The executive team is Ma Li Hu, chairman of Shanghai Ma Yima Technology Co., Ltd. and other five partners.
These five partners are not only a group of post-90s, but also the light cavalry of China's catering industry.
They are all from a good family of the post-90s, know each other since childhood, and become like-minded friends, after graduation from university, because of the same interests, they choose to start their own business, together into the catering industry, after several years of efforts, they have achieved remarkable performance, has successfully operated "Sunflower treasure" "pot Chuan Three famous catering brands, such as "Qi" and "Ba Shi Charcoal Fire Frog Pot", have won the honorary titles of "Outstanding Brand of Chinese Catering in 2018", "Top 100 Brand of Zhejiang Catering in 2019", "Top 100 Brand of Chinese Franchise" and "New Star Award of Catering in 2020". They have successfully built thousands of offline physical stores, and the enterprise has won the 2016 China Famous Dinner Brand, 2017 Most recognized by consumers award, 2018 most investment value catering brand, 2019 China Chain Festival Excellent member enterprise, 2019 Zhejiang Excellent Catering Enterprise, 2020 National Top 100 Franchise enterprises and other honors A prestigious title.
Behind all kinds of awards is the hard work of enterprise managers, is the witness of enterprise strength, is also the external performance of honest management, is the social recognition of team innovation and development.
< /p>In 2022, when Rei.K, who has an international vision and international thinking, met five local successful entrepreneurs, the entrepreneurial consensus and solution formed by several brainstorming sessions on the transformation and practice of the catering industry were finally implemented. They decided to get out of the "precarious" catering dilemma and walk out of a new track of their own: to create "Bewy-duck" -- a new brand of China Guocao Marinade, which focuses on the light food market of young people in the age of Z, to create a phenomenon Internet celebrity ecology with super IP, and to innovate the industrial chain and realize the innovative value chain.
