/ Aswentong/August 16, 2022, Guangzhou -- In Hengchang "Hengyouhui" high net worth customer Club, there are many excellent members, some of them self-made, in the ups and downs of the business, fighting the wind and waves, with the attitude of struggle sail the tide; Some are good at grasping the pulse of entrepreneurship, keep forging ahead with strong action force, use wealth to create more social value, and resonate with The Times...
On the occasion of the 11th anniversary of the company, Hengchang specially planned a series of interviews with the theme of "Hengyi Inheritance". By presenting the entrepreneurial process and life creed of the customer representatives of "Hengyouhui", Hengchang carried forward the entrepreneurial spirit of customer integrity, tenacity and hard work, and passed on the idea of wealth to good.
She is active in taking responsibility and making suggestions on government affairs. She is a member of Yanqing Branch of China Civil Construction.She worked hard and focused on industry, and founded Beijing Furun Group. Through deep cultivation of automobile industry chain, layout of culture, tourism and health care industry, she helped the Winter Olympics snow and ice tourism resources supply, enabling rural revitalization. She was elected as the president of Yanqing District Women Entrepreneurs Association, and won the honor of outstanding entrepreneur of Beijing.
She interprets the true meaning of "entrepreneurship is not enough, public welfare is not enough". She has been engaged in various social public welfare undertakings such as helping the poor and studying students for more than 20 years, pooling the strength of love and practicing heart-warming kindness.
She is Wu Jinshu from Yanqing District, Beijing, an excellent female entrepreneur representative who gathers the characteristics of Hengyouhui customers.
"Strive for the foundation, virtue and faith", Wu Jinshu has both entrepreneurs "a thousand sails race, brave to win" bold and fearless, and do not lose the female "good as water, moral" soft tolerance. Wu Jinshu has written a story of entrepreneurship that "women are not equal to men" with practical actions, and has demonstrated "her strength" in the endeavor of contemporary entrepreneurs with delicate, patient and tenacious qualities. In Beijing's Yanqing district, Forun Auto Repair Co., LTD., one of the best-known companies in the region, is its head Wu Jinshu. With her resolute style and hard-working spirit, Wu Jinshu has been deeply engaged in the automobile service market for more than 20 years, turning a simple automobile maintenance department into the largest automobile service 4S shop in Yanqing and becoming a well-known female entrepreneur in Yanqing District.
At present, Furun Auto Repair Company has become an important business section of Furun Group. The business operation is flourishing and the economic benefits are thriving. Driven by the effect of Beijing Winter Olympics and guided by the theme of common prosperity, Furun Group focuses on the development of culture, tourism, health care industry, enabling rural revitalization, and has become an important contributor to fill the gaps in Yanqing area's tourism. For the results, Wu Jinshu hollow, she attributed this to the policy of the east wind power, said that he is a rise in the wind, along the trend for the dream.
Back in 1998, three years before China's entry into the World Trade Organization, car production and consumption demand were to be activated due to the limited living standards and consumption capacity of the people. Although the government began to encourage private purchase of cars, the high price was not a "luxury" that ordinary families could afford. Car sales in the eve of the outbreak of silence, the domestic car service market has not yet formed a complete system. Late that year, with 5,000 yuan in start-up capital, Wu opened an auto repair shop on a street in Yanqing district. Talking about the original intention of the business, Wu Jinshu admitted that there was no forward-looking outlook, only from the faint smell of a business opportunity, "at that time, although there were not many private cars on the road, but trucks and buses are not rare, it can be expected that there will be more and more cars, if the production and sale of cars is' gold ', then the car service is' water ', 'gold' more and more people, Those who sell water don't have to worry." With this idea in mind, the enterprising Wu Jinshu transformed from a housewife into an entrepreneur at the age of 38. This seemingly ordinary woman has the courage to be the first. It is this distinctive entrepreneurial spirit that has achieved a prosperous career in the future. Since then, the hardships of entrepreneurship have become the driving force for Wu Jinshu to move forward: eat bitter, swallow. Encounter difficulties, bite the teeth to carry. On the way to start a business, Wu Jinshu "through the five passes, the six generals" slowly and steadily stepped his own pace.
In the following years from 2001 to 2008, with the rapid development of China's automobile industry, the market space of automobile repair and maintenance business was gradually opened, and the demand for automobile service began to show a trend of explosion, which made Wu Jinshu confirmed the correctness of her initial entry into the automobile service market. She began a bold career in car service.
Nowadays, the automobile market has gradually entered the "inventory era" from the "incremental era", and the saturation is increasing day by day. Facing the incandescent trend of competition, Wu Jinshu does not feel anxious, on the one hand, with the integrity of management, quality service, Furun maintenance company has accumulated a good reputation, occupy a leading position in the local market; On the other hand, driven by her diligent, enterprising and pragmatic entrepreneurial attitude, Wu Jinshu, who has a keen sense of smell, also explores a new development path of "automobile + cultural travel" industry based on her profession. At the foot of Yudu Mountain and the GUI River in Longqing Gorge, in the embrace of the mountains, there is a 5,200 square meters of car culture-themed homestay group dazzling. It is the epitome of the fine accommodation group in Longqing Gorge tourist resort, and it is also an important attempt of Wu Jinshu to combine "car consumption" with "cultural travel and leisure". In 2019, Wu Jinshu opened this car culture-themed B&B in Gucheng Village, Jiuxian Town, Yanqing District, in order to meet the needs of urban people for leisure and tourism in the suburbs of Beijing for the reception services of the World Horticultural Expo and the 2022 Winter Olympic Games. At present, this B&B with unique design style and outstanding industrial style has become a resort for many car lovers in Beijing and Tianjin. It has made an important contribution to the supply of tourism resources for the 2022 Beijing Winter Olympics.
Feedback: help the poor, help the students, enrich the mulberry and catalpa
In Wu Jinshu's opinion, the contribution of car culture theme B&B in addition to the creation of economic value, there are social values. The establishment of characteristic B&B created a "new mode of rejuvenating agriculture by tourism", which awakened the sleeping rural resources. Since its establishment, more and more people gathered around Wu Jinshu. Some of them offered suggestions for the development, and some simply became her employees and struggled with Wu Jinshu. So far, Wu Jinshu has helped dozens of local villagers solve the employment problem through the carrier of characteristic homesay, realized the deep integration of rural revitalization and agricultural development, and created a way to strengthen the village and enrich the people.
"Enterprises are social enterprises, and society provides a stage for entrepreneurs to display their ambitions. When a company reaches a certain scale, entrepreneurs have the responsibility and obligation to devote themselves to public undertakings and fulfill their social responsibilities." Wu Jinshu was deeply impressed by this, and adhering to the concept of "business upward, wealth toward good", she took practical actions to build Furun Group into a well-known caring enterprise in Yanqing District. Since its establishment, Furun Group has been continuously helping poor families, poor students and other charitable undertakings, creating a model of corporate social responsibility.
Wu Jinshu's public welfare heart is more reflected in the "broad knot of good ties", because of the sincere people, Wu Jinshu met a group of sincere partners, as long as there is an opportunity, Wu Jinshu will pull friends together to do public welfare, through the action subtly influence and infect the friends around. So far, Wu Jinshu has participated in more than 100 volunteer activities with more than 1,000 hours of volunteer service. Under her influence, many of her friends have embarked on the road of public welfare and become public welfare activists.
Wu Jinshu deeply felt that public welfare is the practice of killing multiple birds with one stone. In her opinion, engaging in public welfare can not only help people in difficulties overcome difficulties and create well-being, but also make new friends and connect more public welfare forces. "I know that Hengchang also adheres to this concept of public welfare. You have led many caring people to participate in public welfare undertakings and demonstrated the value of public welfare through practical actions. This alone makes me know that Hengchang is trustworthy." Ms. Wu said.
Inheritance: spiritual coordinates, words and deeds
Mentioning the connection with Hengchang, Wu Jinshu introduced that he was under the leadership of an elder sister to know Hengchang. "I have known Wayan for many years. Wayan is sincere, kind and generous. I get along with her very well, and I praise her character. Wayan gives me advice and advice on asset allocation and I trust it." Wu Jinshu mouth "elder sister" is Hengchang account manager Li Fengxia. In response, Lee said, High-quality friendship is a mutual attraction of good qualities, and it is my honor to establish a deep relationship with Kim Sook and pursue public welfare together.
Wu Jinshu has a good reputation among her friends. Her most praised qualities are "diligent" and "sincere". Looking back on Wu Jinshu's entrepreneurial process, these two words can also become highly inclusive "keywords", from the beginning to the end. Because of diligence, Wu Jinshu in the entrepreneurial road to reap fruitful results; Because of sincerity, Furun Group always adhere to the integrity of management, and finally the two qualities into the sail, help her to fight the wind and waves in the sea of business.
For Wu Jinshu, diligent and sincere character is becoming the spiritual coordinate of her family. Although the career is busy, but Wu Jinshu better balance the relationship between work and family, good guidance to the children, never fall behind. Her two children, both of whom have inherited Wu Jinshu's hardworking and kind character, have become the best in their fields.
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< P >< P > "Read the family for a long time, poetry and books continue to grow", this ancient motto conveys the elders of the future generations of inculcate and ardent expectations, but also indicates the significance of spiritual and material inheritance. "A good family, there will be Yu Qing", Wu Jinshu values the dual inheritance of spiritual and material wealth, believes that good family character, quality family style is the best secret of family evergreen, but also the future generations can inherit and sustainable development of wealth.
