/PRZWT/November 5,2024 Shanghai-As an urban new lifestyle commercial complex under Hesheng Commercial Group,Jing'an MOHO is trying to connect the Shanghai community and integrate into the Jing'an community through the dual-core drive of"big community"+"big community"to create a new urban social field with vitality and temperature.At that time,from November 1st to November 10th,"The tide starts the Korean flow,moves in the magic box"and the first sports carnival of Art Suhe MOHO will focus on the new positioning of the project,connecting the outdoor square and indoor space,presenting a ten-day sports carnival that integrates events,leisure,social and business for citizens and tourists.
Nearly 40 new sports experiences,unlocking trendy sports cool gameplay
This sports carnival is mainly composed of three major sections,including the Jajin Games,the sports market and a series of community activities,the sports brand limited-time pop-up shop and course experience,involving 20+sports communities,20+market stalls and sports brand pop-ups,and nearly 40 sports experience activities,to meet the public from morning to night OurHours,diversified sports experience and consumer demand.
Zhajin Games introduces four creative interactive installations and sports experience projects,covering Padel,cycling,skateboarding and golf,unlocking the cool gameplay of sports,and making citizens and tourists the most beautiful and healthy children.This not only enriches everyone's sports experience needs,but also meets the social and emotional value needs of taking pictures at the clock.The sports market and community activities part focuses on niche fitness sports favored by"Generation Z",and joins 20+well-known sports communities such as BILIBO FLE MA,Focus,AM+,Waboba,and Fun Cool TRICKCOO to create the trendiest sports market and experience activities at present.Community activities include morning running,night running,Tai Chi and Baduanjin sports for all ages,as well as emerging or popular sports such as pickleball,Zumba,cycling,boxing,yoga,Spikeball,etc.
There are also sports brand pop-up stores and course experiences,selecting popular sports retail brands,linking Orangetheory Fitness,Pilates,ACS and other on-site merchants,providing limited-time boutique experience courses,covering Pilates,rock climbing,archery,street dance,yoga,tennis and other nearly 10 sports.
Cross-border integration of"cute pet"and"Korean wave"to create a new scene of diverse consumption
Jing'an MOHO linked the pet-friendly community and combined pets with sports to launch the Smart Puppy Games.At the same time,the idol MD collection store The world 4 u launched limited activities,including the phone booth installation clock in activity,the Korean Wave theme market and the KPOP dance.Through the interaction and reaction between sports,pets and fans,the traffic will be converted into an increase in consumption,creating new products and new scenes of lifestyle consumption.
2 themed community sports competitions to inspire new vitality in national fitness
On November 2,Jing'an MOHO joined hands with Jiangning Road Street to jointly create the"Neighborhood Fun Games"in MOHO Ningju Plaza,introducing the 2024 Jiangning Road Street Community Health Sports Association and"One Street One Product"Fun Dart Community Exchange Competition in Jing'an District,and the 2024 Shanghai"National Physical Exercise Standards"Qualification Competition-Jing'an District Jiangning Road Street Test Competition.Through community sports events,it provides citizens with a good place to exercise at their doorstep,stimulates people's enthusiasm for sports,continuously enhances people's participation and sense of gain,and helps the national fitness plan.In addition,Jing'an MOHO also launched exclusive activities such as clock in maps,consumption gifts,and lottery draws,further stimulating new vitality in sports market consumption.
"Art Su He"×Jing'an MOHO
As the unique logo of Jing'an District,"Art Su River"will hold the Jing'an"Art Su River"2024 exhibition season from November 6th to 30th on the occasion of the first anniversary of its sailing.Around the three major art sectors,more than 50 cultural,art,exhibitions,performances and other activities of diverse forms,rich content and international standards will be launched.Jing'an MOHO will also join hands with"Art Su River"to introduce more cultural and artistic activities through cross-border and co-creation,and jointly create a series of exciting activities.
In the future,Jing'an MOHO will continue to promote high-quality lifestyle and sports experience as a starting point,relying on"super community"and"super community"to gather high-quality communities in Shanghai and even the whole country,and further strive to become an urban social center by introducing city-level activities,top professional competitions,and rich community activities.
