/ August 16, 2022 Guangzhou -- It's a hot summer and the Qiantang tidal bore. Overlooking the Xiaoshan Information Port town in Hangzhou, row upon row of tall buildings. Located in the southwest of the town, China's leading Internet brokerage company, Carefree Media, has just settled in. On August 13, Carefree Media welcomed the housewarming ceremony of the new office building 2022 and the first Carefree DAY Open DAY (hereinafter referred to as "Carefree Day Open Day"). < / p > < p > studio and liu geng hong "to come with me, the fat kaka" slogan, instantly lit movement factor; A number of public welfare, Party building action released, earnestly fulfill corporate social responsibility... This industry carnival is also an important node in the six years since the establishment of 51talk Media, recording the Internet brokerage company from a start-up to a mature key step.
The plane trees have been planted and the phoenix is coming over the mountains. Open the title page of the development of Carefree media, you can see that in Zhejiang, private enterprises and the eastern city between the two-way.
Choose a good city to seek a job
The endless growth of private enterprises is the background color of a city's innovation and development. When these flexible market players rush to where, can "peep" there is a vigorous vitality.
In 2016, the domestic short video industry was booming, and the entrepreneurship wave of short video PGC(professional production content) rose. In the Internet video industry "battle" more than 20 years Lei Binyi smell a business opportunity, founded the worry-free media. Starting from entertainment live streaming, Carefree Media started its journey to expand its territory in live streaming, short video, e-commerce and other fields.
The relationship between Carefree Media and Hangzhou can be traced back to 2017. On May 8 of this year, Carefree Media set up an office in Hangzhou. At the end of 2019, 51talk Media decided to move its live-streaming headquarters to Hangzhou, and more than 100 employees moved from Beijing to Hangzhou. By the end of 2020, Hangzhou Carefree Media will be officially located in Xiaoshan Hangzhou Bay Information Port.When it comes to the reasons for choosing Hangzhou, Lei Binyi explains that it is a comprehensive consideration. In recent years, Hangzhou has made great efforts to develop the e-commerce live broadcasting industry. Under the multi-dimensional support and guidance of the government, the e-commerce live broadcasting ecology has been optimized day by day. The combination of excellent talent soil, good industrial environment, all-round supporting policies and vigorous private economic vitality has enabled the rapid gathering of e-commerce live broadcasting businessmen in Hangzhou. After Carefree Media was established in Xiaoshan Information Port Town, Xiaoshan District Party Committee, District government and Information Port Management Committee provided butler service in terms of industrial policy, park supporting facilities, spatial agglomeration and other aspects, so as to create a good business environment and relieve the worries of enterprises.
Up to now, 51worry Media has set up branches or offices in Beijing, Hangzhou, Chengdu, Guangzhou, Shanghai, Chongqing, Changsha, Wuhan, Haikou, Qingdao, Harbin, Kunming and other places, with more than 3000 employees from more than 10 at the beginning. Liu geng hong, guangdong couple, redundant and maomao elder sister, and many other gold anchor, super V and tech-oriented phenomenal reds, so total more than 1.8 billion fans.
At the beginning of 2022, the decoration of the headquarter building of Carefree Media in Zhejiang was officially started in Information Port Town, with a total office area of nearly 40,000 square meters. XR studio, VR studio, photography studio, content center... In addition to the professional and complete operation team, 51talk Media also set up a special technology research and development department, equipped with various advanced equipment, in order to design the best live broadcast and shooting scenes for the main broadcast, to create a rich and diversified content ecology. In the future, the building will house all of 51talk's employees in Hangzhou, with more than 1,000 residents.
Carefree Media and Hangzhou two-way, is a lot of private enterprises choose to develop here in a microcosm. Lei Bin Yi said, with the Zhejiang headquarters landing in the information port town as an opportunity, carefree media will be based on technological innovation advantages, promote the "Internet + brokerage + net red" ecological matrix in-depth development, and then drive the total production of more than 10 billion live upstream and downstream industry chain, help Zhejiang to become the head culture communication platform, well-known short video enterprises and live e-commerce companies cluster area, For Xiaoshan, Hangzhou, and even the national live streaming e-commerce economy to make contributions.
Think big and do small
He who does not think big, does not think big. At the time of MCN's rapid expansion, 51talk Media put forward its own corporate vision: to enable talented young people to realize themselves through new media, and to help China's new consumer brands rapidly rise to the world. Over the past six years, these two words have been deeply imbued in every step of 51job.com. With the mission of not going hungry on the way to pursue dreams, we strive to make everyone who joins 51job.com realize themselves and achieve common prosperity. Behind the joke of netizens that "there are thousands of Internet celebrities, half of them are carefree", countless young people come to the screen from unknown people by signing a contract with Carefree Media, showing their talent and self to the world, and realizing their dreams.
Actually, as early as 2016, 51talk Media proposed the operation mode of "Internet + artist agent", and gradually accumulated rich experience in human IP incubation and mature pyramid incubation system. In 2019, it began to try to cooperate with artists, and in 2021, it started a new strategic step to develop new media operation mode with star artists. < / p > < p > at the beginning of April, 2022, liu geng hong's trill fitness live night fire, within 30 days of trill powder 59.835 million, the number of 400 million, a trill platform 44 million increase powder record within 14 days. Behind this story, can not be separated from the behind-the-scenes operation of the worry-free media. < / p > < p > time reversed by the end of 2021, liu geng hong signed all media. On the research on operation of liu geng hong IP, both teams tried out shop, good things to share and live with the goods, after the "play" in combination with liu geng hong fitness of 30 years experience, opens the vertical class fitness live road. Finally, in the right place, right time, and the comprehensive factors, liu geng hong IP at that time become so hot IP phenomenal.
"Everyone has the opportunity to make a single video or a single event popular, and the point of the MCN organization is to make him judge the future trend and direction, how to keep him popular." LeiBinYi so explain all the force in the role of media in liu geng hong phenomenon. < / p > < p > since April, in all media, under the help of liu geng hong's studio not only keeps popularity, related account matrix may also make a thumb up hundreds of thousands, even millions of high quality short video content, and through the outdoor live broadcast, VLOG innovation model on commercially made great breakthrough. < / p > < p > the so-called see micro to sprout, see at the end of the end to know, the success of liu geng hong IP, precisely interpreted on all media in the "IP man" IP "content" IP "commodity" the cornerstone of the three core business for a long time for work.
"Discover people, incubate people, promote people", in one IP incubation, 51talk media through hierarchical way to incubate anchors talent, for "top flow", middle waist talent, small anchors and other levels, according to their own style and positioning, equipped with camera, director, operation, business and other professional teams. Provide creative source output for main broadcasters, and formulate personalized development plans in line with the direction of platform flow. Through the core mining of human design, timely transformation of track, precise operation of content, long-term layout of commercialization, etc., 51job.com Media has formed a unique "51job.com methodology".
< p>< P >< P > "From short video production to e-commerce live streaming, the transformation of our identity positioning is accompanied by the growth route of 51job.com business. The number of fans has gone from just a handful at the beginning, to 30 million in the second year after joining 51job.com, and then to more than 50 million now. We are really grateful to 51worry, and we would like to work with 51worry to create a new miracle." On the site of 51Day Open DAY activity, tens of thousands of fans, Guangdong couple, as representatives of the talent, thanked 51day media for their company and support along the way.
Polish the positioning, the family came north to Hangzhou, several degrees of transformation...... With the help of Carefree Media, Guangdong couple stepped into the Douyin Live to bring goods competition. In the past three years, as the representatives of the original creators of Douyin, this couple has always maintained a leading position in the new battlefield of Douyin e-commerce. "Behind these miracles is always altruism, always win-win." Guangdong couple said.
It is this altruistic and win-win corporate gene that enables this Internet-based brokerage company, which links people, platforms and brands, to devote itself to the cultivation of talents and the construction of self-discipline in the industry and promote the standardization and development of the industry while operating its business.
At the event site on the same day, Carefree Media signed an in-depth cooperation contract with Feishu, and reached a strategic cooperation with Zhejiang University of Media and Communication and its School of International Culture and Communication, aiming to cultivate more talents in short video, live streaming e-commerce, operation and other professional fields through vocational training, cooperation between schools and enterprises, so as to promote the innovative development of new economy and new business forms of live streaming e-commerce.
At the same time, Carefree Media adheres to the guidance of Party building, actively participates in rural revitalization, public welfare assistance to agriculture, anti-epidemic relief and other social undertakings, and earnestly fulfills its social responsibilities. On the Open Day activity, the Party branch of 51worry Media was officially established and released the "Party building +" plan to benefit the line 51worry.
A good faith is a good faith. On the first floor of the Zhejiang headquarters building of 51talk Media, the trophy wall shows the industry recognition and social recognition that the enterprise has gained along the way.
In 2021 alone, 51talk Media won more than 50 honors such as the Top Ten Short video MCNS of China Network Performance (Live Streaming and short video) Industry Annual Summit, the Integrity Demonstration Business Certification Enterprise of China International E-commerce Center, and the Fashion Eye of Zhejiang Electronic Business Promotion Association 2021 Annual Influence MCN. It has been rated as Taobao Live broadcast TOP service provider, Kuaishou Top Ten MCN organizations, Weibo Red Person Festival Top Ten MCN organizations, and won the first place in Douyin MCN Organization Monthly list for 39 consecutive times. From 2021 to 2022, it has been selected as Hangzhou "Quasi-unicorn" enterprise for two consecutive years.
< /p>The Qiantang tidal surge has arrived in the future. Building dream for six years, the enterprise in the two-way rush to the city in the initial growth. At the Open DAY, youthful faces tell of their unchanging original aspirations and lofty dreams. After the young wave will be from Zhejiang, one by one to the stars of the sea.
