/ AsG/August 16, 2022 GUANGZHOU -- Tencent Music Entertainment Group (hereinafter referred to as "TME" or "Tencent Music") and the Organizing Committee of Beijing International Film Festival (hereinafter referred to as "Beijing Film Festival" or "Beijing Film Festival") announced on August 16, 2022 that they have officially entered into a deep strategic cooperation. It will integrate rich resources, services and ecological advantages in various industries to further boost the healthy and diversified development of China's music and film industry. The two sides held the signing ceremony on the opening day of Beijing International Film Festival. Cui Yan, director of Beijing Radio and Television Beijing International Film Festival Operation Center and Executive Deputy Director of Beijing International Film Festival Organizing Committee Office, and Chen Mo, Vice president of Brand Marketing and Public Relations of Tencent Music Entertainment Group attended the ceremony.
With the conclusion of this cooperation, Tencent Music, as the official music partner of the 12th to 13th Beijing International Film Festival, will jointly establish the first "Film and Music Support Program" with the Organizing committee of Beijing International Film Festival, committed to focusing on the creation, production, content promotion and professional talent development of film and music. In the future, the two sides will carry out in-depth cooperation in various forms, such as special support for film festival project venture music works, selection of outstanding solfegsung works, cooperation of film music theme songs, selection of outstanding film music and global promotion. Tencent Music's "Time Golden Songs" series IP will also jointly launch "One Love" film golden Songs theme concert with the North Film Festival recently.Under the vision of "Film and Music Support Plan", Tencent Music will also participate in the "Project Venture Investment" section of this Beijing International Film Festival, which aims to fully connect excellent film projects with film industry chain elements. In the past, many excellent film works including "Spring River Warming", "Shout · Mountain" and "Love in the South Pole" have been nurtured. Tencent Music will provide the industry's theme song creation and promotion services for the winning projects which won the "Special Award", "Best Original Screenplay Award", "Most Commercial Potential Award", "Most Creative Award", "Most Investment Value Project Award", "Most Potential Creative Team Award" and "Most Market Focused Project Award". In order to encourage the development and creation of more outstanding potential works, and will cooperate with the award-winning works of this section to launch the film music theme song. In July this year, Tencent Music also launched the industry's first high-quality music production alliance "TME Producer Alliance", which covers the whole life cycle of music content, and the "Golden Music Development Plan", which aims to explore golden music creation and value principle together with the industry. While helping excellent musicians realize artistic and commercial value simultaneously, Continue to pay attention to high quality music works and the long-term prosperity of the Chinese music industry.
< /p>< /p>Beijing International Film Festival is a key cultural project of Beijing under the guidance of the State Film Administration and sponsored by the China Media Group and the Beijing Municipal People's Government. After 11 years of development, it has gradually become an international, professional, innovative, high-end and market-oriented international film festival. Based on this cooperation, in the future, Tencent Music will continue to expand its content addition and promotion capabilities in the field of film and television music based on its diversified product matrix such as QQ Music, Kugou Music, Kuwo Music and national K Song, and at the same time, it will further promote its platform promotion capabilities, content production capabilities and Tencent musicians and other ecological capabilities to the big stage of the film industry. The two sides will continue to help the film industry and the music industry increase their international influence, so that the sound of Chinese films and music will spread further and wider.
