/PRZWT/Shanghai, August 14, 2024 - On August 10, 2024, the Tencent Video Animation Awards opened in Hall N of the West Bund Art Museum in Shanghai. The event covered the whole process of animation production, advanced movie viewing, interactive clock in famous scenes, and IP animation experience. It brought an unprecedented event to the industry and enthusiasts.
At the Animation Awards, Tencent Video Animation announced the annual film list, which was jointly produced by Tencent Video and Boruntong Company and exclusively produced by Boruntong Company.
The animation "Sky Shadow" is adapted from another masterpiece by Xiao Ding, the author of "Zhu Xian". It tells the story of the genius Lu Chen of the Five Pillars who returns to Kunlun to hunt down the spies of the Demon Cult after his cultivation was abolished. As a classic work of fantasy, the animation is based on China's unique "chivalrous" culture and has become an excellent carrier for spreading Chinese culture, showing the innovative vitality and aesthetic pursuit of Chinese animation.
In the latest "Sky Shadow" pv, Boruntong uses the production technology of "Three Shadows and Two" to vividly present a magnificent fantasy world in front of the audience, using three-dimensional technology to extremely present the three-dimensional and two-dimensional art style, and shows the flexible use of lenses, giving the audience an extraordinary appreciation of beauty.
Relying on years of exploration and accumulation in the field of animation, Boruntong has independently developed three technology patents and several software copyrights, realizing the stylized digital animation production technology of "motion capture + unreal engine + AI", which can not only play the efficient advantages of 3D technology, but also present the unique stylized artistic characteristics of 2D, forming a digital content manufacturing industry chain with "three rendering and two technologies" and "stylized 3D", and realizing the mass production of stylized animation and game CG.
As one of the outstanding enterprises in China's three-shading and two-stylized art animation technology and one of Tencent's AIGC system cooperation enterprises, Boruntong focuses on the development of animation drama and game CG fields, and works closely with leading video platforms in the industry such as Tencent and iQIYI. Together, we are committed to innovating and improving animation production technology, and have continuously created a series of high-quality works, including animation drama "Sky Shadow" and Honor of Kings CG.
Boruntong will unswervingly deepen the development of the stylized digital animation content industry chain, and continue to incubate more good works that people sincerely love, improve, and convey a better life.
