/ Daily News/Guangzhou, August 11, 2022 -- In the rush to go overseas, more and more brands are looking for a "foot in the door" in order to have a deeper interaction with users. At TikTok, which has more than 1 billion monthly active users in more than 150 countries and regions, more overseas companies see an opportunity to connect with local users. Brands from the e-commerce, 3C, beauty and game industries have taken part in the TikTok brand Challenge, stimulating the interactive enthusiasm of TikTok users and achieving both brand building and product promotion effects. So, what is the Brand Challenge? Let's find out how brands can use the challenge!
Brand promotion combined with hot trends, users play their creativity to become "spokespersons"
Hashtag has a "special status" on TikTok. Users browse a series of related video content by clicking on the tags they are interested in or actively searching keywords. And interact with the brand in an immersive topic atmosphere by leaving messages, or shooting and Posting videos under the same hashtag. Branded Hashtag Challenge is TikTok's commercialized solution using this interaction mechanism, inviting users to participate in extension and creation by customizing a theme-specific challenge. At the same time, videos with the same hashtag will be aggregated on the same page to meet the needs of brand exposure and content precipitation, which brings the opportunity for the brand to have "close" contact with more users and helps users to form their cognition of the brand.
The brand invites TikTok users to participate in the challenge launched by it, and inspires users to create native videos around the challenge, so as to show the brand culture and build a creative association with users. Whether it's in sync with a custom sticker in a challenge, showing off an emoticon movement, or filming a personalized dance routine to a funny song, TikTok users with a passion for creativity have the potential to start a wave of impactful challenges. Brands use challenges to turn users from passive bystanders into active participants, and even into "brand cultural ambassadors" on TikTok.
The beauty brand Y.O.U., which is popular in Southeast Asia, is a good example. Y.O.U, with TikTok for Business, is addressing the key point of WouldYouLoveYou empathy and launching the #WouldYouLoveYou Challenge during the wouldyOuLoveYou campaign to create a deeper emotional connection with wouldyouLoveyou and thus increase high level awareness of the brand. The WouldYouLoveYou hashtag has generated over 300,000 interactions between wouldyouloveyou and women wouldyouLoveyou who are more than wouldyouloveyou have received high interest from women wouldyouLoveyou who are volunteering to be Y.O.U's wild voice.
Inject more vitality into the brand challenge with TikTok for Business marketing products and services
If the brand wants to make the challenge reach more users and maximize brand exposure, it can launch the brand challenge with brand special effects, music, talent marketing, etc. The interactive and fun of the challenge will be enhanced, so as to stimulate TikTok users to participate in the creation and improve the page views and interactivity of the challenge.
Add brand exclusive custom special effects in the brand challenge to make the interaction more interesting. So as to attract more users to participate in video creation, comprehensively improve the brand topic volume. During the Redmi Note campaign, Redmi launched a 17-country brand challenge on TikTok -- #LiveForTheChallenge(Born to Challenge) -- to promote Redmi Note's challenging brand spirit. With the support of the TikTok for Business team, the #LiveForTheChallenge Brand Challenge has created three different TikTok sticker effects that combine popular elements from each region, making the brand Challenge visible across regions and cultures.
In Europe and the Middle East, the challenge is paired with "Before & After" contrast gameplay, using special effects + trigger gestures to highlight Xiaomi's brand concept of "challenge boundaries, challenge love"; In Southeast Asia, Xiaomi cross-linked the local popular game IP PUBG; In Northeast Europe, Xiaomi cleverly uses the popular local racing elements to deliver the product characteristics of performance racer.
The rich format of challenge events has generated 38.1 billion video views. While participating in the challenge and interacting with the brand, users around the world deepened their understanding of the Redmi brand concept. < / p > < p > joint TikTok artificial brand challenge fu can, with the help of a talent of creativity, based on the kernel brand challenge, stretch out a new idea, at the same time, let the brand challenge to fully cover the fan group, attract talent fans to participate in the second creation, thus further widen the spread of brand promotion.
In April 2022, Haier promoted its new air conditioners on TikTok platform and launched #HaierAirPower and #AQUAAirPower brand Challenge in Southeast Asia, inviting 2 popular stars and 34 talents from Southeast Asia to participate. In the challenge, local cultural elements such as scenery, clothing and makeup were incorporated, and diversified ways such as duo dancing and family participation were used to deeply influence local users and encourage them to create more content. Among them, the famous Thai actor K.Oy (Pakorn Chatborirak), with his handsome and humorous video shooting style, has gained more than 200 million interactions in Thailand. Under the call and influence of these stars, a large number of users participated in the explosion of traffic in many places. Within three days of its launch, the activity was exposed more than 5.75 billion times, more than 1.85 million people participated in the challenge, and the total interaction exceeded 500 million.
< /p>TikTok Brand Challenge inspires the enthusiasm of countless users with new marketing methods and interesting and diverse content, promoting the brand to create a marketing innovation idea of "one glance into the soul". Brands need to combine their own needs, choose brand challenge or other advertising products, and form a "combination" of overseas marketing under the help of TikTok for Business, so as to realize the connection between brands and users, so that users can recognize brands and products gradually, and realize more new possibilities of marketing
