/ AsG/August 11, 2022 Guangzhou -- On August 8, 2022, the 16th Annual Conference of China Brand Festival with the theme of "Openness and Endeavor" was officially launched at Beichen International Convention Center in Changsha. Mr. Wang Zhentao, chairman of Aokang, attended the opening ceremony of the annual meeting as a special guest and delivered a keynote speech. Together with the four guests, he dedicated an incomparable brand event for the hot Changsha.
The 8th of August was also Okang's 34th birthday. Growing up with a generation, Aokang has more than 2,500 stores in the country and won more than 100 million people to choose, becoming the first Chinese men's shoes brand. 34 years, focus on men's shoes research and development, leading the industry out of the old pattern, to the new competition.A "domestic strength", Aokang deep farm more comfortable
On the brand festival, Lang Zhizheng, academician of Chinese Academy of Quality Sciences and former counsellor of The State Council, awarded Aokang the honorary title of "China comfortable men's shoes", which is highly recognized for Aokang men's shoes.
After 34 years of precipitation, Aokang to comfort penetration, micro air conditioning and other 166 patents and authorization, accumulated more than 3 million foot module data, in-depth analysis of the Chinese foot characteristics, developed a million steps series, breathable series, cloud series products to break the core pain point of traditional leather shoes. Aokang, with the mission and vision of "Chinese brand", has been practicing the "make a good pair of shoes, make a good pair of shoes".
But making a pair of comfortable leather shoes is not simple - a pair of shoes need to go through nearly 300 processes of refining, through the Italian pure hand-dyed, black grass antibacterial technology processing to be born. And breathable series, on the basis of the use of "comfortable through" national invention patent, leather shoes per square centimeter inside has more than N billion microholes, its black technology film penetration technology, can circulate fresh air at the same time filter block water molecules, always keep the feet dry and comfortable.
At the beginning of this year, the series won the global "shoe industry Oscar", the second FNAA China Shoe Achievement Award for the original Chinese shoes. Aokang as the award-winning leather shoes brand, and a number of international well-known brands on the same stage, together with the award, it shows that Aokang breathable series of leather shoes high gold content.
In the era when the boundary between Chinese brands and international brands is gradually blurred, and the upgrading speed of new brands and old brands is accelerating, Aokang has been thinking about how to base on products, practice internal skills, do deep and thorough "more comfortable", and become the first choice of consumers.
Burning "brand fire", Aokang revitalizing start
The brand festival of the annual meeting of the final, Aokang Chairman Wang Zhentao hand in hand with the well-known entrepreneurs, jointly ignited China's "brand fire". This fire means that Chinese entrepreneurs will make concerted efforts to promote "made in China" to "Chinese brand", so that this fire will light up the road of "Chinese brand" to the world and open up a new era.
On the historical node of Aokang brand, the blazing fire has always been the background of the change point, symbolizing the brand road of Aokang like phoenix nirvana, rebirth, break through the old appearance and welcome the new appearance.
On December 15, 1999, Aokang burned the fake Aokang shoes and Wenzhou shoes confiscated all over the country in the suburban village of Hangzhou. This is a "shame of the fire", not only let Aokang leather shoes fire throughout the country, but also burn the Wenzhou people long hidden in the heart of the grievances, dispersed once shrouded in the "Wenzhou made" head of the rolling clouds, Wenzhou shoes to rebuild the reputation.
On August 8, 2007, Wenzhou's "Integrity Day", also in Hangzhou, Aokang once again raised the torch, lit the "integrity of the fire", so that the country to re-understand the "sincerity to make shoes" Wenzhou shoes, but also out of the "credit Wenzhou, brand strong city" road.
2022 is the actual year of Aokang brand strategic transformation. This "brand fire" will be the third fire on the change point of Aokang, and will also embark on a new journey along with the strategy of "more comfortable men's leather shoes", illuminating the road ahead of Aokang and the firm belief of Chinese brands to become world brands.
< /p>Now, Chinese consumers and Chinese brands have entered a new era. After the upgrading of Chinese brands, the overall improvement of manufacturing process and brand marketing has also brought new competition. In the past 34 years, Aokang contemporary growth, positive upgrade, to high-quality high-end products as the core, to the humanistic temperament of the brand as expression, bear the social responsibility to change the industry, influence the world, as Aokang chairman Wang Zhentao said: "in the heart of every Chinese enterprise, there is a fire, bigger and stronger, to the world, to the brand fire, industry to serve the country!" Aokang Group, a Chinese brand, never stop, the future can be!
