/ Aswuntong/August 11, 2022 Guangzhou -- Brand vitality represents the visibility of a brand, symbolizing the degree of connection between a product and a brand in the minds of customers. If consumers want to buy a product, they can immediately associate with the brand of a certain enterprise, then it can be determined that the enterprise has quite good brand vitality. However, the development process of the market is like a great wave sweeping the sand, and there will always be some products and brands that are not recognized. If enterprises want to keep standing on the stage without being excluded, they need to rack their brains to give their products new vitality. For example, Zhouhei Duck, which has long been at the forefront of the Lu Wei circuit, keeps pace with The Times by virtue of its profound insight into market trends. Under the premise of upgrading its business model, it constantly updates its product matrix, injecting a steady stream of "vitality" into its brand development.
Focus on the new dynamics of the brine market ZhouHeiya six core strategies drive the brand to achieve new growth
Whether the brand can keep pace with The Times and keep up with the trend of development of The Times is closely related to its core strategic positioning, therefore, Zhouheiya formulated six new development strategies to help achieve new brand growth.
As the saying goes, the new positioning can promote the new development, and the new development can make a new brand. At present, with its third venture, Zhou Heiya is accelerating into the fast lane of leisure brine products with six new strategic measures. With its adherence to long-termism, it constantly bursts out new brand vitality.
< b> Meet consumer demand for fresh taste ZhouHeiya multidimensional upgrade product marketingAccording to statistics, by the end of May this year, the number of Zhouheiya nationwide stores has reached 3000+, the number of franchised stores as high as nearly 1700, a total of 55000+ franchise cooperation received application volume. However, in addition to the proliferation of stores, store decoration and upgrading has become an important part of Zhou Heiya's operation and development strategy. Based on the foresight and prediction of young consumers' preferences, Zhou Heiya re-examines the offline stores with more vibrant colors and anthropomorphic logos, and delivers real-time preferential activities to consumers through the display screen and other media, making consumers more convenient and efficient in purchasing, and opening a new pace of upgrading the store.
At the same time, Zhou Heiya has a deep insight into the consumption upgrading needs of young users, and launched a series of popular products, covering many leisure scenes such as office rest, friends' parties, family outing, late-night TV watching, etc. Its classic sweet and spicy flavor is very recognizable, and the audience is very wide. Crayfish shrimp balls are a popular new way of eating "Zhouhei Duck eating shrimp with one hand and peeling the shell", allowing young consumers to easily realize the free experience of "eating shrimp while playing mobile phone". As the brand spokesperson of Zhouhei Duck, Yang Chaoyue took the lead in showing off crayfish shrimp balls. It can be said that Zhouhei Duck has stepped out of a unique marketing road in the domestic marinated products circuit, which has laid a solid foundation for the future development of the brand.
< /p>Now, Zhou Heiya is focusing on the head category of the marinated track, and at the same time, it is also building its own new product research and development system. And through the big data system insight into consumer demand, committed to consumer-oriented, leading the development trend of Lo Wei products, upgrading the category innovation potential. With the acceleration of the contribution rate of Zhouhei Duck's new products, it also provides new growth and breakthrough space for other players on the Lo Wei circuit, but also creates new opportunities for the market development of the brand.
