/ Asahi/August 10, 2022 Guangzhou -- On August 5, Shoplazza and Amazon Cloud Technology jointly held an independent e-commerce conference in Shenzhen. The theme of the conference is "Seize the Opportunity of DTC Going to Sea". Huang Zhen, general manager of Shopsmith Technology China, Wu Lingfeng, Sales Director of Digital Native Business Division of South China Region of Amazon Cloud Technology, Zeng Qiaolin, brand business manager of Shopsmith Technology DTC, Xue Jun, director of cross-border e-commerce industry architecture of Amazon Cloud Technology, Li Yuan, senior product manager of machine learning of Amazon Cloud Technology, and more than 100 cross-border e-commerce practitioners participated in the conference. In light of the current situation of cross-border e-commerce, the guests shared topics such as brand building, traffic acquisition and technology enabling cross-border e-commerce, helping Chinese overseas enterprises to explore broader opportunities in the blue Ocean.
Brand + science and technology hard power has become a new proposition of cross-border sailing
< /p>With the continuous development of China's economy, the continuous improvement of its overall strength and the continuous maturity of the sailing environment, more and more Chinese brands choose to go to sea in search of stars, and the competition in the cross-border e-commerce industry is becoming increasingly fierce, entering the intensive farming stage. This reminds Chinese enterprises to pay more attention to the establishment of brand value, traffic precipitation and scientific and technological innovation on the way to the sea, in order to enhance their competitiveness. Wu Lingfeng, sales director of Digital Native Business Division of Amazon Cloud Technology South China Region, said in the opening speech of the conference: In recent years, cross-border e-commerce has maintained strong growth, and there are two trends in the vast overseas market: one is to continue to expand competitive advantages by establishing brands, especially in vertical fields; Second, with the help of science and technology, overseas enterprises continue to practice their internal skills in private traffic, operational efficiency, advertising optimization and other aspects to establish a way for long-term brand development.
Huang Zhen, general manager of Shopsmith Technology China, shared his new trends and insights on Chinese brands going overseas. In the past few years, Chinese enterprises have gradually gone through the four stages of "Made in China" - "Quality in China" - "Intelligent in China" - "Chinese brands". A number of Chinese brands have emerged, such as Anke Innovation and Huaxizi. It can be predicted that going to sea has become a growth opportunity for old brands and new consumption."Building DTC brand independent station is the second curve to achieve brand growth. It can not only help the brand side to accumulate high-value private traffic, have more autonomy, and improve the brand premium ability. More importantly, the brand independent station does not conflict with the platform business. With the help of shopsmith marketing plug-in precise traffic delivery, improve the overall brand marketing effect, and even become a boost to brand business growth." Shopsmith technology China to general manager Huang Zhen said.
As a well-known independent site SaaS enterprise in China, Shopsmith Technology provides global merchants with massive brand e-commerce theme, convenient commodity order management operation, multi-channel marketing promotion, smooth and safe settlement and other diversified enterprise solutions. In 2022, Shopsmith Technology marks the fifth anniversary of its establishment. In addition to the independent station SaaS and DTC overseas business, Shopsmith Technology also launches B2B business to help B2B foreign trade e-commerce establish brand development."Based on the rich overseas experience and technical strength of shopsmith technology, we set up intelligent inquiry, small wholesale, precision marketing, operation management and other features for B2B merchants, covering the private domain management of business opportunities and digital operation, opening up business links for B2B independent stations. Provide more intelligent and efficient solutions that meet the needs of B2B business." Huang Zhen said that B2B merchants can use the independent station mode to create business cards, realize brand upgrade, become the target supplier, will be a new round of development opportunities.
Traffic compound interest and technology enabling construction of brand "confidence" to go abroad
< P > At present, cross-border e-commerce brands mainly rely on online traffic to gain users and achieve long-term brand development, and the most scarce online traffic is. Zeng Qiaolin, head of DTC brand business of Shopsmith Technology, combined her rich experience in brand independent station project and shared how to build a traffic pool with compound interest in independent station.
Today, with the diversification of online traffic channels and rising costs, traffic becomes more and more valuable, and how to precipitate it into their own users after traffic in is a problem plaguing many overseas enterprises. "Overseas enterprises can do different operations for different users. The ultimate goal is to let consumers understand the brand and recognize the brand, and finally come back to the independent station to buy, and willing to share the brand and products with more people." Zeng Qiaolin said.
To be specific, firstly, at the technical level, the independent station is the only choice for overseas enterprises to obtain the autonomy of users' information and data. Secondly, at the level of brand and product, it is necessary to form brand differentiation, create unique brand value and display it to consumers in a differentiated way. On the product level, it can enrich the product line, extend related products and continue to do product iteration. Finally, at the level of marketing, it is necessary to create the position of private traffic, and extend the life cycle of users through continuous fine operation of content, users and activities.
In addition to traffic, the development of emerging technologies such as big data, cloud computing and artificial intelligence makes "digitalization" the advanced path of cross-border e-commerce industry. Xue Jun, industry architect director of cross-border e-commerce at Amazon Cloud Technology, said that cross-border e-commerce is still a track with considerable growth, and branding, refinement, intelligence and compliance are the general trend. He shared the innovation strength of Amazon Cloud Technology for cross-border e-commerce enterprises. Combined with the successful practice and overseas experience of Amazon Cloud technology, it can provide technical support for overseas enterprises to rapidly develop overseas markets. Li Yuan, senior product manager of machine learning at Amazon Cloud Technology, shared at the conference that AI and machine learning are accelerating the development of cross-border enterprise innovation. "Artificial intelligence and machine learning is one of the most transformative technologies in the world today. It has been applied to personalized content recommendation, warehousing and logistics. Whether it is enhancing customer experience and improving enterprise productivity, it can help enterprises solve their intractable challenges and seize development opportunities through the power of technological innovation." < /p>< /p> In the future, Chinese enterprises going overseas will remain an essential step in the process of deepening globalization. As an independent station SaaS enterprise, Shopsmith Technology relies on the technical strength of independent station one-stop solution, rich overseas market experience and successful customer practice verification, and continues to build a partner ecology, will continue to work with Amazon Cloud technology, jointly through technology and product innovation, to help cross-border enterprises to solve the problems and obstacles encountered in the sea. Together, we will contribute more to the "going global" of Chinese enterprises.
