In the trial opening stage, JC PLAZA will not only select the main merchants to launch, but also launch a number of high-quality healthy life supporting services, building all aspects of exquisite inspired life in multiple dimensions. JC PLAZA reconceived and implemented the urban and cultural values of the emerging commercial style, reshaped and broadened its refined definition and boundary, and welcomed the discerning young generation of Shanghai to express their identity through consumption, setting off an inspired journey to explore the real taste of life.
OTB flagship stores gather, matrix leads The vanguard luxury style
Based on the precise insight of the new generation of luxury consumption demand, JC PLAZA and Italian luxury group Only The Brave(hereinafter referred to as OTB) join hands, With over 2,400 square meters of two-storey stores of four brands, it creates a landscape of four popular pioneer luxury brands facing the street side by side, and creates an all-round pioneer aesthetic sensory experience with various "first store" concepts.
Maison Margiela's largest flagship store in the world is located in JC PLAZA. With the first Maison Margiela Cafe in Shanghai, the first Replica fragrance zone and exclusive VIP salon, it creates a unique and diversified experience. MARNI China's first concept flagship store presents a vast creative space, the store is transformed into exquisite art installation, to bring consumers a visual interactive feast full of art atmosphere; JIL SANDER's first flagship store in China was built by the creative director Meier and his wife and the famous British designer John Pawson, adhering to the brand's iconic modern and sophisticated style; AMIRI's first store in Asia Pacific, the store's vision is based on California aesthetics, but also creatively integrated with paintings by local Chinese artists, presenting creative inspiration from diverse cultures. JC PLAZA adhering to the open, avant-garde, inclusive attitude, with OTB's four stores standing in Nanjing West Road, perfect interpretation of innovation and change, fearless of different inspiration style, leading the pioneer fashion in Shanghai.The first store of designer brands, local cultural inspiration interpretation of fashion aesthetics
With many local design brands gradually become familiar in recent years, the original design language from China, is becoming a new force to be underestimated in the fashion industry. JC PLAZA pursues the localization of Shanghai culture, introduces a number of cutting-edge designer brands, takes the fashion trend of Oriental culture as the foundation, and turns the distant fashion attitude into a fully experienced consumption scene, attracting consumers to focus on Chinese fashion design.
JC PLAZA, with its unique vision for fashion trends, invited SHUSHU/TONG, an independent Chinese designer brand, to set up its first store in the world. The brand, founded by post-90s designers Lei Liushu and Jiang Yutong, presents a fashion attitude rooted in the East from the perspective of China's younger generation, aimed at young Chinese women who are not afraid to show their true self, romance and power. London pioneer fashion brand MITHRIDATE settled in with the first GALLERY concept store in China. Demon Zhang, the creative and design director, created timeless works that transcend seasonal traditions with ingenuity, integrated the prosperity of magic city, and explored the frontier of pioneer fashion. LABELHOOD, a Chinese design incubation platform, will launch a new joint concept of LABELHOOD X ERDOS, based on cashmere products, with national brand ERDOS, in JC PLAZA. In addition, Short Sentence, a Chinese independent designer brand advocating the value of "brief and complete", and the first Maison Le Fame have settled here. Here, a variety of designer brands with distinctive styles and international fashion brands go hand in hand, converging into a local fashion trend that cannot be ignored.Food, housing, health, beauty, luxury and plastic one-stop exquisite life
Committed to creating an exquisite Shanghai inspired life destination, JC PLAZA selects first-line brands in home furnishing, fitness, beauty, catering and other fields to provide consumers with exquisite life enjoyment of great interest. JC PLAZA carefully laid out the lifestyle retail format matrix: it introduced the national flagship store of WHITECROW White Crow Glasses and the first store of Justluxe, a delicate home goods department store selling life inspiration, to collect the beauty of life from all over the world with a critical eye. Moreover, the flagship store of SAVOIR, a century-old luxury bed brand in Britain, and Yomei, an independent brand owned by Hilbach in Germany, light up the intersection of people and life in the home space.
In addition, in order to enable consumers to gain exquisite life experience close at hand, JC PLAZA specially invites the boutique FITNESS brand Z&B FITNESS, the first Pro Store in China, the first national style flagship store of Sanger Spa, and other healthy lifestyle aesthetic brands; More carefully choose different styles of food artisans: Jingxi Hui, a trendy restaurant with three black pearls and one Michelin star for many years, Luyuan MOOSE, a Michelin star restaurant inherits the authentic Huaiyang flavor, and Yinshan Restaurant, the flagship store of Chinese cuisine that combines Japanese and Western, traditional and trendy, are not only intended to invite diners to sit down and savor the exquisite flavors they have honed. It is also a one-stop physical, mental and restaurant tour for the elite who live and work in the core urban areas.
< /p>< /p>The high-end brand consumption mode combining quality, different color tide luxury and pioneer diversity is a brand new name card that JC PLAZA has cast for the old Nanjing West Road business district. It not only retains the original "site" of Mandarin Hotel Jincang -- an old five-star hotel in Shanghai, but also revitalized the innovative style of Shanghai. When JC PLAZA opens its soft opening, the new rich, fashionable coldplay coffee and more inspiration experience artists in Shanghai will gather here, in the fusion and collision of local and international, elegant and modern, tolerance and personality, harvest different and diverse experience at every moment, and together with JC PLAZA, build the vision of a new inspiration fashion landmark in Shanghai.
