/ August 10, 2022 GUANGZHOU -- In 1983, the movie "On the Wrong Bus" was released, and the theme song "If a drink is not sold," was all the rage. In the Hokkien dialect, "if wine is for sale" means "are there bottles for sale?"
In 2022, Rong Dajiang Wine also performed a "wine can't be sold" -- beautifully designed wine bottles turned into art ornaments, which attracted attention online and became a popular "new product" on e-commerce platforms. Even the brand can not help but appeal: although the wine bottle is beautiful, but please consumers pay more attention to the internal quality of the product.
Wine bottles become popular ornaments on the Internet
A few days ago, some consumers found that: the platform, Rong Dajiang wine bottles are sold as ornaments, many people enthusiastically buy.
Login found that the platform does have the phenomenon of selling Rongdajang wine bottles, both single bottles and bottles and outer packaging sold in sets, the price from tens of yuan to hundreds of yuan.
Some sellers said that they were attracted to the Rongdajang wine by its beautiful bottle at first, but after tasting it, the wine was of good quality and they kept the bottle after drinking it. By chance, a friend saw a bottle and said he wanted to buy a bottle to do ornaments. The seller realized that this could be a business opportunity, so they set up a test shop online, and sure enough, many people bought.
In response, the person in charge of Rongdajiang Wine brand said that the manufacturer has noticed this kind of sales behavior on the e-commerce platform, and most of the buyers are fans of Rongdajiang wine, who only buy for personal collection as ornaments, and no one has been found to engage in fraud by buying bottles.
Fairy appearance level + high-end quality
Aiming at the wine bottles in the Internet to become a hot selling ornaments, Rong Dajang wine brand said, Rong Dajang wine was born, on the positioning of fairy appearance level and high-end quality.
Taking Rong Dajiang Wine · Aging as an example, the bottle body appearance integrates the beauty of cloisonne, the bottle shape continues to resemble Maitreya Buddha's "big belly bottle", the shape is round, thick, simple and generous.
Wine bottle to the Chinese representative traditional pattern "wrapped lotus grain" as the main element, beautiful and generous, smooth lines, elegant and holy style; At the same time, it integrates cloisonne's artistic techniques to present the artistic feeling of elegance, beauty and blooming flowers. And the bottle shoulder engraved on the traditional official clothing of the sea, meaning Fushan Shouhai, so that consumers can start from a bottle of wine, feel behind the extensive and profound Chinese culture. < / p > < p > look from production and production capacity, capacity big sauce wine produced in the song dynasty official pit chateau, chateau is located at the core area of 15.03 square kilometers of maotai maotai-flavor liquor, with an annual output of 5000 tons of daqu maotai-flavor liquor, at the same time there are 25000 tons of base liquor storage, excellent quality and large-scale production capacity, to let the sustainable development of large sauce wine provides a guarantee.
In the production process, Rongdajiang wine adhere to the traditional brewing, a production cycle a year, two grain, nine times cooking, eight times fermentation, seven times to take wine, strict control of each link of production, every drop of wine through the wine master carefully tune, effectively ensure high quality.
Therefore, the relevant person in charge of Rongdajang wine stressed that it is hoped that consumers should pay attention to the appearance of the product and know more about the quality of the product, so as to truly experience the value enjoyment of Rongdajang wine for consumers.
Guocao wind to create sauce wine boom
On the Internet, Rong Dajiang wine bottle has become a consumer's favorite decoration, but also from the other hand reflects the producer with the help of Guocao culture, to create the Internet boom idea is correct.
Rong Dajiang wine, the brand name comes from the idiom "Rong Nai big", containing Oriental wisdom. The elements, such as the shape, pattern and color matching, all embody vividly and incisively the noble integrity of the gentleman, which is the same inside and outside. It can be said that he is well versed in the "national tide wind".The appearance design emphasizes the state tide, the market to create Rong Dajiang wine is to follow the Internet boom. After its launch at the end of 2020, Rong Dajiang Liquor was quickly recognized by the market and consumers through "Kuai" and "Jizi", and became one of the four legendary sauce wine brands in Maotai Town. The hot sale of wine bottles on the Internet illustrates this point.
< /p>Consumer evaluation Rong Dajiang wine "fairy appearance level, high-end quality, friendly price." In the view of the brand, behind the "wine bottle popularity", it shows that brand cultivation is like long-distance running, we must adhere to the quality-based long-term doctrine. In the future, the company will continue to steadily improve the quality of products, while advancing with The Times to meet the market demand at the appearance level, and truly provide consumers with quality, appearance and price of the best wine.
