/ Chaowen/GUANGZHOU, August 09, 2022 -- The Voice of China 2022 has been launched as scheduled. Seventeen Light Years, as its low-alcohol wine partner, will accompany the audience through the hot summer with high-quality tipsy fruit wine.
Low-grade fruit wine 17 light years deep implanted in the new issue of "The Voice of China", once again strategic binding of the universal entertainment crowd
"The Voice of China" in the variety show influence and status is beyond doubt, since the first broadcast in 2012, has gone through ten summers. Over the past decade, "The Voice of China" has accumulated a large number of viewers. It can be said that among the pan-entertainment crowd in the Chinese mainland market, "The Voice of China" has the highest proportion of viewers and the largest number. And this directly brings benefits to the sponsor, that is, during the sponsorship period, the sales increase significantly and the product awareness increases significantly. In this respect, Jiaduobao, the sponsor of "The Voice of China" for the first three times, has the deepest experience. According to media reports, the cost of sponsorship for the first edition of the Voice of China was 60 million yuan, and that jumped to 200 million yuan for the second edition. During the sponsorship period, it was reported that JDB's sales increased by 30 percent in addition to its brand reputation, and it was estimated that the increased revenue amounted to 2.1 billion to 2.4 billion yuan. This dazzling performance even led to the trend of entertainment programs sponsored by the fast-moving consumer goods industry. Its rival, Lao Ji, directly took part in the final show of Hunan Satellite TV's three stations at the end of the year. The logic behind this is the powerful power of pan-entertainment marketing for FMCG brands. Whether it boosts dealers' confidence in purchasing goods or consumers' acceptance and cognition of the brand, a large investment in entertainment programs will bring huge returns to the brand. Of course, the premise is that the status and history of this entertainment program is not enough coffee, and obviously the Voice of China does not exist this problem. It can almost be said that it is the patriarch of pan-entertainment variety shows. Therefore, Seventeen Lightyears chooses to cooperate with the Voice in a large scale. It can be predicted that great returns will be generated for the brand education of consumers and the confidence of distributor partners.
At present, low-alcohol wine and tipsy state are becoming more and more popular among young entertainment groups. Seventeen Light Years is a light luxury low-alcohol drink brand created by Shanghai Gujiu for young consumers. In the whole low-alcohol wine circuit, there are many brands participating in the competition. Through the sponsorship of "The Voice of China", 17 Lightyears can quickly promote its brand awareness. There is no doubt that among the numerous low-alcohol wine brands, this can help the brand reach the target crowd quickly and complete the occupation of brand mind. This is crucial for a player on a new track, and once an advantage is established, it is difficult for other players to catch up. This is actually the underlying logic behind Seventeen Lightyears choosing to work with Good Voices. Not only the Voice of the Voice, since 2021, 17 light years into the market, enterprising Laman, frequently attack pan-entertainment crowd. The first screenplay is Whale Fall, the urban female unit drama Twenty Have No More Doubts, and the phenomenal variety drama The Voice of China. After establishing the universal entertainment audience as its target audience, seventeen Lightyears invests in the brand recognition battle in an all-round way at all costs. It can be seen that in their own brand building and communication with consumers, "17 light years" is full of sincerity, which is also the performance of their brand power, market capacity and product power full of confidence. I believe that these efforts can eventually be converted into the target population for the brand recognition of 17 Light years. "Seventeen Light Years" is based on rice wine and brewed with real fruit. With its special affinity and easy to taste, it is also very suitable for young people to enjoy in various entertainment and party occasions. Not long ago, the chief operating officer of 17 Light Years said at the "WISE2021 Future Consumption Summit" held by 36kr: As a new consumer brand, pan-entertainment marketing is one of our main marketing lines, and pan-entertainment content is used as the media to create precise sales scenes of products, so as to reach highly matched target groups. This is the determination of the brand executives to continue strategic investment in the pan-entertainment crowd. Against the backdrop of consumer brands' impulsive pursuit of short-term revenue targets, "17 Lightyears" can stick to its strategic focus. It can be said that it has secured its ecological niche in the low-grade fruit wine circuit, and it can be predicted that these investments will eventually become its future important brand assets.IP co-branding strengthens the foundation of pan-entertainment crowd in a multidimensional way, accurately layout offline channels to transform marketing results
Since 2022, "17 Light Years" has continuously increased its marketing activities to consolidate pan-entertainment crowd. In addition to network integrated TV series implantation, brand short generation and other actions, More in the epidemic period of creative launch of the concept of "exquisite house". During the epidemic period, "17 Light Years" cooperated with 17 brands covering food and beverage, personal care, cosmetics, home life, IP art and other industries, and advocated on Weibo and Douyin that people should keep a good attitude even if they stay at home, and maintain their optimistic spirit of positive life. Through a variety of entertainment social platforms, detonated a large number of brand spirit content dissemination.
< /p>And earlier during the Spring Festival, the cooperation with the CNY Year of the Tiger wechat red envelope showed the precise and sophisticated layout of "17 Light years" on the brand marketing strategy of pan-entertainment. Through various online marketing methods, "17 Light Years" has also entered into trendy community media to meet young professionals face to face. At the same time, "17 Light Years" has also entered into hot offline consumption stores such as Hema supermarket and MOREMEE in Yuyuan Mall and achieved excellent transformation sales results. So it's no surprise to the market that 17 Lightyears can achieve sales of 80 million yuan in just 10 months after its debut.
