/ Aswen News/August 09, 2022 Guangzhou -- Canon (China) Co., Ltd. officially launched a series of themed activities titled "Su Se Life" at Suzhou Museum West Hall on August 7, 2022. At the event site, Canon 1 invited popular science book writer He Senbao to share the charm of traditional culture, with modern innovative printing technology and scenes to help inherit and carry forward traditional Chinese culture. Audiences experience the charm of traditional culture
Zhong Jin, general manager of Image printing and Scanning Product Department of Canon (China) Co., LTD., said: "Canon has always hoped to meet the needs of users through the integration of printing technology and diversified traditional cultural scenes, more diversified applications. Canon cooperated with Suzhou Museum this time to follow the new trend of inheriting traditional culture and actively expand the experience of printing in more cultural fields. In this activity, intangible cultural heritage artists and on-site users jointly used Canon printer G680 to create embroidery works with both shape and meaning, showing the infinite opportunities for the collision between tradition and technology, and technology to empower tradition. In the interesting and innovative printing experience, we can narrow the distance between intangible cultural heritage art and culture."
At the event site, users can not only enjoy museum collections up close, but also experience a printed culture in person. This activity has three major themes: "Treasure Exploration" interactive experience, "Festival Picks Color" 24 solar terms card activity, and "Intangible cultural heritage classroom experience". In the "Secrets of Treasures" link, Canon creates an immersive tour route for visitors. Users can enjoy the exhibits while punching in offline games, and use the Canon 6-color and ink-type photo all-in-one PIXMA G680 to print experience clue cards, to immerse themselves in the charm of culture and technology integration. In the "Su Color Life Museum", users can also feel the aesthetic concept of the traditional Chinese 24 solar terms. Users can print their own "Solar Term color card" by entering their birthday at the interactive point in the printing area of the 24 solar Term color card of "Festival Pick-Color", and save their own solar term color memories.
< b> Punch the exquisite collection of Subo and exchange exquisite gifts in the interactive experience area of Canon "Jiazhen Exploration"In the "intangible cultural heritage Class experience", Canon specially invited teacher Li Qunying, the inheritor of Hunan embroidery intangible cultural heritage, to come to the scene and thread the needle together with the audience to feel the cultural charm of embroidery. Embroidery is a typical representation of needle painting. The main procedures of embroidery are manuscript selection, manuscript loading, embroidery and ironing. In the draft link, more and more embroidery artists choose to use printers to print patterns. Canon printers support a variety of paper sizes and a variety of material output, users can be difficult to get the original copy of the famous paintings or customized patterns printed out for embroidery creation, in a more concise step to complete more unique shape, elegant pattern embroidery works.
In addition, present users use the "Canon cloud print" small program, and through Canon printer to print line manuscript patterns for creation, learn embroidery techniques. With the help of modern science and technology, this ancient art travels through time and space and interacts with modern people through a needle and thread. At the same time, on-site users also used Canon printer G680 to print photos of on-site activities and record this unique cultural journey of printing experience.
< /p>In recent years, Guocao products infused with traditional culture are favored. Canon China always stands with Chinese consumers and is committed to actively participating in the publicity and promotion of traditional culture, making a contribution to the inheritance of intangible cultural heritage. Just as Canon's public welfare strategy of image advocates, it inherits the intangible cultural heritage with the help of image power. In the future, Canon will continue to explore more printing scenes, integrate printing technology into more diversified scenes, carry out richer and more interesting printing experience activities, so that Chinese traditional culture in the era of science and technology with new vitality!
