The media advertisement of subway screen door first appeared in the Seoul subway of South Korea in 2016. Since then, many explorations on the media display of subway screen door have been made in various parts of China. In 2017, it entered the pilot project of subway media in Wuhan Line 6, using projection imaging technology. However, due to the bottleneck of physical contradiction between display and transparency and safety factors, it failed to enter large-scale commercial application. The bold innovation attempt, but also for the industry follow-up in the subway screen door display development provides valuable experience.
The traditional subway advertising is mainly based on the light box in the platform and the electronic advertising screen in the carriage. The existing subway advertising resources have not much space for development, and the area and display are very limited. How can we effectively use the resources in the station to develop new advertising space and create new value-added points? It opens up a new and broad new medium for the subway station.
Photonic metro screen door transparent display system < p>
Innovation of display application < p>
Photonic metro screen door transparent display is an integrated solution based on photonic transparent chip display technology, turning every screen door into a high-definition bright display. In maintaining the original appearance and permeability at the same time, create a new advertising space, can change the original traditional light box publicity, digital, intelligent, bring huge commercial value.
High product practicability
1. High security, a full set of display system outside the orbit deployment installation, the entire construction is convenient and safe.
2. Low cost, no need to replace the screen door, no need to electrify transformation, directly fit the installation.
3. High transparency, the passengers and operation of the car can be fully visible, and the original operation safety observation function of the screen door will not be affected.
4. Floating three-dimensional 3D display, presenting ultra high-definition, full color, dynamic display of content screen, create a new advertising effect.
5. Thousands of screens, cloud platform content distribution, timing switch, background real-time monitoring.
6. Independent intellectual property rights, with global patent protection.
The subway screen door is located in a public place. When it is turned into a media advertising space, the first factors to be considered are safety, visual beauty, maintenance, etc. The photonic transparent display system of subway screen doors adopts the forward projection mode, and is the best solution for transparent display of subway screen doors due to its full transparency, high clarity, high cost performance and high security.
Chengdu Project background: The subway screen door originally used the intelligent glass atomized display scheme. Due to the installation and construction in the rail running area, high maintenance cost and unsatisfactory transparency, the transparent display scheme of the photonic subway screen door was adopted. Compared with the original intelligent glass scheme, the projection equipment was installed outside the rail running area, and the operators did not need to cross the track for installation and maintenance. Through remote management and monitoring of content, it can not only realize the display demand of subway operation information, but also fully meet the requirements of urban rail safety technology.
< /p>
Subway screen door "transformation" is gradually everywhere in major cities, its novel form of advertising display will originally have no use of transparent glass, into a value of hundreds of billions of advertising entry, the introduction of photon transparent chip display technology into the subway screen door project has been highly recognized by the market. In the future, we will see more high-definition bright display screens transformed by photonic transparent chip display technology in urban rail transit all over the country.
