/ Aswen News/August 09, 2022 Guangzhou -- In order to create a strong consumption atmosphere, continuously release the new vitality of the night economy and help Chongqing build itself into an international consumption center city, Chongqing Municipal Commission of Commerce took the lead on the evening of August 5. Municipal Publicity Department, Municipal Public Security Bureau, Municipal Planning and Natural Resources Bureau, Municipal Housing and Urban-Rural Development Commission, Municipal Urban Administration Bureau, Municipal Transportation Bureau, Municipal Culture and Tourism Commission, Municipal Health Commission, Municipal Foreign Affairs Office, Municipal Market Supervision Bureau, Municipal Sports Bureau and all district and county people's governments. The "2022 Night Long Chongqing Life Festival" sponsored by Chongqing Night Economic Development Association and the district and county commerce authorities was held at Chongqing Grand Theater Square in Jiangbeizui.
2022 Sleepless Chongqing Life Festival is one of the important activities of "2022 International Consumption Season" of Ministry of Commerce. With the theme of "Love Chongqing · No nightlife", this year's Sleepless Chongqing Life Festival will focus on consumption and integrate the city's business districts, commercial complexes, night market blocks and businesses. It will last for three months. More than 200 night activities featuring the integration of business, tourism, sports, and online and offline interactions have been launched to create a strong consumption atmosphere, stimulate the vitality of market players, boost confidence in market development, and inject new momentum into the sustained recovery of consumption and the cultivation and construction of an international consumption center city.
"Main venue + sub-venue" will be used for the opening ceremony. Video links will be used to connect Jiulongpo District, Nan 'an District, Beibei District, Tongliang District and other sub-venue activities. This will allow people to "see the busy scenes of the interactive opening of the whole city" at their doorsteps and fully feel the thriving trend of Chongqing's economic gathering at night. At the same time, from the country's KOL talent, goods talent, brand manager formed the "100 night Chongqing experience officer", they use video, or funny, or happy form, to send blessings to this year's night Chongqing life festival, and the launch guests together to shine the "night Chongqing" this gold signboard.
At the launch ceremony, Zhang Yongwu, Party secretary and director of the Municipal Commission of Commerce, said that in recent years, Chongqing has integrated the regional elements of "mountain, water, bridge, city" and "Chongqing night view" into "no nightlife", continued to optimize the carrier, adjust the business form, cultivate the brand, and promote the night economy with new vitality. Chongqing's night economy has become a new engine to cultivate and build an international consumption center city. It is understood that, from last July, Chongqing was approved to take the lead in the development of international consumer center city since the city, seize the opportunity, focus on the "international", promote the night economic development characteristic, brand, focus on cultivating Chongqing characteristics, enhance the "night Chongqing" city brand influence, help to create high quality of life, promote high quality of development.
< /p>At the same time, we will continue to upgrade and build the night Chongqing Life Festival. Relying on the night Chongqing Life Festival, we will create consumption activities with distinct themes, prominent personalities and outstanding characteristics, enrich the supply of night consumption, enhance the brand influence of "Night Chongqing", and promote the activities to promote consumption, benefit people's livelihood and cultivate the brand. Actively build the exchange and cooperation platform of the government, enterprises and associations, through the introduction of a number of high-quality brands, cultivate a number of high-quality merchants, transform a number of high-quality carriers, promote a number of key projects and other ways, increase the efforts to attract market players, support efforts, create a market environment conducive to the development of night economy.
