/ August 05, 2022, Guangzhou -- "I hope Yunfeng Moganshan can continue to be the industry leader, not only in sales, but also in environmental protection." Whether reviewing the past, or talking about the future, Yunfeng Moganshan chairman Gu Shuixiang's first theme word, are focused on the "environmental protection" two words. For Gu Shuixiang, "environmental protection" is not a noun, but a verb. As a verb, environmental protection runs through the development course of Yunfeng Moganshan in the past 27 years. "From caring about the environmental protection of products, to paying more attention to household health, and then to implementing the green and sustainable development of the whole process", Gu Shuixiang leads Yunfeng Moganshan firmly towards environmental protection and more environmental protection.
Recently, Yunfeng Moganshan upgraded its concept of environmental protection. On July 28, Yunfeng Moganshan released a new enterprise strategy of "defining environmental protection again", intending to open a new era of environmental protection in the home building materials industry by fully occupying the new national standard of environmental protection of ENF level. This time, Yunfeng Moganshan walked in the forefront of the industry."I think the whole industry will compete fiercely around the theme of environmental protection," Gu Shuixiang told the media. This time Yunfeng Moganshan specially formulated the enterprise development strategy of "defining environmental protection again". It is Yunfeng Moganshan predicted that after the implementation of the new national standard ENF, the home building materials industry will usher in a round of reshuffle.
To meet the new cycle of the industry with environmental protection background
In Gu Shuixiang's opinion, real estate has entered the post-cycle era, home building materials industry has also entered a new cycle. The dividend of The Times brought by the rapid development of real estate has disappeared, and the industry has entered the stage of stock game, in which the total factor innovation drive will become the core competitiveness of home building materials enterprises. From the category of the home decoration industry, the boundary between the categories is gradually blurred, the most obvious is that now many home decoration is the integration of door, wall, floor and cabinet.
Because the style and quality of the whole customization is more unified, both aesthetically and conveniently, it is more in line with the tastes and preferences of contemporary young people, and more convenient. Based on the preference of the young generation of consumers from base outfit, main material, home furnishment to accessories one-stop complete decoration service, Yunfeng Moganshan product layout, from the board to the floor to the whole house, is in the way of integrated development to meet the needs of consumers one-stop.The enterprise strategy of "defining environmental protection again" is to upgrade Yunfeng Moganshan from "environmental protection and ecology of a single product with basic materials as the core" to "environmental protection and ecology of the whole house space". In the future, Yunfeng Moganshan will continue to break through the application technical barriers, based on ENF grade board, ENF grade whole house customization, ENF grade maternal and child flooring, ENF grade science and technology wood, to form an ENF grade product system of all categories, all Spaces, all scenes, and to build a new whole family of environmental protection and ecology.
Chen Tianquan, Vice president and acting secretary general of China National Forest Products Industry Association, said, "The ENF-level environmental protection standards are the most stringent environmental protection standards in the market at present. Consumers can rest assured to use the environmentally friendly panels that meet the ENF level." According to Gu Shuixiang, "Yunfeng Moganshan is the first household brand in the industry to raise the ENF level environmental protection standard to the category strategy. In the future, it will use environmental protection to empower healthy living space and boost the transformation and upgrading of the household industry."ENF environmental protection plate pioneer
Green consumption, healthy life, has become a kind of life style of contemporary people subtly. With people's pursuit of healthy life, environmental protection home has become the consensus of the industry and consumers.
As a carcinogenic and deformation-causing substance determined by the World Health Organization, whether the amount of formaldehyde is compliant has become the primary standard for consumers to measure household quality. Previously, the domestic household industry environmental standards, E1 and E0 as the main environmental protection levels. In 2021, the country launched the most stringent ENF environmental protection standard in history, which stipulates formaldehyde emission ≤0.025mg/m³.
As the leading environmental protection board enterprise in China, Yunfeng Moganshan has led the two environmental protection revolutions of E0 and E1 environmental protection boards in the household industry. In 2001, Moganshan board got the first "green environmental mark certification" of the panel industry. Just as Gu Shuixiang said in the Background film of Yunfeng Moganshan, "We walked into the Great Hall of the People with the first piece of environmental protection board. Since then, a new era of environmental protection board has been defined."The country will launch ENF class in 2021. At the end of the year, Yunfeng Moganshan won the certification certificate of aldehyde-free wood-based panel classification, which was certified by China National Construction Union Letter Certification Center (GJC) that its products were in line with GB/T 39600-2021 "Classification of formaldehyde emission of wood-based panel and its Products" standard.
Chen Tianquan in an interview with the media detailed introduction of the gold content of this certification, "the national construction letter certification center is approved by the National Accreditation Commission, the national Accreditation Committee recognized by the third party certification body, many times by the national Accreditation Committee rated as A certification body, Many times in the CNCA compulsory product certification designated body annual special supervision ranking and China Certification and Accreditation Association certification body reputation evaluation in the top. So it's probably the most authoritative certification body in the industry."
In fact, Yunfeng Moganshan environmental protection panels, in fact, as early as 2019 has exceeded the world's highest standard -- ENF new national standard requirements. < / p > < p > < b > booster industry environmental change < / b > < / p > < p > "no wood forest, flowers for spring, water auspicious understands why. Yunfeng Moganshan's construction of environmental protection and ecological home is more than internal technological upgrading, but a systematic project. Driven by joint efforts from research and development, brand, product, channel, service and other aspects, Yunfeng Moganshan realizes its strategic vision of occupying ENF's category, environmental protection knowledge and environmental protection technology.
It is understood that under the new enterprise strategy, Yunfeng Moganshan Board will implement 3332 channel plan, that is, more than 3000 terminal stores, more than 3000 cooperative decoration enterprises, more than 3000 cooperative furniture factories, more than 200 key cooperative housing enterprises. In this process, Moganshan plate will be from "in" to "go out", through the "three help, three promotion", actively help dealers to transform. Gu Shuixiang said in an interview with the media: "I believe that Yunfeng Moganshan's consistent adherence to environmental protection can drive the industry to think deeply about the big proposition of environmental protection, and then drive the whole home building materials industry to have more practical actions in environmental protection upgrading."
"In terms of environmental protection, it must be the upstream and downstream of the industry chain to work together." Liu Nengwen, director of the National Wood Conservation Development Center and president of the China Wood Protection Industry Association, also said that environmental protection should be at the source of environmental protection, but also at the end. Liu Nengwen further explained, "The so-called source is the research and development, manufacturing and other processes and links of our home building materials products, to achieve low carbon and environmental protection. This requires home building materials enterprises to actively optimize the production and manufacturing process and process, research and development of more advanced technology, more environmentally friendly technology, to ensure the maximum extent of the environmental protection of the production and manufacturing process."
In the past 27 years, Yunfeng Moganshan has developed many unique environmental protection processes and technologies, such as nano silicon titanium technology, natural aldehyde-free adhesive technology and so on, laying the foundation for Yunfeng Moganshan to take the lead in environmental protection. At the same time, Yunfeng Moganshan has also established a set of talent training mode from universities to enterprises, providing a large number of scientific talents for product research; It has cooperated with dozens of universities and research institutions such as Zhejiang Agriculture and Forestry University, Zhejiang University, Zhejiang University of Technology, Wood Industry Research Institute of Chinese Academy of Forestry, and a large number of research and development results have been successfully applied to Yunfeng Moganshan products.
"The final product of the terminal must meet high standards of environmental protection." Liu Nengwen said, "Another point is that our home building materials enterprises need to actively lead a green and environmentally friendly lifestyle, and actively promote and transmit the concept of green consumption and healthy and environmentally friendly life to consumers." This is also Gu Shuixiang's consideration, he said, the future home furnishing industry faces many challenges, but it also contains great opportunities, "the next 10 years will be the best 10 years in China's home furnishing industry, Yunfeng Moganshan will focus on the needs of the healthy life of the people, with environmental protection as the goal, let the ENF level environmental protection become the standard of national life, promote the popularization of ENF."
