/ August 04, 2022, Guangzhou -- "Architectural decoration industry is a cause to create and deliver beauty. It not only carries the safety and health of millions of families, but also a strong evidence of the rapid improvement of national spiritual civilization under the rapid development of national economy." At the launch of Yunfeng Moganshan's brand strategy of "defining environmental protection again" in 2022, Jia Huaqin, president of Zhejiang Provincial Building Decoration Industry Association, commented on Yunfeng Moganshan's road to environmental protection.
For 27 years, Yunfeng Moganshan has been dedicated to environmental protection and has been at the forefront of the industry in green and healthy development. In 2019, Yunfeng Moganshan became the first household furnishings enterprise in the industry to launch ENF-level environmental protection panels. At this press conference, witnessed by media, distributors and industry experts, Yunfeng Moganshan took the lead in raising ENF to category strategy.Last year its upgraded "black technology" products, aldehyde-removing bacteria 2.0 ecological board and moisture-proof and corruption-resistant high-grade fire-retardant plywood came out of the two new products, favored by consumers, this year Yunfeng Moganshan once again upgrade the core of environmental protection, from brand to product, output a new concept of "from a single product environmental protection to the whole space environmental protection".
Xinhua News Agency, China.org.cn, Huanqiu.com, Ifeng.com, Caijing Net, chinanews.com, China Business News, China Economic News, CNR.cn, National Business Daily and other media carried out live interviews and reports on the strategy conference.
At the press conference, focusing on the center of "Continuously promoting the environmental protection construction of Yunfeng Moganshan in all categories, all Spaces and all chains", Yunfeng Moganshan also revealed the "2025 development plan" to contribute to the "Healthy China 2030".
In addition to focusing on brand and products, Yunfeng Moganshan is also brave to shoulder corporate responsibility, take the initiative to pay attention to consumer demand, and drive the continuous upgrading of industry standards. With this press conference as a new starting point, Yunfeng Moganshan will continue to be a leader and further promote the healthy and orderly development of the industry.
Upgrade environmental protection kernel
< P > Industry farewell savage growth, home building materials industry towards a new cycle, "green, health, environmental protection, innovation" for the development of home building materials enterprises importance is self-evident.
Dividends disappear in the era, and in the stock game stage, the all-factor innovation drive becomes the core competitiveness of enterprises. In terms of brand, Yunfeng Moganshan elevates ENF from product standard to brand strategic height, and realizes ENF standard allocation of all categories, all Spaces and all scenes. In terms of products, Moganshan board, Moganshan whole house customization, Moganshan floor and Moganshan Science and technology wood have been uniformly upgraded to ENF Moganshan whole system new products, realizing green environment protection in the whole life cycle of products.
Environmental protection and health will never be out of date. Under the background of carbon neutrality and carbon peak, green and low-carbon development will become the future dividend. From products to the safety of the whole space, consumers pay more attention to home health, and further require the whole industry to practice the green development concept. "The implementation of the ENF new national standard will certainly bring a round of reshuffle in the home building materials industry, some small enterprises that fail to meet the standards will be abandoned by the market, and the strong big brands will gain a greater advantage. I think there's going to be a lot of competition in the industry around this theme." When it comes to industry trends, Gu Shuixiang, chairman of Moganshan, makes this judgment.Raising ENF to category strategy is another breakthrough move of Yunfeng Moganshan based on the home environmental protection track, which is to further protect the healthy life of the people at home, and also to show its responsibility in response to the two-carbon policy.
Accelerate industry reshuffle
> From single category to the integration of the whole, the expansion of product categories is rich, comply with the market demand of one-stop solutions, but also the inner driving force of Yunfeng Moganshan to actively seize new racetracks and seek new growth poles.
Yunfeng Moganshan implements the overall solution of "floor wall, door and cabinet integration", and completes the strategic expansion from "single product environmental protection" with basic materials as the core to "whole category" environmental protection and ecology. Panel is the core competitive advantage of Yunfeng Moganshan. Under the new category strategy, Moganshan ENF antibacterial and antiviral series panel, under the comprehensive focus of "1+N" product strategy in 2022, with Douyin board as the star product of ENF environmental protection panel, realize multi-series new product research and development around ENF environmental protection panel. Moganshan plate will be products, channels, services, brands, fast five-wheel drive to open 10 billion plan.Among the four categories of iterative upgrading, whole-house customization is the main force of Yunfeng Moganshan's strategy and is regarded as the core engine of future growth. It bears the mission of Yunfeng Moganshan "from a board to a home". ENF level customization focuses on the three principles of "appearance level into the eyes, environmental protection into the heart, solid wood into the bones", creating a customized product system for the whole house. It will heavily launch four new series of naked heart, Genting, Shanjubian and Xiyin and more than 40 patterns to match higher consumer demand.
As a strong support for the strategy of living together, Moganshan Floor constantly grabs new categories and new tracks, and takes the lead in proposing the concept of ENF maternal and child floor. Its product quality tops the pyramid of environmental protection standards, and has become the industry standard "ceiling" in terms of formaldehyde release, heavy metal content and organic matter release. Next, Moganshan Flooring will explore the sinking market and launch the plan of thousands of counties and towns, so that more environmentally friendly ENF flooring will benefit more consumers. Retail development, installation enterprise size, engineering assist multi-channel simultaneously, looking for new growth pole.
Science and technology wood is the guardian of nature, is the pursuit of the level of appearance, but also a combination of natural beauty and human science and technology of the great cause. Aiming at the commanding heights of the industry, Moganshan ENF technology wood constantly breaks through high color fastness technology and becomes the unicorn of the industry. At the same time, Moganshan Technology Wood has released a new peak plan in 2025, which aims to be the first in the industry in terms of scale and brand influence.
In the next few years, Yunfeng Moganshan will focus on "green and environmental protection, healthy living" as the center, focus on the ENF-level green and environmental protection standards, through the collaboration of its four sections of board, whole house customization, flooring and technology wood, promote the environmental protection construction of the whole category, the whole space and the whole chain, and continue to lead the development direction of the home building materials industry.
Start a new trend of environmental protection
Environmental protection is multi-faceted. From the point of view of brands and enterprises, not only the products should be environmentally friendly, but also the production process and production technology. From the consumer's point of view, the lifestyle should be more environmentally friendly. To achieve the goal of "double carbon", we need the cooperation of all links and levels.
In the opinion of Zhang Renjiang, secretary general of the All-China Federation of Industry and Commerce Chamber of Furniture Decoration Industry, home furnishing enterprises focus on environmentally friendly home products, not just superficial talk, to really integrate environmental protection into product development and production, from the source to protect the product environmental protection, pollution-free, create a natural, safe, carefree original ecological living environment for consumers. Yunfeng Moganshan's green products, green factories and green supply chain have all obtained national green certification.
Yunfeng Moganshan has been able to adhere to "environmental protection" for 27 years, which is inseparable from the continuous implementation of the "three always" development strategy during the development process: "always bear in mind the corporate mission, always adhere to the environmental protection background, always innovate the development pattern", and also inseparable from the three key words "focus on environmental protection", "long-term doctrine" and "tenacious and bottom line".
The creation of a brand, can not be completed in a day, is a solid to make. Yunfeng Moganshan has made a lot of investment in technology research and development, product development, talent reserve, scientific research cooperation, production and manufacturing over the past 27 years. It has carried out in-depth cooperation with many universities and research institutions, and established Sublimation Yunfeng Laboratory, academician expert workstation, and Zhejiang postdoctoral work mobile station. The three core technologies developed by Moganshan Household Research Institute, including aldehyde free, high color fastness and dry flame retardant, also constitute the environmental protection Moganshan of Yunfeng. Yunfeng Moganshan has continued to provide users with a better life from the start-up stage of survival, tightly grasp the lifeline of environmental protection, and step by step strengthen the foundation of environmental protection.
< /p>Facing the changes of the domestic industry situation, Yunfeng Moganshan, as the industry representative and pioneer, promotes the upgrading of the industrial structure of China's home furnishing industry through technology introduction and innovation. Li Jiafeng, president of China Wood and Wood Products Circulation Association, said that Yunfeng Moganshan has always adhered to the innovation-driven development strategy, promoted the sustainable and high-quality development of the enterprise itself, promoted the transformation and upgrading of the green home industry, and made important contributions to the progress of China's wood industry. For consumers, Yunfeng Moganshan's new strategy of "defining environmental protection again" fundamentally meets consumers' essential demand for home building materials products.
