/ News Channel/August 04, 2022 Guangzhou -- On July 29, with the announcement of the Star list of anchors, the Star Anchor competition held by the National Mother and Child Internet Community Baby Tree officially came to a successful end.
Five days of exciting competition, luxury prizes two-way incentive, Baby tree star anchor competition attracted 214 anchors to participate in the competition, more than 80,000 people to watch the live broadcast, for generation Z Bao Dad Bao mom to provide a stage to show style, explore the creative potential of maternal and child dark horse plus size content production; At the same time, a boom of "watching live broadcast and learning parenting" was set off in the maternal and infant circle, which brought both community activity and user stickiness.
Respond to sharing enthusiasm and support quality creation
The 2021 Research Report on China's Internet Maternal and Child Market points out that: For the purpose of acquiring pregnancy experience, realizing self-value and hoping to become a mother and child master, maternal and child users are generally keen on social sharing, and the sharing content covers pregnancy knowledge, pregnancy experience, Share children, emotional communication, etc. As the leading maternal and child Internet community in the industry, Babytree, relying on the advantages of user flow, platform technology and operation experience, actively creates diversified incentive measures, creative activities and content scenes, responds to the sharing enthusiasm of maternal and child groups, explores the dark horse of maternal and child creation, and stimulates the creative vitality of the platform.
Maternal and child anchors are an important component of maternal and child creators. Baby tree platform gathers a large number of Generation Z treasure parents with high knowledge, sufficient experience and wide interest. They are naturally elegant and have the potential of mother and baby anchors. In this star anchor competition, Baby Tree Intimate set up pre-competition training, set up a variety of themes and ceremony awards, encourage participants to show their skills, from baby anti-sensitivity protection tips, all kinds of fitness yoga parent-child exercises, family relationship management tips, to how to gather wool in baby tree and talk about it all the way, presenting a wonderful live broadcast feast.
After a fierce competition, excellent anchors stood out and won awards. The top 10 anchors in the star list won a gift of hydration set for children. The rest of the contestants were awarded 500,000 tree diamonds according to the competition points. At the same time, the pre-competition training and five days of actual combat greatly enriched the contestants' live experience, making their performance grow from nervous and shy to skilled enthusiasm, which will undoubtedly inspire more people to embark on the road of creation and realize their new value.Add multiple content to improve user stickiness
Echoing the high willingness to share, the demand for content acquisition and experience exchange of Generation Z mother and child groups is increasing day by day, showing a trend of specialization, individuation and diversification. According to QuestMobile's 2021 Maternal and Child Industry Insight Report, mothers and infants spend an average of 40 hours per month on "content browsing", which shows the strong demand for content. Based on the platform's professional knowledge system, superior expert resources and cutting-edge data insight technology, Babytree continues to innovate content supply side growth, create diversified content forms, deep link and emotional communication with the new generation of users, and constantly strengthen the brand and user viscously interaction.
As a popular form of content, live broadcast is an important way for Baby tree to add multiple content and prosper content ecology, as well as an important means to improve user stickiness and user duration. In this competition, Baby Tree attracted many Bao Bao mom and dad to try live broadcasting, output multiple content in the field of expertise, and interact closely with community users. Therefore, the audience not only learn the knowledge of mother and child, life secrets, but also with the anchor chatter, talk about emotions, talk about good things, hard to enjoy a moment of relaxation. At the same time, Babytree innovated a "two-way incentive" mechanism: in addition to the above incentives for contestants and winning players, 40,000 tree diamond prizes were also distributed to the audience for welfare, further increasing the popularity of the live broadcast.
< /p>< /p>constantly increase the production of multiple content, to build a comprehensive coverage of the broad needs of young families; By breaking the limitation of time and space for communication and building an online platform for Chinese treasure mothers to exchange experience and share their feelings, Baobao Tree has won the trust and love of the new generation of mother and child users. Nielsen's 2021 Maternal and Child Industry Insight Report points out that maternal apps have become the preferred channel for maternal and child groups to acquire relevant knowledge due to their professional content, richness and simplicity. Among them, the brand value dimensions of baby Tree, such as awareness, usage rate and love rate, are all higher than the industry level, and are especially favored by the post-1995 maternal and child groups.
