/ Daily News/August 03, 2022 Guangzhou -- With the development of The Times, a good household goods can not only provide consumers with positive and happy emotional value, but also carry consumers' longing for a good quality life. From July 15 to July 29, Douyin e-commerce consumer electronics and home life industry launched the "Heart Home Festival · Source Good Goods Season" activity focusing on home textiles, household daily necessities and kitchenware, and cooperated with Xinhuanet.com to produce and release source factory records and traceability films, allowing countless source good goods with excellent prices to enter the public's vision and reach thousands of households.
United Xinhuanet.com to create the source factory record tracing film, tell the brand story
Now, driven by the wave of digital information technology, consumer electronics home life industry industrial belt needs to adhere to the ingenuity level technology and quality, constantly deepen the product power, at the same time, actively innovate in the brand marketing link. Timely insight and grasp the consumption trend, and establish a deep emotional link with consumers, so as to continuously improve the brand and product power, to achieve long-term management.
In the original factory record tracing film, many excellent industries are taken to the front of the screen, starting from the value of "understand your good things", to show consumers their growth road of "good things", but also let more users understand the enterprise connotation and brand story behind each piece of household good things.
Understand your quality pursuit, long heritage, enduring. The "Ciyun" silk quilt of Zhenze, Jiangsu Province, integrates the two intangible cultural heritage techniques of Suzhou embroidery and Kesi silk with the techniques of wet cocoon boiling and turning and pulling, and perfectly combines the ancient technique with modern technology, becoming one of the synonym of high-quality bedding. Zhou Jia Garden was born in a mulberry silkworm family. Influenced by her mother, she has been well aware of the way of raising silkworms and making silk since childhood. It takes 36 procedures and 69 days of working hours to select mulberry silkworm garden on 30 mu, including cocoon cooking, pupae removal, cotton peeling, air drying, and turning and pulling into embryo. With the help of Douyin e-commerce, Zhou Jiayuan lets more people see this millennia-old craft and better inherit it.
Understand your aesthetic taste, ingenuity, perfection to beauty. The "copper master" of Zhejiang Jiande adheres to the craftsman spirit of excellence and adheres to the lost wax copper casting method which is more complicated and consumes time and energy. A piece of copper needs to go through dozens of complicated processes from design to molding, and it is made by craftsmen purely by hand. Each product is a work of art reflecting the ultimate ingenuity, and it is committed to providing consumers with delicate, complex and beautiful household decoration. Douyin has won the love and support of many fans. So far, Tong has amassed more than 1 million followers on Douyin.
Understand your texture expectations, strict selection of material, refined into steel. Eighteen Works made in Yangjiang, Guangdong Province, have always adhered to the quality since its inception, only to make a good knife. From steel smelting technology control, to metallurgical materials processing technology, and then to tool technology and production technology, eighteen Zizuo to ensure the whole industry chain, the whole process of monitoring the production nodes, and constantly improve the quality of products, has become today in the national tool industry has its own steel mill enterprises. Understand your life yearning, scientific and technological innovation, wisdom for the future. "Haixing" in Jieyang, Guangdong Province, relying on scientific and technological innovation, has become one of the representatives of 3.0 intelligent manufacturing high level in China's plastic products industry, and its products are exported to Europe and America...... From home textiles to household daily necessities to kitchenware, many excellent household industry brands are telling their stories through the e-commerce platform of Douyin, which is well known by thousands of consumers. More and more domestic brands with ingenuity show the process of "Made in China" in an all-round way through Douyin e-commerce, and consumers can directly contact the source industry with the help of Douyin e-commerce and buy products with excellent quality and price.Taking advantage of platform resources, multi-scene access helps industrial belt product sales integration
< P > This activity not only shows the process of quality change in China's quality manufacturing factories through a documentary, help consumers more intuitively and three-dimensional understanding of the production process of various categories of the source industrial belt, but also links resources within the station to create a short video challenge. Attract consumers to interact, deepen their perception of the industrial belt, and display excellent prices and good products through each channel of the activity theme, stimulate consumers' enthusiasm for shopping, and further release the potential energy of the industrial belt.
In terms of activity play, Douyin e-commerce consumer electronics home life industry builds short video challenge based on the consumption trend and category characteristics of the site, encourages merchants and talent to actively produce high-quality e-commerce content, release the topic # Source good things direct supply # Good Life all in Douyin e-commerce related content short videos to jointly create characteristic consumption scenes. Stimulate the growth potential of its "goods force".
During the activity, Shen Tao, Qi Wei and other talents created short video content around household items, which set off the topic heat. # Water Cup also entered the fashion industry and entered the hot list in the landing station, with a topic page view of 3706.6w; # Nantong contracted the dream of half the people in the country rose to the top 1 of the hot list and the Social list on July 26. In addition, many brand masters synchronously create the second time according to the documentary, to further activate the user circle and drainage for the broadcast room.
This activity through the topic creation, as well as short video and broadcast room quality content, let consumers see the new products and hot goods, and intuitively feel the new trend of summer life, exquisite life can not be expensive, good life at hand. During the activity, many household goods with good quality, good appearance level, good interest in the source factory broadcast room to complete the transaction, efficient transformation, favored by the majority of consumers.
Focus on long-term value and comprehensively help the upgrading and development of industrial belt
In fact, Douyin e-commerce has been committed to helping the upgrading and development of high-quality domestic brands. In March this year, Douyin E-commerce launched the "Spring Rain Plan", which used 20 billion boutique traffic as creative incentives to encourage merchants and talent to create high-quality e-commerce content and improve long-term operation efficiency. On May 15, the platform launched the "Escort Plan for Business Resumption", investing 2.5 billion yuan in traffic subsidies and over 200 million yuan in consumer coupon subsidies to help affected businesses. On May 31, the second Ecological conference of Douyin E-commerce announced that it would upgrade its interest e-commerce to the stage of all-domain interest e-commerce, and promote regional economic development with comprehensive business layout, opening new growth space for businesses. On June 9, Tiktok E-commerce officially announced the "industrial growth plan", announcing that it would make full use of high-quality resources, build a top 100 industrial belt for industrial clusters in the country, support industrial belts and small and medium-sized businesses in a systematic and large-scale way, enhance the visibility of local products, and help develop regional economy. Thus, we can see the measures and determination of Douyin e-commerce to help merchants create a win-win situation and long-term development.
< /p>In the future, Douyin e-commerce consumer electronics home life industry will continue to give full play to the advantages of the platform, excavate the consumption trend of important nodes, create special theme activities, boost more merchants to achieve long-term growth, bring more good products from the source to consumers, and meet their diversified needs for a better life. Just like the mission of Douyin e-commerce "no hard to sell good things at high prices, let a better life at your fingertips".
