/PRZWT/Changzhou, September 3, 2024 - "Tomb of God" is the peak work of the Internet god Chendong. Since the adaptation of animation, it has been highly anticipated by fans. The first season of animation has become a masterpiece of Youku animation with a dark horse trend, and has rapidly promoted the launch of the sequel. On August 10, the animation "Tomb of God 2" officially went LIVE Douyin Changzhou Comic-Con. In addition to continuing the excellent production standards of the first season, it also fully combines the characteristics of the original work to show the unique collision of Eastern and Western aesthetics. At the beginning, it attracted fans to return with dazzling and smooth fighting mirrors, satisfying the audience's expectations. At the same time, it also continued to receive a lot of praise.
At the same time, on the occasion of the launch of "Tomb of God 2", Youku Animation IP Tomb of God joined hands with Douyin Second Dimension Yuan Eating Valley Garden Party and parachuted into the Changzhou China Dinosaur Park Comic Exhibition site. Perfectly recreate the animation scene in the venue, with lifelike dragon head statues and high reduction scenes, build a door to the world of the Tomb of God for the audience, and start an adventure journey of controlling dragons and breaking the wind and studying in foreign lands with the protagonist Chen Nan.
Dragon Dance at Chennan Airborne Comic-Con Exhibition, New National Style Breaks Through the Door of Dimension
In this summer feast that broke the dimension, "Tomb of God 2" IP linked with the intangible cultural heritage dragon dance master to perform live performances, and more coser improvisation, bringing the audience a smart ribbon dragon dance performance, and re-engraved Chennan's handsome arrow and bow action, attracting the audience to actively participate in the interaction. Its related topic content successively appeared on the Weibo city list TOP1 and Douyin city list TOP5, directly transmitting the surprise of this garden party to every audience online and offline.
This offline event combined with intangible cultural heritage culture and local cultural tourism characteristics, presenting a unique charm of national style, not only allowing the IP of "Tomb of God" to cross the dimensional boundaries and lead the audience into this strange and magnificent aesthetic world, but also "watching the new national style, going to Youku Animation" is another proof of strength.
The deep integration of animation IP + cultural tourism has won the double effect of being out of the circle and out of the position
Youku animation has continued to make efforts in promoting the combination of new national style IP and local cultural tourism for a long time. Whether it is the previous "Shaoge Universe" landing in Luoyang City in the Sui and Tang Dynasties, "Senior Brother Ah Senior Brother" linkage to Longhu Mountain Scenic Area, "Junior White Horse Drunk Spring Breeze" cross-border linkage "Qingdao International Beer Festival", six popular IPs participating in Shanghai 2024ChinaJoy, or the "Tomb of God 2" IP airborne to Changzhou Garden Fair. All of them are strengthening the deep integration of the content ecology of major animation IPs under the Youku animation "New National Style" record label and the characteristics of local cultural tourism. This long-term development and mining around IP content can not only promote the cultural enrichment of animation in content creation, but also enhance the audience's senses and social experience in multiple dimensions with the help of offline scenes.
The IP community obtained by the deep integration of animation IP and cultural tourism is not only a cross-border cooperation in content, but also a cultural resonance on the same frequency again and again. Youku animation continues to promote interaction between the two parties, generating commercial stimulation for each other's industries, and realizing effective communication and exchange of users in the circle, achieving a win-win situation under the collision.
Youku animation opens up the whole industry chain "new national style" to lead the future of Guoman
Animation IP + Cultural Tourism is just a part of Youku Animation's development of the "New National Style" IP industry chain. Since Youku Animation established the record label mentality of "Look at the New National Style, Go to Youku Animation", it has not only effectively established the record label culture of "New National Style" Animation, but also successfully created a number of phenomenal-level Guoman IPs. It is also a long-term layout around the development of IP ecology.
With "New National Style" as the core content, continuous investment and improvement are carried out at the technical level to promote the upgrade of animation picture quality; at the level of human resources, Youku Animation's "One Thousand and One Nights" Young Animation Director Boosting Program, "Eight Immortals and Nine Cats" short film program, etc., continue to provide support for animation production; at the level of IP diversification development, it focuses on promoting the linkage of manga and roaming; at the level of IP commercialization, relying on Ali's ecology, it has improved the official genuine derivative peripheral market, and combined with local cultural tourism to effectively create a new format.
Youku Animation integrates online and offline resources in many ways, so that it can truly and effectively move towards the "New National Style" industrial ecological cluster in the development of the entire IP industry chain. And the results obtained by the Youku summer vacation film list in 2024 that detonated this summer are better proof of this. The dark horse of the country, "Cangyuantu", has set a new high in-app animation popularity with its novel. "Hundred Refinements Become a God" launched a summer special and received unanimous praise. The fantasy masterpiece "Divine Tomb" ushered in a high-quality sequel. The popularity of online masterpieces continued to detonate offline activities. The two gradually formed integration and promoted the expansion and upgrading of the "New National Style" industry.
In the future, let's look forward to more surprises from Youku Animation's "New National Style"!
