/ Chaowen/August 03, 2022 Guangzhou -- As an important platform for the inheritance and innovation of fine traditional Chinese culture, museums shoulder the mission of carrying forward Chinese culture and strengthening cultural confidence. Under the tide of the national digital strategy, how can the museum industry take advantage of the digital "east wind", integrate the new scientific and technological elements into the traditional culture, make it full of new vitality, and promote the inheritance and innovation of Chinese culture? The Sensetime Institute of Intelligent Industry, in collaboration with the Sinofaith Digital Innovation Intellectual Property Center, the People's Spirit Environment Research Institute, and the Hongbo Research Institute, has issued a white paper entitled "Building a Museum Digital World" Across Dimensionals-Exploration of Digital Innovation Based on AI+XR. Tian Feng, president of SenseTime Intelligent Industry Research Institute, said, "In April, The General Office of the State Council issued the 'Opinions on Promoting the implementation of the National Culture Digitization Strategy'. In response to the national strategy, our four organizations jointly initiated a research project on museum digitalization, hoping to see from the perspective of media change what impact and value technological iteration and innovation will bring to the development of museum industry and promote cultural transmission and inheritance. The White Paper is one of the results of this project and has been reviewed and approved by a committee of industry experts."
Aiming at the specific problems encountered in the daily operation of museums such as exhibition, education and social activity organization, the white paper vividly shows readers how to use new technologies and new means to build a future-oriented museum digital world through a series of scene innovation cases of the application of new technologies such as AI and XR in museums. As co-publishers of the white paper,CARA, ARTiSTORY, Nreal and Rokid also provided a number of typical application cases. < / p > < p > < b > perception that interaction, 5 g + + AI XR create immersive experience revolution < / b > < / p > < p > medium is an extension of the human senses. The cultural communication of traditional museums is mainly based on text, text and video. The white paper points out that the application of digital technology represented by 5G, AI and XR will push the cultural communication of museums into a new era of immersive interactive media, and set off a new round of digital transformation of museums around the world. While bringing people the immersive cultural experience of "perception is interaction", it will further reshape the essential relationship between "people, collections and space" in museums The "emotional connection" between the strong person and the collection enhances the "service experience" of the person in the space, and promotes the cross-space "cultural integration" of the collection.
To strengthen the "emotional connection" between people and the collection means to deeply root the humanistic stories and cultural connotations contained in the collection in the public memory and make the culture "live" in people's hearts. For example, 3D visualization can realize the all-round and multi-angle detail display of objects, which can narrow the distance between people and the collection. Through XR technology to restore historical scenes, lead the audience through the ancient and modern, and even experience the fun of interacting with historical objects; The immersive script killing and interactive digital creativity based on XR technology can further unite the emotional fetters between Generation Z consumer groups and traditional culture.
Enhance people's "service experience" in the space, that is, let the public get standardized, equal, convenient and socialized service experience in time. For example, the use of XR glasses can not only make the public more convenient and fast access to cultural knowledge, but also provide immersive navigation services. For another example,AI digital people can provide more professional and personalized explanation of collections, and easily answer questions and puzzles for the audience. In addition,XR technology can be used to create XR interactive games that trigger new social collisions between people in space.
Promoting cross-space "cultural integration" of collections can enable the public to enjoy more abundant cultural resources and change the situation that individual museum collections and exhibition resources are limited. For example, AI+XR technology is used to make 1:1 digital copies of the collections and "move" them out of the warehouse, so that the collections can be exposed to the public in a digital way, which can also create innovative forms such as XR digital touring exhibition, reduce the cost of "handling" and the risk of loss, and promote inter-library exchanges and cooperation.
Innovative forms of emotional connection, service experience and cultural integration have expanded the boundaries of traditional culture transmission. Through the three-dimensional digital reconstruction and interactive expression of cultural resources such as collections and Spaces, the "dimensional wall" and "space-time wall" are broken, so that people can see, hear and touch traditional culture, so that traditional culture is no longer just a historical heritage displayed in the exhibition case, but a "living" and "moving" cultural life.omni-directional empowerment to open up the application of museum digitalization in all scenarios
Looking forward to the innovative integration of 5G+AI+XR technology and the development of museum industry, the white paper also summarizes ten future trends of museum digitalization development. Among them, the open sharing of museum resources, the wide application of XR glasses, the innovation of digital cultural and creative products and digital IP authorization, as well as the metauniverse, AI digital human, digital governance, etc., have become important directions.
The XR glasses, for example, are expected to become the main entry point into the digital world of museums, better helping visitors "get closer" to the collections and enhancing the depth of the physical museum experience. The integrated application of AI+XR technology will further open a new era of development of digital cultural content and experience. The interactive play innovation of virtual and real can not only meet the consumption demand of Generation Z seeking new changes, but also bring greater cultural communication value.
In addition, digital people will also become the standard equipment of major museums. They not only guide people to travel through time and history as "AI museum officer", provide map guide, exhibition escort, exhibition explanation and other services, but also serve as museum cultural communication ambassador, brand image IP spokesperson, etc., to deepen the emotional connection between museums and the public. As a leading artificial intelligence software company, SenseTime actively plays the enabling value of AI technology, carries out digitalization practice in the museum industry, and brings technology applications such as XR navigation, digital culture and creation, and AI digital Man to the public through SenseMARS Mars mixed reality platform. For example, Shang Tang collaborated with Hubei Provincial Museum and ecological partners Rokid and Yunguanbo to create "virtual Zeng Hou Yi Chime Bells", which allows the audience to ring the ancient Musical Instruments of 2,000 years ago with their hands instead of a hammer through AR technology. Shang Tang also cooperates with Dunhuang Culture to jointly launch the Dunhuang Nine-color Deer digital literary creation, which interprets the moving legend of nine-color deer in a way that integrates the virtual and the real, giving the traditional culture a fresh contemporary vitality. < /p>In Sanxingdui Museum, Sensetime, together with ecological partners Lianou Technology and Nreal, created the MR Immersive experience project "Ancient Shu Magic Land", providing tourists with MR Film and guided tour service integrating virtual and real, allowing visitors to travel through the ancient Shu civilization and experience the wonderful stories behind the gold mask and bronze sacred tree. Sensetime AI explained the history of the Communist Party of China to attendees as a professional docent at the Shanghai Memorial Hall of the Communist Party of China. In more museum scenes,AI digital human guides can also accompany them throughout the whole journey, bringing better experience than traditional voice navigation with standardized and convenient navigation services.
