Shenzhen Ukiyo-e Exhibition and Zhongke Aurora to create an "immersive" art experience space

2022-08-02 14:10 0

/ The Morning News/Guangzhou, Aug 02, 2022 -- More than a century ago, ukiyo-e brought to Europe the social customs and atmosphere of the Edo period with the help of colorful beauties, landscapes, flowers and birds painted on porcelain wrappers. Van Gogh and Monet were fascinated by it. Now, a 300-year reconstruction of Edo is underway.

On July 16, "Floating City Fun -- 19th Century Classic Ukiyo-e Exhibition" opened in the Art Museum of China Resources Art Center, Shenzhen. This is a "collision" between art and modern technology. Through work display + immersive scene construction, it presents a "ukiyo-e" full of presence and texture to art lovers and young artists. Let the audience travel through time and dream back to Edo.

Science and technology support "immersive space" to feel the shocking power of art

The ukiyo-e works on display in this exhibition, in addition to reproducing the ukiyo-e golden age masterpieces, another highlight is the "immersive experience exhibition space". In the super large space of 650 square meters, digital images, original works of masters, virtual and real scenes, and stage effects are integrated to create an immersive art exhibition.

23 engineering projection devices combine the three walls and the ground into a 270° immersive space, in which the audience is exposed to the spectacular scenery of Edo in the changing seasons of spring, summer, autumn and winter, surrounded by beauty, and confronted with the crowd of demons. What is most shocking is the immersion appreciation of the famous ukiyo-e painting "Surfing Kanagawa".

The waves roll and rise, and across the surf a great "fish" emerges and sinks. Being in it, one feels that one is also enveloped by the huge waves. One can't help worrying about whether one will be overturned by the "oncoming" waves in the next second. One feels as if one is really in the "painting" and traverses the 300 years of the rise and fall of ukiyo-e with one's heart.

As the "new favorite" of lighting, laser engineering projector brings together the industry's cutting-edge technology, is the display technology competition strength of the "main battlefield". Zhongke Aurora once set a new industry record with a "true brightness" of 90,000 lumens, becoming the "Qomolangma" of the "fourth generation display technology" -- laser display.

In the list of the first batch of national night culture and tourism consumption agglomeration areas released by the Ministry of Culture and Tourism, Zhongke Aurora Project Projectors had the honor to participate in the projects in Harbin, Yuntaishan, Jinan, Wuhan, Chongqing, Xi 'an and other places. At the closing ceremony of the 2022 Beijing Winter Olympics, the Aurora used engineering projection to create a "real laser" tree to illuminate the Bird's Nest, making China's cutting-edge laser display technology stand out on the international stage.

Breaking "boundaries" to build a deeply immersive "futuristic" lighting industry

As a fourth-generation display technology, the future of laser display doesn't stop there. In recent years, various "immersive" art light shows full of imagination and sense of science and technology emerge in an endless stream, and even combine with the concept of "meta-universe". No matter the "futuristic" light show or the imagination of the "meta-universe", display technology, as the entrance terminal, is the source technology to generate deeper immersion, interaction and sense of reality.

Zhongke Aurora "true laser" display technology with three primary color laser as the light source, through the advanced architecture process, to achieve the image of high fidelity reproduction, can fully realize the BT.2020 ultra high-definition international display standard.

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In the future, China-Science Aurora Project Projection will make use of the unique advantages of "real laser" to continuously break the boundary of projection media, complete the real-time conversion between virtual and reality, develop from hardware equipment support to interconnectivity integrating art and creative content, meet the multi-scene application of sports, film and television, cultural travel, and achieve a real and effective experience. Bring deeper immersion experience, and build a new industrial ecology of light display + art.

Source: Corporate press release
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