/ Morning News/August 02, 2022 Guangzhou -- On August 1, 2022, the flagship wine of the Basque Chateau owned by Baron de Lafite Rothschild: Le Dix de Los Vascos (Le Dix de Los Vascos, hereinafter referred to as: "Basque X") has released a new vintage -- 2018, which has a new image. We hope that through the new label and new concept of the product, you can deeply understand the story behind this internationally acclaimed high quality wine, and feel the time journey in "Basque X".
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Chateau Basque is the first boutique chateau outside France purchased by Baron Lafite Rothschild in the 1980s. Since then, both the company and the chateau team have been focusing on the cultivation of grape vines, Or to the surrounding environment management, always adhere to the concept of sustainable development. In order to protect the nature, the winery implements biodiversity to protect the diverse ecosystem. In the vast land of thousands of hectares, less than one fifth of the land is used as vineyards, the rest is an oasis for animals and plants. In terms of natural resources, the winery uses 100% drip irrigation to save water and solar panels as part of the power supply to reduce carbon emissions. This series of measures reflects the Baron Lafite Rothschild wine company has always paid attention to the sense of social responsibility and respect for nature.
Cabernet Sauvignon, the main grape variety used to produce "Basque X", was produced in the old vine plot of the Chateau de la Basque called "EL FRAILE", a very old vineyard of the chateau where the ideal grape fruit was planted as early as 1959. The high density of vines in this field produces excellent fruit with excellent intensity. This fairly deep, well-drained sandy and silty soil makes for a fine balanced vineyard."Basque X" is a wine with a close relationship with time, this new concept of "recovered time" as a wine, to explain its identity as a witness to time in the Basque winery.
With the unveiling of the new 2018 label Basque X, we saw a bright new moon, a midnight blue sky, layers of flowing clouds... Under the brush, it depicts the story of the vine and the earth and sky, where the clouds roost, the moon nestled in the deep and bright night sky, singing the rhythm of the cycle of life. Here, the vine's roots intertwine and feed with the earth, its branches extend upward, its "breath" is connected with the sun, the moon, the stars and the vastness of the universe, and it flies through the natural rhythm of the life cycle, in order to inject the essence of each year into the Basque Ten.
The bright moon in the wine label also tells the relationship between "the tenth Basque" and time. The moon here represents the imprint of time, as well as the night, each of which plays a crucial role in the quality of the Basque X. It is the fall of the night that allows the cool sea breeze from the Pacific Ocean to gently sweep the vineyard at a lower temperature, creating a distinct temperature difference between day and night. This condition allows the grapes to ripen steadily, develop a complex aroma and maintain a pleasant freshness, and produce the unique Basque X.
On August 8th, Baron Lafite Rothschild will join hands with Fenglian Fine Wines to hold an offline press conference in Xiamen. Anna Song, General Manager of Baron Lafite Rothschild China, and Mr. Zhang Songxin, general manager of Fenglian Fine Wines will invite partners and media friends. Attending the "Basque X" Master Class for the Aged and the launch event of "Basque X" 2018, guests will enjoy the flavors of different "X" years and witness the offline launch of the 2018 year, which is very much worth looking forward to.
At the same time as the release of the new vintage, Baron Lafite Rothschild introduced an anti-counterfeiting system to ensure that people are buying genuine wine.
When purchasing the Basque X, consumers will be able to find their own security label on the bottle. On the security label, there is a unique set of "verification code", consisting of letters and numbers, which will not be duplicated. In addition, there will be a two-dimensional code on the bottle body to verify the authenticity. After scanning the two-dimensional code, consumers can not only obtain the official information of the wine style, but also click "Verify the authenticity of the product" at the top of the page and enter the "verification code" in the anti-counterfeiting label to verify the authenticity of the wine style. This inspection system is very convenient to operate. One key scan code according to the prompt simple operation, can be true.
Global limited "The Gift of Time" series 2008 vintage is released in the Chinese market
In order to repay the Chinese consumers' love for Chateau Basque, every year when the new vintage is released, Cosechas Antiguas (" Gift of Time "), a vintage of Basque X, will also be released. Hand-sealed in midnight blue wax, the Gifts of Time are aged by bottle in the cellars of Basque wineries for many years and are only put on the market when the winemaker confirms that they have reached a very ideal drinking stage. Only Basque X, aged in excellent condition, can be crowned the Gift of Time.
The "Gift of Time" series wines are only released in two years in the world - 2008 and 2010. Among them, the year 2008 is only released in the Chinese market through the limited channels of Fenglian Fine Wines, with only 900 bottles. Will be launched at the same time as the new 2018 vintage.
The Gift of Time collection features a new Bordeaux bottle. Slightly higher than previous bottles, emphasising the high-end positioning of the "Basque X" in an unpretentious way. Midnight blue wine caps complement the art works of the wine label, and the Gift of Time series wines are sealed with wax to show the value of these wines. The series uses 6 bottles in horizontal wooden cases. The winery is also offering a mixed wooden case containing a 2018 bottle of Basque X and a 2008 bottle of the Gift of Time collection.
Speaking about the 2018 vintage and the Gift of Time collection, Guillaume Deglise, international sales Director of Baron Rothschild, said: "I am very proud to introduce more than one vintage of Chateau Lafite Rothschild to the Chinese market. "Ten Basque" is the signature wine of Chateau Basque. It is made with the excellent Cabernet Sauvignon from the historic land as the main grape, which truly reflects Baron Lafite Rothschild's determination to explore and develop in Chile. The first vintage of the Basque X was 1996, and it was released in 1998, ten years after the arrival of Baron Rothschild in Chile. When it comes to the name of the wine, Baron Eric, the former head of the company, always jokes: 'If you name this wine "Basque X", the journalists will give it full marks! ', we look forward to working with our partners to share this iconic Basque wine with all wine lovers." Anna Song, general Manager of Baron Rothschild China, said, "For the Gift of Time collection, which is released to coincide with the new vintage, we have chosen the older 2008 vintage, which is now in its prime season. 2008 is also a very meaningful year on the road to the construction of our winery. These wines have been bottle-aged for many years in our cellars in the Cochagua Valley and are only released to the market when our winemakers confirm that they have reached the ideal drinking stage. This 2008 vintage is only available in the Chinese market. We hope that together with our partners, we can bring more 'gifts of time' to Chinese wine consumers in the future."Mr. Zhang Songxin, general manager of Fenglin Fine Wines, which is the general agent of the Basque X nationwide distributor channel, said: "As the flagship wine of the Basque brand, the new packaging of the 2018 vintage is enough to prove its unique status and the importance and attention of the winery. In the future, Fenglian Fine Wine will continue to make efforts for the Basque brand from both aspects of brand and channel, provide as wide market coverage as possible, continue to concentrate on the national distributors, hypermarkets and e-commerce channels, expand the scale of product sales, and recommend the quality Basque wine to consumers. So that more wine lovers can experience the fun of these wines."
< /b>In 1988, Baron Lafite Rothschild bought the Basque Chateau in Chile's Cochagua Valley. In 1998, the first Basque X (1996) was released, ten years after it arrived in Chile. The "ten years of grinding" wine was named "DIX," the French word for ten, in honor of the wine company Baron Rothschild's ten years of cultivation and careful deliberation in the Basque chateau.
It is worth mentioning that in the face of the constant pressure of the market economy, "Basque X" has always been adhering to the unforced production rhythm. In the wine making, in just the right ripe season, only the high-quality grapes from the vineyard's good years are selected carefully, preferring to reduce the yield and even give up the unsatisfactory years. We should also strictly adhere to the brand brewing concept and philosophy, so that every birth of "the 10th Basque", presents the exquisite expression of the local culture, this wine proved by time, every bit is the essence of the chateau.
"Basque X" can be said to be a wine that reveals time. It is like a "time keeper", which not only guards the time of the winery, but also inherits the time. Every year of "Basque X" wine reflects the winery's soil, old vines and the rotation of the seasons. Whether it is to be drunk immediately or opened after years of bottle aging, the taste is reminiscent of the Basque winery, as if the wonderful flavor of time had been left in the winery.
< /p>Nature and time have formed the base of Basque X, and the Chateau de Lafite de Rothschild wine company has further preserved its quality with the chateau de France style. After 18 months of aging in homemade French oak barrels in Boillac, France, The Basque X has outstanding complexity, balance and elegance. Aromas of cedar, bay and eucalyptus are complemented by ripe fruit aromas. Tannins show a strong and elegant texture in the mouth, with a long and pleasant finish. At the same time, the wine will develop more complex qualities as it ages.
