Guangzhou, August 02, 2022 -- K11 Group announced a partnership with Xiamen Metro Shanggai Investment and Development Co., LTD. The K11 Select shopping and art center will be located in Xiamen Wuyuanwan Wetland Park TOD project, which is the first time for K11 project to enter Fujian Province. K11 Group believes that this partnership will bring a new cultural retail experience to the local market and will continue to actively identify suitable development opportunities in the Mainland to expand its asset-light business to more cities across the country. The total area of TOD project of Xiamen Wuyuanwan Wetland Park is about 590,000 square meters, among which K11 Select occupies 5 floors, covering an area of about 95,000 square meters. Wetland Park TOD project is a Transit-oriented Development project (TOD for short) with public transport as the core and diversified mixed land use including commercial, residential and hotel. The Wetland Park TOD project and K11 Group held a launch ceremony in Xiamen on July 23, presided over by Xiamen City officials, Xiamen Metro Shanggai Investment Co., LTD. General Manager Xue Feng and Deputy General Manager Wu Di, K11 Group Finance Director Li Weiwen, and K11 Group Brand General Manager Wu Yijun. Wu Yijun, brand general manager of K11 Group, said: "K11 Select is one of the key brands of the K11 Group and a powerful 'cultural sandbox' that aims to connect the physical world, the digital world and even the culture and art lovers in the meta-universe, allowing the public to experience the future of the retail world that combines art, culture and commerce. In partnership with Wetland Park TOD Project, K11 Group aims to give Xiamen a new cultural face and make K11 Select a new cultural retail landmark in Xiamen." Wuyuanwan is known as the "Xiamen City living room". The Wetland park TOD project aims to create a "slow life" experience and create an art and fashion space full of cultural creativity. It is expected to open from the end of 2025 to the beginning of 2026. With Xiamen Metro as the core, the development concept seamlessly connects the senior residences and business facilities within the project with K11 Select shopping and art center, allowing guests to easily reach every corner without being affected by the weather, creating a new community appearance. The K11 Select of the Wetland Park TOD Project offers a panoramic view of the ocean and the views connecting the Wetland Park and Wuyuan Bay. Wu Di, deputy general manager of Xiamen Metro Shanggai Investment & Development Co., LTD., said at the launch ceremony: "K11 Select is committed to integrating culture and business, breaking the commercial ecology of Wuyuanwan, Xiamen. The cooperation between the two parties will build a quality life circle, which is an unprecedented extreme life experience in Xiamen." < /p>
K11 Group has been committed to expanding the mainland territory, and through the asset-light management cooperation model, the brand K11 Select introduced to different cities in China, it is expected that by the end of 2023 domestic related projects will increase to 10. The K11 brand already operates in Hong Kong and five mainland cities, and is expected to expand to 10 cities by 2026.
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