As a major hotel brand under Huazhu Group focusing on local life, with the support of Huazhuhui's 190 million high-quality members and efficient digital operation system, Starjourney has spread across more than 150 cities in China, with nearly 500 hotels.
At the first "Decoding China" Intellectual Summit and ABN Index Award Ceremony held on July 21, 2022, Stardistance Hotel was selected as one of the top 10 influential mid-end hotel brands for 2021 ~ 2022. Comprehensive search index, review index, media index, new media index, investor index and other multi-dimensional data monitoring.Integrate local customs into hotel design
Be good at integrating into the star course of local culture. Pay attention to the application of local elements at the beginning of the transformation design of each hotel, so that the old stock hotel takes on a new look after efficient transformation and becomes a new cultural landmark of the local. It not only allows guests to feel the strong local cultural atmosphere without leaving the hotel, but also makes the guests' stay experience more diversified.
The stone texture of the whole wall of Quzhou Jiangshan Hotel is inspired by the local Jianglang Mountain "three quarters stone"; Xingcheng Shennongjia Wooden Fish Hotel is integrated with the mysterious primitive forest, while dining in the mountain view restaurant can also feel the wild interest of Shennongjia; Xingcheng Xunyang Corridor Bridge Hotel has a unique way to choose the location, staying in the center of Xunyang city, the corridor bridge over the ten-day river, so that guests can enjoy the local scenery and culture from zero distance... Hotel with different styles to keep, let the journey also moreHotel transformation expert, let the old shop regain a new life
Star Distance Hotel as a diversified mid-range hotel transformation expert, with low investment, high yield, stable growth and other advantages in the stock hotel market. For hotel investors, can more effectively revitalize the stock of assets, control the cost of a single room, shorten the construction cycle. Jiang Fei, CEO of Xingcheng Brand, introduced: "For a store that has been open for less than 3 years, the renovation cost is basically 15,000 yuan/room. Taking 100 rooms in second-tier cities as an example, the renovation cost of a hotel is 1.5 million yuan, and the return cycle is about 1.1 years."
For example, the property building of Starpath Suzhou Kunshan Golden Eagle Shopping Center Hotel was built in 1997. Its predecessor, Kunshan Huali Hotel, was faced with problems such as old property and poor management. In 2021, the hotel will be renovated and upgraded. Within four months of opening, the average room rate will be increased by 25%, and the occupancy rate will reach more than 90%, giving a 24-year old hotel a new lease of life.
Characteristic experience, allowing guests to feel a variety of
> Starpath hotel continues to create the core experience represented by local characteristic food - "Starpath that bowl noodles" made by Ming file to show the local characteristics of pasta, such as Rizhao Starpath green tea shrimp noodles, Foshan Starpath Van Don noodles, etc. In addition, Star Journey also offers seasonal local specialties, such as pomegranate and persimmon produced by Xi 'an Star Journey in autumn, so that guests can feel the local characteristics without leaving the hotel.
In order to fit the travel and lifestyle of modern people, 24-hour laundromats and gyms have become the standard features of Stardistance hotels. Star Journey Hotel also continues to upgrade, introducing contactless delivery robots to make hotel stay more secure, more and more hotel rooms have realized intelligent guest control, so that the service is more user-friendly.
In the context of the normalization of the epidemic, consumers' travel needs are also shifting to peripheral travel and weekend travel, and hotel experience and quality are becoming more and more important. Star Range Hotel will continue to make efforts in localized experience, and work with investors to create a city "micro landmark" that meets the background of The Times and meets the needs of guests.
