/ Asahi/August 01, 2022 Guangzhou -- In the hot summer, people's enthusiasm for consumption is not slowing down, and the sales of ice products are on the rise. The consumption boom of summer is quietly set off. Under the heat wave, Yuanzuxue mooncake, which is widely loved by consumers, has also returned to the market, taking on a new look from sight to taste, and presenting an irresistible charm, bringing a cool and delicious taste to the sultry dog days of summer.
As a classic work of Yuan ancestors, snow moon cake has become a popular product after time precipitation and ingenuity polishing, triggering a rush of buying every year in the dog days of summer. Different from the existing categories, Yuanzuxue mooncake is an innovative combination of creamy desktop pancake crust and dense and delicate ice cream, which carefully presents the rich taste of crispy and cool smooth, and has become a best-selling classic.
But classic does not mean invariable, but constantly upgrade, constantly explore new possibilities, in order to continue to lead the market. This is the key to the success of Yuanzuxue mooncakes. This year's heavy snow mooncakes have been upgraded again from flavor to packaging, bringing a refreshing cool experience to the market. First of all, the new flavor is refreshing. Yuanzuxue mooncake gift box in strawberry, yogurt grape flavor, new market cheese and sea salt flavor snow mooncake. Sea salt ice cream is the signature flavor of summer, and it is popular among young people. With this upgrade, Yuanzuxue mooncake will definitely touch the summer taste buds and stimulate another wave of consumption.
As a famous exquisite gift, Yuanzu has been walking in the forefront of fashion in packaging design, the elegant and classic purple brand marked a distinct brand. This year, not only the gift box of Yuanzuxue mooncakes has been upgraded, but also the cold package. Yuanzuxue mooncake gift box is equipped with hollow design, the full moon, brand IP, proprietary gilding five-petal snowflake into it, and the dreamy purple complement each other, the overall vision is elegant and beautiful, very fit the aesthetic of young people. In order to ensure the best taste, Yuanzu purple Baoleng Bao and dumpling Bao make another breakthrough in material and design, which can not only achieve the effect of long-term fresh-locking, but also show a fashionable texture, which can be recycled by consumers with high appearance level of dumpling Bao.
The heat wave in the dog days of summer has slowed people's enthusiasm for going out and ushered in a peak season for online consumption. Consumers can purchase Yuanzu Snow mooncake gift boxes from official channels such as the mini program of Yuanzu's online store, flagship stores of Tmall and JD.com, Meituan and Ele. me, and order them online to enjoy cool and delicious food without leaving home.
There is a section polite yuan ancestor! In order to facilitate consumers to give gifts, Yuanzu specially launched the snow mooncake paper coupon and electronic coupon, both of which support the nationwide stores across the ground, and can also scan the code to make an appointment to the house. Electronic pick-up coupons can also be re-gifted with a click, giving summer gifts at the touch of a finger. The super-long version of the dog days of summer has arrived, and newly upgraded snow mooncakes have ignited the enthusiasm for summer consumption.
