/ The Morning News/August 01, 2022 Guangzhou -- The most exciting thing to look forward to this summer in Shanghai, it must be a new experience brought by the new upgrade of Shanghai. Illustration to add artistic atmosphere, 24 solar term special activities to feel the traditional Chinese culture, a shop selling painting settled in Shanghai, more upgrade surprises for you to unlock!
Four brands interpret new business, visual upgrade creates new atmosphere
This upgrade of the Shanghai project, from the traditional "old business" - retail, catering, entertainment, health and sports, education formats, to the "new business" - culture, tourism, science and technology, ecology, environment and other formats upgrade and expand, relying on the four brands, Create themed consumption scenes.
INNO SOCIAL Wisdom, Shanghai Project upgrade new brand, aiming to create Hongkou District's youngest trend punch point, young people's social culture, entertainment gathering place; CASA LOHAS takes the traditional 24 solar terms as the design element, presenting a healthy and high-quality lifestyle. In the context of the normal epidemic situation, customers can also enjoy the outdoor atmosphere, slow pace and relaxing life experience in Shanghai. KIDERGARTEN real Garden, for parent-child families, three generations of recreation to provide a gathering place, innocent and happy atmosphere to stimulate children's curiosity, thirst for knowledge, is committed to let children have innocent innocence, childlike childlike fun, happy childhood; GIFTOPIA Shop will transform the scene in accordance with the festive atmosphere, and launch specific products to match the festival promotion, so as to give you full marks of the festive sense of ritual!
At the same time, Shanghama upgraded the interior atmosphere of the mall, displaying a number of illustration works distributed in the common areas on all floors of the mall. Most of these illustrations are independent illustration artists from the post-90s and post-95s generation, who have participated in many exhibitions such as International Illustration Art Week and National Illustration Biennale. The fresh painting style full of childishness, warmth and healing records the flash moments of ordinary days; The fashionable and modern style meets the young people's pursuit and love of the current trend. The author uses soft brushstrokes to express the things in life, such as the fruit that is readily available, the flower shop in spring, the person walking the dog on the lawn, and the real scene image. Therefore, the work has "temperature". Each work seems to have a distant story about itself, waiting to be carefully interpreted.
"Neglect to warm wind, follow the minor heat to", "Major Heat health supplement three Fu" these 24 solar terms related folk customs have also entered the shore. According to the new promotions on the seasonal solar terms, the membership activities are limited, the points are changed for gifts, and the decoration is featured by the solar terms. You can live with the solar terms in Shanghai and experience the fun of life brought by traditional culture.
Meet art in Shangbin, let art into life
When "a shop selling painting" meet Shangbin, what kind of artistic spark will be rub out? Together with a number of artists, printmakers and illustrators, we launched a pop-up art store to highlight colorful prints and illustrations. The custom-made exhibition space, the selection of fine art, the immersive experience of a variety of exquisite equipment, all present the infinite interest of printmaking and illustration. This flash mob will last for two months. During the operation period, there will be artist lectures and workshop experience activities. Shangbin will create an art class hall and become an art micro-space that can be purchased, seen, heard and learned.
Set out again in the world to enjoy a different kind of Argentine culture
Latin American Vision works with the Argentine Consulate-General, the Argentine Chamber of Commerce and the Argentina fan Club to create an Argentine culture offline experience museum in Shanghai. For soccer fans to socialize, clock in, and sell Argentine products. Tango, barbecue, mate tea, wine, can not stop the Pampas style, waiting for you to experience!
< /p>Shanghai new upgrade in August more welfare release, Tanabata we about "Hui" bar consumption of 222 yuan to send eternal flowers, happy Start of autumn divided up the accumulated consumption of 68 yuan can be lucky draw opportunity. A series of workshops will be launched in the illustration pop-up shop of the Printing Institute. Come and experience the printmaking process, create graffiti works with artists, and gain the creative experience of the new generation of artists!
