Xinjiang travel out of the circle to boost the recovery of the industry

2022-07-29 19:11 0
Guangzhou, July 29, 2022 -- From July to October every year, it is the peak season for tourism in Xinjiang. The grassland and lavender sea in Yili, Kashgar in southern Xinjiang and the Duku Highway attract tourists from all over the country. According to the travel platform, air ticket bookings to Urumqi have increased by as much as 112 percent. The hotel industry is also booming as a result of the tourism boom. Data from Huazhu platform shows that since July 15, several Huazhu stores in Xinjiang have been fully booked, with 31,459 nights sold in Urumqi alone. Stores in popular areas need to book at least five days in advance.

The recovery of Xinjiang tourism shows the vigorous vitality of the hotel industry, but also activates the corresponding hotel resources. Huazhu Group actively improves the service experience of guests, and launches the "peace of mind service" to escort the journey, so that passengers can come with excitement and return with comfort.

< p> Since June 29, when the Ministry of Industry and Information Technology canceled the "asterisk" mark on the travel card, the heat of the country's summer tourism market has surged. In the first week of July, the Fanjing Mountain scenic area in Guizhou received 27,000 visitors, the Xishuangbanna International Airport handled 91,000 passengers, and Dali in Yunnan Province received 2.3 million visitors in the first half of the month, according to official data. Xinjiang, which is rich in tourism resources, has become one of the hottest tourist destinations. As of July 20, the passenger throughput of Xinjiang had recovered to 93.3 percent of that of 2019, the cargo throughput had recovered to 86.2 percent of that of 2019, and the number of transport sorties had recovered to 95.7 percent of that of 2019.

The national tourism market is showing strong signs of recovery, with the massive influx of tourists creating a huge demand for accommodation. According to the statistics of China Residence, during the period from July 15 to 21 this year, the business revenue of some stores in Xinjiang reached 140.3 percent and the rental rate reached 96.8 percent, up 4.7 percent from last year.

Huazhu launched a number of "peace of mind services" to improve the guest experience

< P > The explosion of passenger flow has caused a great challenge to the tourism supporting resources, travel, accommodation, catering and so on have appeared some "trouble". Tourists from Xinjiang have said that some parts of Xinjiang have already exceeded their capacity, with star-rated hotels and fast hotels in cities all full, and homestays in every village all full.

Based on this, Huazhu makes full use of the advantages and strength of chain hotels, and coordinates the store resources in Xinjiang region to produce posters of "Every Journey is accompanied by Huazhu, Next Stop, Beautiful Continue" for guests. When guests check out, Huazhu takes the initiative to greet the destination of the next stop, and helps them to introduce the chain hotels of Huazhu in detail, so that tourists can enjoy convenient accommodation for the next journey.

In order to enable tourists to enjoy a rare holiday, Huazhu optimizes the service according to the needs of guests and seize the market opportunities. Hami Park Grand View Hotel and Xingcheng Hami Welcome Guest Avenue Hotel launched the hotel shuttle service at the right time, providing guests with free airport shuttle and train station services to help them solve the "last kilometer" problem.

Huazhu not only provides quality hotel services for consumers, but also tries its best to enrich the extension of hotel services, so that consumers can relieve their worries during the crowded journey in Xinjiang.

Despite the slowing down of the epidemic situation, China is still committed to prevention and control. Orange Urumqi Airport Kashi West Road Hotel store to avoid guests check in or leave the store, leaving Xinjiang to do nucleic acid caused by the inconvenience. Despite the shortage of staff, the store still sent staff to carry out nucleic acid testing training, and provided free 24-hour nucleic acid testing and collection service for guests after passing the test, so that guests could complete the required nucleic acid testing without leaving home, saving time for the journey.

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The best time of the year, the beautiful distance issued a call, the enthusiasm for travel to the peak. Whether launching free airport shuttle service or nucleic acid testing service, Huazhu is trying to seize the new trend and new market opportunities actively at present, and create a full level of hotel service for guests. At the same time, Huazhu is committed to achieving a better life, but also in the time to explore and discover the real needs of customers, hoping to create a more perfect travel life for consumers.

Source: Corporate press release
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