/ Aswen Tong/July 28, 2022 Guangzhou -- Beijing, China -- On July 28, 2022, Singapore Tourism Board and Jackson WANG launched a global strategic content collaboration with TEAM WANG records, RYCE Baimi Fan and TEAM Wang design. Based on the common pursuit of "passion to create infinite possibilities", the cooperation will be carried out in multiple areas such as destination content, art design, music, cultural exchange and industrial layout, with the aim of jointly promoting the new development of tourism in Singapore. Jackson Wang, a creative director, music songwriter, and founder of TEAM WANG records and TEAM Wang design, joined the team as a surprise. Through a series of creative activities, we will reconstruct the "new" experience of the destination and present a more diverse, fashionable, dynamic and innovative charm of the Lion City.
Reconstructing the "new" driving force of the Lion City - TEAM WANG records
Singapore Tourism Board always adheres to the core of enthusiasm, with a view to cooperating with TEAM WANG records in diversified content and innovative activities. Let Singapore's wonderful fashion lifestyle in a new form of experience presented to everyone.
Jackson WANG will collaborate with outstanding Singaporean musicians and a number of Chinese artists to create a wonderful TEAM WANG records (HUMAN REMIX) music night in the Lion City. The event will kick off at the MARQUEE CLUB of Marina Bay Sands in Singapore, one of Asia's leading venues, and is co-hosted by RYCE Baimi Fan and SUBLIME. It is also the first time the HUMAN REMIX event has been held overseas. Many young musicians and artists from China and Singapore will participate in the event, demonstrating Singapore's "new" nightlife with music art.
As part of the Singapore Tourism Board's strategic partnership with TEAM WANG records and RYCE White Rice Fan, a video featuring the Lion City will be released in the future. Jackson Wang and his friends will rediscover Singapore's youthful energy and enthusiasm. This "city in nature", which represents people's healthy attitude towards life, presents more "new" style, and transmits the concept of harmonious coexistence between city and nature and sustainable development. From accessible green ecology and colorful interactive experiences to garden Spaces in urban buildings, Singapore provides high-quality, safe and convenient "new" experiences for people with different needs, arousing people's new yearning for nature and health.
"New" generation of tide culture burst into "new" vitality -- TEAM WANG design
This global strategic cooperation, Singapore Tourism Board and TEAM WANG design through the way of online and offline linkage, through multi-angle cooperation to reflect the characteristics of the destination. At the same time, we will continue to deepen our efforts in the field of art and design, providing a broader international stage for Singapore's local designers and artists, and providing a voice for the soft power of destination culture.
On July 28, TEAM WANG design officially launched its new Sparks-Mudance summer collection, and the limited time concept space will also be launched on August 4 in Chengdu, the "Land of abundance", with a surprise opening in Chengdu IFs 7th Floor · Sculpture Courtyard. The dreamy pink sand beach and the creatively designed space create an unparalleled party shopping experience for consumers. In addition, the limited-time concept space activities will be more carefully integrated into the Singapore style, at the "MUDANCE" Beach Bar, guests will be provided with limited Singapore ancient style ice cream. MUDANCE, a time-limited concept space, will also come to Singapore's Orchard Road in August, adding a new twist to the Orchard Road revitalisation programme.Win-win cooperation creates "new" in action
< P >< P > Whether it is the expression of multi-trendy culture, the richness of happy life surprises, or the healthy and vibrant lifestyle, the enthusiasm and vitality of Singapore has infected everyone, and the Singapore Tourism Board is also trying to build the destination into a dream incubator of the city of Lions. The strategic partnership's efforts in destination content, music, art design and innovation complement the passion that runs in the Lion City's DNA.
< /p>Mr. Pan Zhengzhi, Chief Representative and Executive Director of Singapore Tourism Board Greater China, said: "It is a great honor to enter into this strategic partnership with Jackson WANG and TEAM WANG records, RYCE Bai Mi Fan and TEAM Wang design. Together, we will showcase the enthusiasm and vitality of Singapore. Singapore Tourism Board has been making unremitting efforts to promote diversified development through innovation, build a "new" destination tourism ecology, and help create destination brand charm, so that more people can feel and experience the trendy, wonderful and lively Lion City up close. Let's take this as an opportunity to follow our heart right away and embark on a new journey to the Lion City."
